UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT

   Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934

         Date of Report (Date of Earliest Event Reported): March 1, 2004

                                INNOVO GROUP INC.
               (Exact name of registrant as specified in charter)

         Delaware                    0-18926              11-2928178
         --------                    -------              ----------
(State or other jurisdiction   (Commission File No.)     (IRS Employer
     of incorporation)                                 Identification No.)

       5804 East Slauson Aven, Commerce, California             90040
      ----------------------------------------------            -----
         (Address of principal executive offices)             (Zip Code)

       Registrant's telephone number, including area code: (323) 725-5516

                                    No Change
                                    ---------
          (Former name or former address, if changed since last filing)

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Item 5.  Other Events and Required FD Disclosure

On March 1, 2004, the  Registrant  issued the press release  attached  hereto as
Exhibit 99 and incorporated herein by reference.

Item 7.  Exhibits

(c)      Exhibits

         Exhibit
         Number            Description
         -------           -----------

         Exhibit 99        Press Release dated March 1, 2004

--------------------------------------------------------------------------------





                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.

                                    INNOVO GROUP INC.
                                    (Registrant)

Date:  March 1, 2004                By:  /s/ Samuel J. Furrow, Jr.
                                         -------------------------
                                    Samuel J. Furrow, Jr.
                                    Chief Executive Officer and Director
                                    (Principal Executive Officer)

--------------------------------------------------------------------------------

                                  Exhibit Index

Exhibit
Number            Description
-------           -----------

Exhibit 99        Press Release dated March 1, 2004

--------------------------------------------------------------------------------





                                                                      Exhibit 99

[INNOVO GROUP INC. LOGO]

Innovo Group Reports Fourth  Quarter and Fiscal 2003 Results

LOS  ANGELES,  March 1, 2004 -- Innovo  Group Inc.  (NASDAQ:  INNO),  on Friday,
February 27, 2004,  disclosed its financial  results for the fourth  quarter and
its year ended  November  29, 2003 in its annual  report on Form 10-K filed with
the  Securities  and  Exchange  Commission.  The  following  is  a  summary  and
discussion  of  certain  of these  results  and  events  and  should  be read in
conjunction with the Company's financial statements as disclosed on Form 10-K.

     o    Net sales for fiscal 2003 increased to $83.1 million compared to $29.6
          million in the prior year period, a 181% increase.

     o    Net sales for the fourth quarter increased 293%, to $37.3 million from
          $9.5 million in the prior year comparative period.

     o    All pre-existing  operating divisions experienced growth during fiscal
          2003.

     o    In 2003, the Company  launched the Fetish(TM) and Shago(R)  brands for
          apparel and accessory  products.

     o    During 2003, the Company completed the acquisition of the Blue Concept
          division,  which  generated  revenues of $27.8  million  during fiscal
          2003.

     o    Joe's Jeans  increased its revenues and brand  recognition and entered
          into a distribution and licensing agreement with Itochu Corporation of
          Japan and expanded into new international markets.

     o    Growing  accessory  division,  whose  products  during  2003  received
          accolades such as TEEN PEOPLE Magazine's Trendspotter(TM)"Hot Picks".

     o    The Company established an international operational infrastructure to
          support growth.

     o    The Company generated a net loss of $8.3 million,  or $0.49 per share,
          for  fiscal  2003,  with $5.8  million  of the net loss,  or $0.27 per
          share, being generated in the fourth quarter.

Jay  Furrow,  CEO  of  Innovo,  commented:  "During  fiscal  2003,  the  Company
experienced  tremendous revenue growth and development as an organization.  This
is reflected  in the  Company's  revenues of $83.1  million for the year, a 181%
increase over the prior year period,  $37.3  million of which were  generated in
the fourth quarter; and, this is reflected in the Company's  transformation into
an internationally  recognized marketer and distributor of apparel and accessory
products.  However,  the growth  during  fiscal  2003 came at a cost and this is
reflected in the  Company's net loss of $8.3 million for the year, of which $5.8
million was generated in the fourth quarter of fiscal 2003."

The three most notable  factors that attributed to the Company's net loss during
fiscal 2003 were:  (1) the expenses  associated  with the  establishment  of the
Innovo Azteca Apparel,  Inc. (IAA) branded business and subsequent launch of the
Fetish(TM)  and  Shago(R)  brands;  (2)  a  significant  increase  in  personnel
necessary to support the Company's


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growing  operations;  and (3) inventory  write downs and  adjustments  on excess
Fetish(TM) and Shago(R)  inventory that negatively  impacted the Company's gross
margins, of which a vast majority has been sold since the end of fiscal 2003.

Furrow  commented,  "During  fiscal  2003,  we put a  significant  amount of the
Company's  resources into the  development  of the IAA branded  business and the
launch of the Fetish(TM) and Shago(R) brands.  We incurred a significant  amount
of personnel, marketing, advertising, sampling and tradeshow expenses, to name a
few,  which we believe were necessary to properly  launch these brands.  We have
high  expectations  for  the  IAA  branded  division  and we  believe  that  the
anticipated  future  success will be a function of the investment we made in the
division during fiscal 2003."

Furrow continued,  "In regards to our overall increase in operational  expenses,
with the substantial  growth of our pre-existing  businesses during the year the
Company  was  required  to add  additional  personnel  to meet  the  operational
demands.  We are  constantly  monitoring  our  personnel  needs and  working  to
increase the operating efficiencies within the Company."

During the end of the second  quarter and the fourth quarter of fiscal 2003, the
Company  launched the  Shago(R)  and  Fetish(TM)  brands,  respectively.  Furrow
commented,  "At the end of fiscal 2003,  the Company had excess  Fetish(TM)  and
Shago(R)  inventory.  As we began to move this  inventory  subsequent  to end of
fiscal 2003,  we were unable to sell it at the  year-end  carrying  value,  even
though  our  initial  indications  were that we would be able to do so. As such,
when  including  Joe's Jeans,  Inc and Innovo,  Inc.,  we were  required to take
inventory write downs and adjustments of approximately $4.3 million, and this is
reflected in the fourth quarter 2003 results."

Outlook

Furrow  stated:  "As we move  into  fiscal  2004  we are  encouraged  about  the
Company's  prospects.  We have a growing  private  label  apparel and  accessory
business and we are conducting  business with some of the premier  retailers and
distributors  in the world, we have  established the Fetish(TM)  brand and it is
garnishing worldwide attention,  our Joe's(R) business is as strong as ever with
global   demand   and  we  have   established   an   international   operational
infrastructure  that we believe will allow us to  successfully  execute on these
opportunities and more."

"We are also  encouraged  by the fact that the issues that  resulted in the loss
for fiscal 2003 are identifiable issues that were associated with our efforts to
create new brands, make acquisitions and establish the necessary  infrastructure
to  meet  the  demands  related  to the  growth  of  our  new  and  pre-existing
businesses.  We have and will  continue  to work  diligently  to better  control
inventory,  better manage design and production and mitigate expenses,  which we
anticipate will allow sales, margins and profits to increase in future periods."


                                       2





As previously  announced,  the Company has appointed  Pierre Levy as the General
Manager of Apparel Operations for the Company.  With his involvement the Company
believes that many of operational issues or inefficiencies that were experienced
in fiscal 2003 are being or will be addressed and controlled in future periods.

Furrow  continued.  "With Mr.  Levy's  many years of apparel  experience  at the
operational  level,  the efforts we have made to manage and reduce  expenses and
with the brands  launched  and  acquisitions  completed in fiscal 2003 now being
integrated  and  maturing  divisions  within the  Company  we  believe  that the
anticipated  growth  in fiscal  2004 will be  coupled  with  profitability."  In
conclusion,  Furrow  stated,  "many of the building  blocks which will allow the
Company to meet its long term objectives were  established in fiscal 2003. While
we are  disappointed  with our losses in fiscal  2003,  we are pleased  with the
Company's development and growth during the year, and very confident and excited
in the Company's future capabilities."

Fourth Quarter Results Summary

Fourth  quarter net sales for the year ended November 29, 2003 increased 293% to
$37.3 million compared to $9.5 million in the fourth quarter of fiscal 2002. For
the  quarter,  the Company  generated a net loss of $5.8  million,  or $0.27 per
share, compared to net income of $41,000, or $0.00 per share, in the same period
of fiscal 2002. Weighted average shares outstanding on a fully diluted basis for
the fourth quarter of 2003 were 21,274,000  compared to 17,769,000 in the fourth
quarter of fiscal 2002.

Net Sales

Net Sales  increased to $37.3 million in the fourth  quarter of fiscal 2003 from
$9.5  million in the fourth  quarter of fiscal  2002,  or a 293%  increase.  The
increase in net sales in the fourth quarter was  attributable to sales increases
in both apparel and accessories products.  Net sales of apparel increased in the
fourth  quarter as a result of such  factors  as: (1) an 8%  increase in the net
sales of our  Joe's  Jeans  brand;  (2) a  contribution  of net  sales  from our
Fetish(TM)  apparel,  which was  launched  during the fourth  quarter;  (3) a 4%
increase  in net  sales  from  the  Company's  existing  private  label  apparel
customers;  and (4) a  contribution  of net sales from the  purchase of the Blue
Concept division, which was not a part of the Company's operations in the fourth
quarter of fiscal 2002.  The Company also  recognized  an aggregate  increase in
overall sales from its three accessories  segments:  branded,  private label and
craft.

Gross Margins

Gross profit decreased to $2.4 million in the fourth quarter of fiscal 2003 from
$3.2  million in the fourth  quarter of fiscal  2002,  or a 25%  decrease.  As a
result,  the Company's  gross margin  decreased to 6% in the quarter from 34% in
the prior year's  quarter.  The decrease is attributable to such factors as: (1)
the  Company's  revenue  mix  shifted  from higher  margin  branded  apparel and
accessories  to lower margin  private  label apparel and  accessories  and craft
products  as a result of our  purchase  of the Blue  Concept


                                      3





division; (2) the Company recorded several inventory write downs and adjustments
totaling  $4.3  million to mark down slow  moving,  out-of-season  and  obsolete
inventory;  and (3) the  Company  experienced  production  delays in its branded
apparel deliveries which increased costs to bring product to market.

SG&A Expenses

The Company  reported  SG&A  increases to $7.6 million in the fourth  quarter of
fiscal 2003,  from $2.9 million in the fourth  quarter of fiscal 2002, or a 162%
increase. The SG&A increase is largely a result of the following factors: (1) an
increase in advertising expenditures to $463,000 in the fourth quarter of fiscal
2003 from $211,000 in the fourth quarter of fiscal 2002, or a 119% increase,  to
establish  and market our  Fetish(TM),  Shago(R) and Joe's(R)  branded  products
through  both  advertising  and  tradeshows;  (2) an increase in  royalties  and
commission to $1.3 million in the fourth quarter of fiscal 2003 from $452,000 in
the fourth  quarter of fiscal 2003,  or a 188%  increase,  primarily a result of
152% growth in our branded  apparel net sales;  (3) increased wages and employee
benefits to $2.2 million in the fourth  quarter of fiscal 2003 from  $961,000 in
the fourth quarter of fiscal 2002, or a 129% increase, as a direct result of the
addition of 110 employees during the course of 2003, which includes 31 employees
gained as a result of the purchase of Blue Concepts,  and (4) increased  outside
legal, accounting and other professional fees as a result of continued growth of
the business.

The Company also reported  depreciation  and amortization  expense  increased to
$339,000 in the fourth quarter of fiscal 2003 from $78,000 in the fourth quarter
of  fiscal  2002 as a  result  of the  amortization  of the  intangibles  assets
acquired  with the  purchase of Blue  Concept.  In  addition,  interest  expense
increased to $447,000 in the fourth  quarter of fiscal 2003 from $156,000 in the
fourth quarter of fiscal 2002 as a result of the $21.8 million  convertible note
issued for the purchase of Blue Concept.

Net Loss

The  factors  explained  above  contributed  to the  Company's  net loss of $5.7
million for the fourth  quarter of fiscal 2003 compared to net income of $41,000
for the fourth quarter of fiscal 2002.

Fiscal 2003 Results Summary

Net sales for fiscal 2003  increased  181% to $83.1  million,  compared to $29.6
million for the fiscal year ended November 30, 2002.  Gross profit  increased to
$13.0  million  in fiscal  2003  from $9.5  million  in  fiscal  2002,  or a 37%
increase, as a result of an increase in net sales.  Overall,  gross margin, as a
percentage  of net  sales,  decreased  to 16% in fiscal  2003 from 32% in fiscal
2002.

Selling, general and administrative ("SG&A") expenses increased to $19.3 million
in fiscal 2003 from $8.1 million in fiscal 2002, or a 138% increase. The Company
also reported  depreciation and amortization  expense increased to $1,227,000 in
fiscal 2003


                                       4





from $256,000 in fiscal 2002 as a result of the  amortization of the intangibles
assets acquired with the purchase of Blue Concept. In addition, interest expense
increased to  $1,216,000 in fiscal 2003 from $538,000 in fiscal 2002 as a result
of the $21.8 million convertible note issued for the purchase of Blue Concept.

The  Company  generated  a net  loss of $8.3  million  for the full  year  ended
November 29, 2003,  which,  on a fully diluted basis equated to $0.49 per share,
compared with a net income of $572,000,  or $0.04 per share,  in the same period
last year.  Weighted  average  shares  outstanding on a fully diluted basis were
17,009,000 for fiscal 2003,  compared with  16,109,000 in the prior  comparative
period.

Conference Call Information

Innovo's Chief  Executive  Officer and Chief  Financial  Officer will present an
in-depth  discussion  of Innovo  Group's  operating  performance  on its  fourth
quarter and year-end  earnings  conference call, which is scheduled for Tuesday,
March 2, 2004,  at 3 p.m.  EST. To  participate,  please call (888)  428-4472 or
(612)  288-0337  (international).  The  conference  ID number  is 722552  and is
entitled the "Innovo Group Earnings  Release." The  information  provided on the
teleconference  is only accurate at the time of the conference  call, and Innovo
Group will take no responsibility for providing updated  information.  Following
the live audio of the  conference  call,  as soon as possible  after the call is
completed, a replay will be archived on the website at  www.innovogroup.com  for
one week following the conference call.


                                       5





                           Consolidated Balance Sheets
                                 (In thousands)


                                                     November 29    November 30
                                                         2003          2002
    Assets
    Current assets:
      Cash and cash equivalents                        $7,248          $222
      Accounts receivable and due from factor,
       net of allowance for customer credits and
       allowances of $2,158 (2003) and $383 (2002)      1,683         2,737
      Inventories                                       7,524         5,710
      Prepaid expenses and other current assets         2,115           279
    Total current assets                               18,570         8,948

    Property, plant and equipment, net                  2,067         1,419
    Goodwill                                           12,592         4,271
    Intangible assets, net                             13,058           487
    Other assets                                           78            18
    Total assets                                      $46,365       $15,143

    Liabilities and stockholders' equity
    Current liabilities:
      Accounts payable and accrued expenses            $6,128        $2,438
      Due to factor                                       332            --
      Due to related parties                              579         4,250
      Note payable to officer                             500            --
      Current maturities of long-term debt
       (including related parties)                        168           756
    Total current liabilities                           7,707         7,444

     Long-term debt, less current maturities
      (including related parties)                       22,176         2,631

    Commitments and contingencies

    8% redeemable preferred stock, $0.10 par value:
     Authorized shares - 5,000, 194 (2003 and 2002)        --            --

    Stockholders' equity:

      Common stock, $0.10 par value:
       Authorized shares - 40,000 Issued and
       outstanding shares - 25,785 (2003) and
       14,901 (2002)                                    2,579         1,491
      Additional paid-in capital                       59,077        40,343
      Accumulated deficit                             (41,824)      (33,507)
      Accumulated other comprehensive loss                (59)          (19)
      Promissory note - officer                          (703)         (703)
      Treasury stock, 71 (2003) and 58 (2002)          (2,588)       (2,537)
    Total stockholders' equity                         16,482         5,068
    Total liabilities and stockholders' equity        $46,365       $15,143


                                       6





                      Consolidated Statements of Operations
                                 (In thousands)


                                    Three                      Twelve
                                 Months Ended               Months Ended
                           November 29   November 30  November 29   November 30
                              2003          2002         2003          2002

    Net sales              $37,295        $9,458      $83,129       $29,609
    Cost of goods sold      34,877         6,271       70,153        20,072
    Gross profit             2,418         3,187       12,976         9,537

    Operating expenses:
      Selling, general
       and administrative    7,607         2,874       19,264         8,092
      Depreciation and
       amortization            339            78        1,227           256
                             7,946         2,952       20,491         8,348
    Income (loss) from
     operations             (5,528)          235       (7,515)        1,189

    Interest expense          (447)         (156)      (1,216)         (538)

    Other income (expense),
     net                       148           (46)         458            61
    Income (loss) before
     income taxes           (5,827)           33       (8,273)          712
    Income taxes               (33)           (8)          44           140
    Net Income (loss)      $(5,794)          $41      $(8,317)         $572

    Net Income (loss)
     per share
      Basic                  (0.27)         0.00        (0.49)         0.04
      Diluted                (0.27)         0.00        (0.49)         0.04

    Weighted average
     shares outstanding
      Basic                 21,274        14,847       17,009        14,856
      Diluted               21,274        17,769       17,009        16,109


About Innovo Group Inc. Innovo Group Inc. through its subsidiaries  Innovo Inc.,
Innovo  Azteca  Apparel,  Inc.  and  Joe's  Jeans,  is  a  sales  and  marketing
organization  designing  and  selling  branded  and  private  label  apparel and
accessory products to the retail and private label markets.  The Company's craft
products include canvas and denim totebags and aprons.  The Company's  accessory
product  line is  comprised  of  such  products  as  licensed  and  non-licensed
backpacks,  totebags,  waist packs and handbags.  The company's apparel products
consist  of knit  shirts  and  women's  high-end  denim  jeans  and knit  shirts
featuring  the Joe's  brand.  The  Company  currently  produces  products  under
licensing  agreements for the Bongo(R),  Fetish(TM),  Shago(R) and Hot Wheels(R)
marks.   More   information   is   available   at  the   company   web  site  at
www.innovogroup.com.

Statements  in this news  release  which  are not  purely  historical  facts are
forward-looking statements, including statements containing the words "believe,"
"estimate,"  "project,"  "expect" or similar  expressions.  These statements are
made  pursuant to the safe harbor  provisions  of Section 21E of the  Securities
Exchange Act of 1934, as amended. All forward-looking  statements are based upon
information  available  to Innovo  Group Inc.


                                       7





on the date of this release.  Any forward-looking  statement inherently involves
risks and  uncertainties  that could cause actual  results to differ  materially
from the forward-looking  statements.  Factors that would cause or contribute to
such differences  include,  but are not limited to, continued  acceptance of the
Company's  products in the  marketplace,  including  demand for its Shago(R) and
Fetish(TM) products,  successful implementation of its strategic plan, including
its strategy to build  brands,  the ability to generate  positive cash flow from
operations  and asset sales,  whether the Company's  investments  in the quarter
ended  August 30, 2003 will  result in tangible  benefits to the Company and its
stockholders,  dependence upon third-party  vendors, and other risks detailed in
the  company's   periodic  report  filings  with  the  Securities  and  Exchange
Commission.  There can be no assurance that any financial  projections set forth
in this release can be obtained. By making these forward-looking statements, the
company  undertakes no obligation  to update these  statements  for revisions or
changes after the date of this release. Readers are cautioned not to place undue
reliance on forward-looking  statements.

SOURCE Innovo Group Inc.

Marc Crossman of Innovo Group Inc., 323-725-5572

http://www.innovogroup.com

"Safe Harbor"  Statement under the Private  Securities  Litigation Reform Act of
1995:  Statements in this press release  regarding Innovo Group's business which
are not historical facts are "forward-looking statements" that involve risks and
uncertainties.  For a discussion  of such risks and  uncertainties,  which could
cause  actual  results to differ  from those  contained  in the  forward-looking
statements,  see "Risk Factors" in the Company's  Annual Report or Form 10-K for
the most recently ended fiscal year.


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