Family-Owned Fintech Powerhouse Achieves 68.5% Revenue Growth While Maintaining Industry-Leading Customer Service and Employee Satisfaction
US Alliance Group, Inc. (USAG), led by CEO and Founder Fadi Cheikha, continues to set new standards in the fintech industry as the only one-stop-shop merchant service provider in the United States offering the country's most diverse portfolio of payment solutions. Founded in 2007 as the parent company to Electronic Cash Systems (ECS) and a growing family of innovative brands, USAG has established itself as a transformative force in an industry often characterized by fragmented services and impersonal customer experiences.
A Comprehensive Ecosystem of Payment Solutions
US Alliance Group offers cutting-edge payment processing solutions for merchants accepting credit card, debit card, mobile, and online payments, as well as ATMs, electronic checks, gift cards, and bill payment services. What distinguishes USAG in a crowded marketplace is its commitment to providing integrated solutions that eliminate the need for businesses to work with multiple vendors. ECS Payments delivers cutting-edge digital payment solutions for seamless business practices and convenient customer experiences.
Exceptional Growth in a Competitive Market
USAG achieved remarkable 68.5% revenue growth over two years, with revenue increasing from $67.7 million in June 2021 to $114.1 million in June 2023. This growth trajectory has earned the company consistent recognition on prestigious industry lists, including 11 appearances on the Inc. 5000 list of America's fastest-growing private companies and eight recognitions as one of Orange County's fastest-growing private companies.
The company's success isn't merely reflected in revenue figures. Despite being a small company in personnel, growing from 56 employees in June 2021 to 78 in June 2023, its revenue performance earned it a spot in the large private company category for Orange County Business Journal's rankings, demonstrating exceptional productivity and operational efficiency.
"As we are celebrating 26 years in business since the creation of ECS in September 1997, to receive this prestigious award, I am honored and thankful to God, my wife, and my family, who push me to surround myself with the most talented colleagues," said Fadi Cheikha, CEO of USAG. "I owe all the growth to my incredible team. Without them, we can never achieve any of this success."
The USAG Difference: Customer Service That Sets Industry Standards
In an industry where customer service is often outsourced and impersonal, US Alliance Group has made a strategic commitment to maintaining all customer support in-house. Upon approval, USAG's Client Success Specialists immediately welcome each new merchant, ensuring accounts are set up correctly and merchants understand reporting and how to use their terminals and gateways. Every merchant has access to in-house Merchant Services and Technical Support Departments where every call is answered within 45 seconds or less.
This dedication to service excellence has resulted in outstanding client satisfaction. USAG has earned a 5-star rating on Google, with the company and its affiliates collectively garnering nearly 500 five-star reviews across ECS Payments and ECS Puerto Rico. Clients consistently praise the company's attentive customer service, knowledgeable support, innovative payment solutions, cost-effective pricing, transparency, and dedication to their business success.
The company is accredited by the Better Business Bureau with an A+ rating and has been in business for 16 years with satisfied merchants.
Building Partnerships Beyond Traditional Processing
US Alliance Group has developed multiple partnership models that extend its reach and impact across the payment’s ecosystem. The company partners with Independent Software Vendors (ISVs), providing everything software platforms need to securely accept payments through smartphone applications and other platforms. Software developers choose USAG for its quality technology and proven processes.
Additionally, the company offers Independent Sales Office (ISO) partnerships, providing partners with the comfort of knowing their merchants receive quality service with the convenience of in-house support. USAG's multiple processing platforms and solutions enable partners to offer merchants diverse payment options, creating a true value-added relationship.
A Workplace Culture That Drives Success
US Alliance Group's commitment to excellence extends beyond its clients to its employees, earning the company an unprecedented array of workplace recognition awards. The company has been named to Inc.'s Best Workplaces list three times (2019, 2020, 2024) and has earned six consecutive years of recognition from the Orange County Register as a Top Workplace (2019-2024). In 2024, USAG ranked 6th out of 86 top midsize companies in Orange County Business Journal's Best Places to Work awards.
USAG is committed to offering competitive employee benefits, including 100% employer-paid healthcare insurance for employees and eligible dependents, IRA contributions, 48 hours of sick time, 48 hours of accrued PTO, 337.5 hours of holiday time, 56 additional flexible hours of time off, and 24 hours of "Extreme Time Off" for self-improvement or volunteer activities, totaling eight and a half weeks of paid time off.
The company maintains an open office environment, open-door policy, catered luncheons, and various company events organized by USAG's Event Planning Committee, offering exciting ways to destress such as beach club days, park games, cook-offs, baking competitions, treasure hunts, gardening activities, dress-up competitions, and holiday parties.
"Because employees spend just as much or more of their time at work than at home, we choose to be a second family for our employees," said Cheikha. "This means we care not only for the financial well-being of each employee but we also care for their health, personal well-being, and overall happiness. I consider this award to be my biggest accomplishment. It is a true testimony that my employees feel how we've always intended: valued and cared for."
The results speak for themselves. The average employee tenure at US Alliance Group exceeds eight years, with the executive team averaging over 14 years with the company. Many key leaders have worked alongside CEO Fadi Cheikha for more than two decades, demonstrating the strength of the culture and the company's commitment to its people.
A Family Business with a Mission Beyond Profit
US Alliance Group was recognized at the 25th annual Family-Owned Business Awards sponsored by the Orange County Business Journal, celebrating 27 years in business as a family-owned enterprise. The Cheikha family's commitment to building a business rooted in values extends beyond traditional commerce.
USAG exemplifies its dedication to making a difference through its partnership with Aiden Whisper, a nonprofit devoted to fostering generosity and supporting underserved populations. This spirit of giving highlights the company's mission to create meaningful and lasting impact in local and global communities.
Looking Toward the Future
As US Alliance Group continues to expand its service offerings and grow its merchant base, the company remains focused on the principles that have driven its success: comprehensive solutions, exceptional customer service, investment in people, and commitment to innovation. With decades of combined experience in payment processing and a portfolio that continues to evolve with market demands, USAG is positioned to lead the industry into the future of financial services.
For businesses seeking a payment processing partner that combines cutting-edge technology with personalized service and proven reliability, US Alliance Group offers a truly differentiated solution in an increasingly commoditized industry.
About US Alliance Group, Inc.
US Alliance Group, Inc. is a diversified fintech company headquartered in Rancho Santa Margarita, California, specializing in comprehensive payment solutions including credit and debit card processing, ACH payments, merchant cash advances, lending, and point-of-sale technology. Operating through brands including ECS Payments (Electronic Cash Systems) and Aiden Capital, the company serves businesses across multiple industries with innovative financial services and technology solutions. Founded on principles of faith, generosity, and ethical leadership, US Alliance Group has earned more than 30 industry awards and workplace recognitions, including 11 appearances on the Inc. 5000 list of America's fastest-growing private companies.
For more information, visit www.usag-inc.com or www.ecspayments.com
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