UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                             _______________________

                                    FORM 8-K

                                 CURRENT REPORT

                             _______________________

     Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934


                        Date of Report: December 3, 2007

                                  TIFFANY & CO.

             (Exact name of Registrant as specified in its charter)



          Delaware                        1-9494              13-3228013
(State or other jurisdiction           (Commission         (I.R.S. Employer
      of incorporation)                File Number)       Identification No.)


  727 Fifth Avenue, New York, New York                          10022
(Address of principal executive offices)                      (Zip Code)


Registrant's telephone number, including area code: (212) 755-8000

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions (see General Instruction A.2. below):

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR
230.425)

[ ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17 CFR
240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange
Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange
Act (17 CFR 240.13e-4(c))






Item 8.01       Other Events.
---------       -------------

On December 2, 2007, Registrant reached agreement with respect to, and announced
through a joint press release,  a strategic  alliance with The Swatch Group Ltd.
("Swatch   Group")  to  further  the   development,   production  and  worldwide
distribution of TIFFANY & CO. brand watches. Swatch Group will incorporate a new
watch-making  company in Switzerland  ("Watch  Company").  Watch Company will be
authorized to use the TIFFANY & CO. trademark for watches and will operate under
the Tiffany name.  Registrant and its affiliated  companies will  participate in
Watch Company's before-tax profits and in its governance through one seat on its
board of five directors, and seats on each of the Watch Company's product design
and marketing  committees.  Watch Company will be  wholly-owned by Swatch Group.
Watch  Company  will  produce  a line of  TIFFANY  & CO.  watches,  all  made in
Switzerland.  Many of the watch  designs for which  Tiffany and Company is noted
will be continued and new designs will be added.  The  distribution of TIFFANY &
CO. watches will be made through the Swatch Group  distribution  network (Swatch
Group affiliates,  Swatch Group retail facilities and third party distributors),
as well as through  stores  operated by  Registrant's  affiliates.  In addition,
Swatch Group  affiliates  will have the right to establish and operate TIFFANY &
CO. watch stores in certain  markets outside the U. S. The watch stores may also
offer a targeted  selection  of TIFFANY & CO.  jewelry.  The initial term of the
arrangement  announced today is 20 years; the term may be extended by Swatch for
an additional ten years if certain conditions are met.

As a  consequence  of the  strategic  alliance  with Swatch  Group  Registrant's
management  concluded that Registrant will  discontinue  certain  existing watch
collections.  As a result,  Registrant  expects to record, in its fourth quarter
ending  January  31,  2008,  a pre-tax  expense  of  approximately  $20  million
associated  with its inventory of the watches to be  discontinued.  This expense
was not included in the financial  expectations  for fiscal 2007 that Registrant
reported  in its  November  30,  2007 press  release  announcing  its  unaudited
financial results for its third quarter ended October 31, 2007. See Registrant's
Current  Report on Form 8-K dated  November 30, 2007 and the press release filed
as an exhibit thereto.


Item 9.01.      Financial Statements and Exhibits.

    (c)  Exhibits

            99.1  Press Release dated December 2, 2007.






                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                              TIFFANY & CO.


                                      BY:    /s/ James N. Fernandez
                                             _______________________________
                                             James N. Fernandez
                                             Executive Vice President and
                                             Chief Financial Officer



Date:  December 3, 2007





                                  EXHIBIT INDEX

Exhibit No.     Description

99.1            Text of Press Release issued by Tiffany & Co., dated
                December 2, 2007.