It’s a tale almost every Australian homeowner or business has experienced: the leaky tap that keeps dripping, the unfinished renovation, or the broken aircon that stays broken because the tradie never showed up. In 2025, the Aussie tradies drought isn’t just a meme—it’s a national pain point.
From the suburbs of Perth to the streets of Sydney, finding a reliable tradie is a frustrating lottery. Despite the boom in home renovations and the growing demand for quality tradespeople across the country, there’s a massive disconnect between skilled tradies wanting work and everyday Aussies desperate to get a job done properly.
That’s why Trade Heroes, a proudly Perth based tech start-up, is launching a revolutionary new platform that promises to shake up the trade industry in Australia, for good.
The Tradie Trust Crisis
In a recent survey conducted across metropolitan and regional Australia, over 67% of homeowners said they had experienced a “bad tradie encounter” in the past two years. These experiences ranged from excessive wait times and unreturned calls to overcharging and low quality work.
For many, the process of finding a tradie starts on Google or social media, only to end in frustration. Even with online directories and review platforms like hipages, the reliability of information is questionable, and many tradespeople simply don’t respond.
“It’s not that tradies aren’t out there,” says Trade Heroes founder and CEO, Danielle Moran. “The problem is the lack of a system that connects qualified tradespeople with genuine clients. Everyone’s losing—clients are stuck without help, and good tradies are wasting time chasing cold leads.”
The Tradie Paradox
The paradox is stark: Australia is in the midst of a tradie shortage, and yet thousands of qualified tradespeople are still struggling to find regular, quality work.
“Tradies spend an absurd amount of time quoting, chasing leads, managing jobs manually, and trying to get paid on time,” adds Danielle. “There’s no centralised, trusted platform that works for both sides — until now.”
Enter Trade Heroes: A Smarter Solution for Tradies and Clients Alike
Launching this quarter, Trade Heroes is an all-in-one marketplace designed to streamline the entire tradie-client relationship. Built for the real world, the platform offers a network of local tradespeople, transparent pricing, guaranteed response times, and secure payment processes.
Whether you’re looking for a reliable plumber in Subiaco, an emergency electrician in Joondalup, or a tiler for your new kitchen reno, Trade Heroes simplifies the search, vetting and booking process into a few easy clicks.
Key Features of the Trade Heroes Platform:
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Find A Tradies Close To You: We have built a system that is location specific, meaning clients can search for the services they need in their location.
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Analytics System: tradies gain access to powerful analytics, including real-time data on how many times their profile has been viewed, which services are attracting attention, — giving them the insights they need to win more work.
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Ratings & Reviews: A genuine review system ensures trust and transparency, allowing users to make informed decisions.
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Affiliate Deals: Tradies get access to affiliate offers within the platform, this is a huge benefit to joining as no other platform has this.
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Digital Marketing Help: Along with the platform, we offer digital marketing solutions to boost your overall website and internet leads, this includes SEO, Adwords and Social Media Marketing
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Profile Management: Easy management of profiles so that you can include everything from video, website links, images and even blogs.
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A Range of Packages: the platform has a free version that will help you get started, but to really get the best value for your business we have a range of paid subscriptions.
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Advertising opportunities: we have a home page and sponsor packages available on request.
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Website Link Juice: Get authority from a Trade related site to your business website so you can get better visibility in the Google Search results.
Helping Tradies Take Control of Their Business
The benefits for tradies are just as powerful. Instead of chasing leads, wasting time on unpaid quotes, or relying on word-of-mouth referrals alone, Trade Heroes lets tradies focus on what they do best—delivering quality workmanship.
Tradies can build their profile, showcase past jobs, get leads directly through their profile, and get MORE business.
Shane Rakich, a Perth-based Roof Plumber, joined Trade Heroes on the old platform earlier last year. “Before Trade Heroes, I’d spend half my week on admin, chasing jobs and dealing with no-shows. Now, I just get solid leads, real clients, and more time on the tools.” We are expecting the new platform to yield even better than the last.
Building Trust in the Tradie Economy
Australia’s $50 billion trades and construction industry has long needed a digital transformation that works for everyone. Trade Heroes aims to build that trust—not only between clients and tradies, but across the industry.
“We’re not just launching another tradie directory,” says Danielle. “This is about changing the way people hire tradies and how tradies grow their businesses. We’re building a community based on transparency, reliability, and quality service.”
The platform will also include ongoing quality assurance audits, client satisfaction monitoring, and dedicated customer support—giving both tradies and homeowners peace of mind.
A Local Start-Up with a National Vision
Headquartered in Osborne Park, WA, Trade Heroes is already gaining traction from both sides of the fence. The platform is currently onboarding trades across plumbing, electrical, carpentry, air conditioning, tiling, painting, general handyman services and much more.
The company’s staged national rollout will see major cities like starting with Perth but it will eventually roll out across Melbourne, Brisbane, and Adelaide late 2025 or early 2026, with rural and regional areas to follow.
Trade Heroes is also actively partnering with trade associations, training organisations, and local councils to support job creation, upskilling, and industry regulation compliance.
What’s Next?
Trade Heroes will officially launch its platform to the public in April / May 2025. Early access is now open for tradies who want to pre-register and claim their business profile. On this link HERE.
Note: Not all categories are listed in our pre-registration form so if yours is not there just click on Home Renovation and all categories will be available in directory upon launch to make relevant changes.
For homeowners and businesses tired of the letdowns, false promises, and radio silence, Trade Heroes offers a better way. It’s time the tradie economy worked smarter — for everyone.
Business Details: Name: Trade Heroes
Address: Level 2, Building C/355 Scarborough Beach Rd, Osborne Park WA 6017
Phone: 1300 038 883
Website: https://www.tradeheroes.com.au/
Google Maps location: https://maps.app.goo.gl/Rf8oa2trT7GpTyDq5
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Media Contact
Company Name: Trade Heroes
Contact Person: Danielle Moran
Email: Send Email
Phone: 1300 038 883
Address:Level 2, Building C/355 Scarborough Beach Rd
City: Perth
State: Osborne Park, WA 6017
Country: Australia
Website: https://www.tradeheroes.com.au/
