SAN DIEGO, CALIFORNIA / ACCESS Newswire / November 5, 2025 / Amazon Growth Lab, a leading Amazon marketing agency trusted by global brands such as Reebok, Anker, and Ray-Ban, has unveiled its newest innovation: the 2026 Persona-Based PPC Framework, a next-generation campaign architecture built for Amazon's rapidly evolving AI-powered ecosystem.

As Amazon's algorithm shifts from keyword matching to customer matching, AGL's framework helps advertisers train Amazon's recommendation engine to recognize who their ideal customers are, not just what they search for.

"Amazon has become a recommendation engine, not a keyword engine," said Yonah Nimmer, founder and CEO of Amazon Growth Lab. "In 2026, winning brands will teach Amazon's AI exactly who their customers are. This framework gives them the blueprint."

From Keyword Chaos to Customer Clarity

In early 2025, a premium kitchen-appliance brand came to AGL spending $47,000 per month on ads with a 42% ACoS, and little insight into what worked. Within 60 days of restructuring under AGL's persona-based system, ACoS dropped to 24% and revenue rose 31%. The products and budget stayed the same; only the structure changed.

That success revealed a larger truth: Campaign models that thrived in 2024 are already outdated. Amazon's algorithm now prioritizes lifestyle data, browsing behavior, and purchase patterns over simple keyword relevance.

The 2026 Amazon Algorithm: Matching People, Not Keywords

According to AGL's analysis:

• +60 percent of Amazon search results are now personalized.

• AI-assisted shopping via Rufus and Cosmo drives 20% of purchases, projected to reach 40 percent by late 2026.

• Average CPC surpassed $1.00 in 2025, up from $0.70 in 2023.

Success now depends on campaign structures that train Amazon's AI rather than simply chasing keywords.

Inside the Persona-Based Framework

AGL organizes campaigns around customer personas, for example:

• Fitness Enthusiasts - gym, recovery, and active-lifestyle targeting

• Busy Professionals - office, commute, and productivity focus

• Outdoor Adventurers - travel, camping, and gear ecosystems

Each persona portfolio includes branded, category, competitive, and retargeting campaigns that collectively teach Amazon's AI which shoppers are most likely to buy.

Across AGL's client portfolio - including Reebok, Anker, and Ray-Ban, this structure has delivered:

• 15%-25% lower ACoS

• 25%-40% higher revenue

• 20%-30% lift in customer LTV

• 40% less management time

What's Next: The 2026 Playbook

Amazon Growth Lab expects several platform updates to redefine advertising:

• Rufus Integration With Sponsored Ads (Q2 2026) - conversational placements powered by AI

• Video-First Sponsored Products (H2 2026) - projected 30-50 percent higher CTR

• LTV-Based Bidding Models (2026) - optimizing spend for lifetime value

"We're building for where Amazon is going, not where it's been," added Nimmer. "Brands that adopt persona-based architecture now will compound their advantage as Amazon's AI matures."

About Amazon Growth Lab

Amazon Growth Lab is a full-service Amazon marketing and PPC agency that helps brands scale through data-driven strategy, creative optimization, and AI-powered insights. Recognized among the top Amazon agencies worldwide, AGL has generated tens of millions in new revenue for clients including Reebok, Anker, and Ray-Ban.

Learn more at www.amazongrowthlab.com or contact press@amazongrowthlab.com.

SOURCE: Amazon Growth Lab