SCHEDULE 14A INFORMATION

   Proxy Statement Pursuant to Section 14(a) of the Securities
             Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [ X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:


[  ] Preliminary Proxy Statement
[  ] Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))
[ X] Definitive Proxy Statement
[  ] Definitive Additional Materials
[  ] Soliciting Material Pursuant to Section 240.14a-11(c) or
     Section 240.14a-12


                  HEARTLAND FINANCIAL USA, INC.
        (Name of Registrant as Specified in its Charter)


           (Name of Person(s) Filing Proxy Statement,
                    if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

[ X] No fee required

[  ] Fee computed on table below per Exchange Act Rules 14a-
     6(i)(4) and 0-11.

     1) Title of each class of securities to which transaction
        applies:

     2) Aggregate number of securities to which transaction
        applies:

     3) Per unit price or other underlying value of transaction
        computed pursuant to Exchange Act Rule 0-11 (Set forth
        the amount on which the filing fee is calculated and
        state how it was determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by
     Exchange Act Rule 0-11(a)(2) and identify the filing for
     which the offsetting fee was paid previously. Identify the
     previous filing by registration statement number, or the
     Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:



[LOGO]
Heartland Financial USA, Inc.



                                        April 9, 2003





Dear Fellow Stockholder:

     You are cordially invited to attend the annual stockholders'
meeting  of  Heartland Financial USA, Inc.  to  be  held  at  our
corporate headquarters, located at 1398 Central Avenue,  Dubuque,
Iowa,  on  Wednesday, May 21, 2003, at 1:30 p.m. The accompanying
notice  of  annual  meeting of stockholders and  proxy  statement
discuss  the business to be conducted at the meeting. A  copy  of
our  2002 Annual Report to Stockholders is also enclosed. At  the
meeting we will report on operations and the outlook for the year
ahead.

     Your  board of directors has nominated two persons to  serve
as  Class I directors. The board also recommends that you approve
the  adoption  of  the Heartland Financial USA, Inc.  2003  Stock
Option  Plan.  Additionally, we have selected and recommend  that
you  ratify  the  selection  of  KPMG  LLP  to  continue  as  our
independent  public accountants for the year ending December  31,
2003.

     We  recommend  that you vote your shares  for  each  of  the
director  nominees  and  in favor of the adoption  of  the  stock
option plan and the ratification of our accountants.

     We encourage you to attend the meeting in person. Whether or
not  you plan to attend, however, please complete, sign and  date
the  enclosed  proxy  and return it in the accompanying  postpaid
return  envelope as promptly as possible. This will  ensure  that
your shares are represented at the meeting.

      We  look  forward with pleasure to seeing you and  visiting
with you at the meeting.



                              With best personal wishes,

                              /s/ Lynn B. Fuller
                              -----------------------------
                              Lynn B. Fuller
                              Chairman of the Board


   1398 Central Avenue - Dubuque, Iowa 52001 - (563) 589-2100



[LOGO]
Heartland Financial USA, Inc.



            NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                     TO BE HELD MAY 21, 2003


TO THE STOCKHOLDERS:

      The  annual meeting of stockholders of HEARTLAND  FINANCIAL
USA,  INC.  will  be  held  at our corporate  headquarters,  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  21,  2003,  at
1:30  p.m.,  for the purpose of considering and voting  upon  the
following matters:

    1. to elect two Class I directors;

    2. to  approve  the adoption of the Heartland Financial  USA,
       Inc. 2003 Stock Option Plan;

    3. to  ratify  the  appointment of KPMG  LLP  as  independent
       public  accountants  for the fiscal year  ending  December
       31, 2003; and

    4. to  transact  such  other  business  as  may  properly  be
       brought   before  the  meeting  or  any  adjournments   or
       postponements of the meeting.

     The board of directors is not aware of any other business to
come  before the meeting. Stockholders of record at the close  of
business on March 24, 2003, are the stockholders entitled to vote
at  the  meeting  and  any adjournments or postponements  of  the
meeting.  In the event there is an insufficient number  of  votes
for  a  quorum  or  to  approve or ratify any  of  the  foregoing
proposals at the time of the annual meeting, the meeting  may  be
adjourned or postponed in order to permit further solicitation of
proxies.

                                   By order of the Board of
                                   Directors


                                   /s/ Lois K. Pearce
                                   -------------------------
                                   Lois K. Pearce
                                   Secretary

Dubuque, Iowa
April 9, 2003


IMPORTANT:  THE PROMPT RETURN OF PROXIES WILL SAVE US THE EXPENSE
OF  FURTHER  REQUESTS  FOR PROXIES TO  ENSURE  A  QUORUM  AT  THE
MEETING.    A  SELF-ADDRESSED  ENVELOPE  IS  ENCLOSED  FOR   YOUR
CONVENIENCE.  NO POSTAGE IS REQUIRED IF MAILED WITHIN THE  UNITED
STATES.



[LOGO]
Heartland Financial USA, Inc.


                         PROXY STATEMENT

      This  proxy statement is furnished in connection  with  the
solicitation  by  the  board of directors of Heartland  Financial
USA,  Inc.  of  proxies  to be voted at  the  annual  meeting  of
stockholders  to  be  held at our headquarters  located  at  1398
Central  Avenue, Dubuque, Iowa, on Wednesday, May  21,  2003,  at
1:30 p.m. local time, or at any adjournments or postponements  of
the  meeting. We first mailed this proxy statement  on  or  about
April 9, 2003.

      Heartland Financial USA, Inc., a Delaware corporation, is a
diversified  financial services holding company headquartered  in
Dubuque,  Iowa.  We offer full-service community banking  through
six banking subsidiaries with a total of 33 banking locations  in
Iowa,  Illinois, Wisconsin and New Mexico. In addition,  we  have
separate   subsidiaries   in   the  consumer   finance,   vehicle
leasing/fleet   management,  insurance  agency   and   investment
management  businesses. Our primary strategy is  to  balance  our
focus   on   increasing  profitability  with  asset  growth   and
diversification  through acquisitions, de novo  bank  formations,
branch   openings   and   expansion  into   non-bank   subsidiary
activities.

     Our  shares are traded in the over-the-counter market  under
the  symbol  "HTLF"  and are eligible for quotation  on  the  OTC
Bulletin Board. Our common stock has been approved by The  Nasdaq
Stock  Market,  Inc. for quotation on the Nasdaq National  Market
System. We expect to begin listing on Nasdaq early in the  second
quarter of 2003 under the same symbol.

     The  following  information regarding the  meeting  and  the
voting process is presented in a question and answer format.

Why am I receiving this proxy statement and proxy card?

     You  are receiving a proxy statement and proxy card from  us
because on March 24, 2003, you owned shares of our common  stock.
This proxy statement describes the matters that will be presented
for  consideration by the stockholders at the annual meeting.  It
also  gives  you information concerning the matters to  be  voted
upon to assist you in making an informed decision.

     When you sign the enclosed proxy card, you appoint the proxy
holder  as  your representative at the meeting. The proxy  holder
will  vote your shares as you have instructed in the proxy  card,
thereby  ensuring that your shares will be voted whether  or  not
you  attend the meeting. Even if you plan to attend the  meeting,
you  should complete, sign and return your proxy card in  advance
of the meeting just in case your plans change.

     If  you have signed and returned the proxy card and an issue
comes up for a vote at the meeting that is not identified on  the
form,  the proxy holder will vote your shares, pursuant  to  your
proxy, in accordance with his or her judgment.

What matters will be voted on at the meeting?

     You  are being asked to vote on the election of two Class  I
directors of Heartland for a term expiring in 2006, the  adoption
of the 2003 stock option plan and the ratification of KPMG LLP as
our  independent auditors for 2003. These matters are more  fully
described in this proxy statement.

How do I vote?

     You may vote either by mail or in person at the meeting.  To
vote  by mail, complete and sign the enclosed proxy card and mail
it in the enclosed pre-addressed envelope. No postage is required
if  mailed in the United States. If you mark your proxy  card  to
indicate  how  you want your shares voted, your  shares  will  be
voted as you instruct.

     If  you sign and return your proxy card but do not mark  the
form  to  provide voting instructions, the shares represented  by
your  proxy card will be voted "for" both nominees named in  this
proxy statement, "for" the adoption of the 2003 stock option plan
and "for" the ratification of our auditors.

    If you want to vote in person, please come to the meeting. We
will  distribute written ballots to anyone who wants to  vote  at
the  meeting. Please note, however, that if your shares are  held
in  the name of your broker (or in what is usually referred to as
"street  name"),  you will need to arrange to obtain  a  separate
proxy from your broker in order to vote in person at the meeting.

What does it mean if I receive more than one proxy card?

     It  means that you have multiple holdings reflected  in  our
stock  transfer  records  and/or in accounts  with  stockbrokers.
Please  sign and return ALL proxy cards to ensure that  all  your
shares are voted.

If I hold shares in the name of a broker, who votes my shares?

     If  you received this proxy statement from your broker, your
broker should have given you instructions for directing how  your
broker  should  vote your shares. It will then be  your  broker's
responsibility  to  vote your shares for you in  the  manner  you
direct.

     Under  the rules of various national and regional securities
exchanges, brokers may generally vote on routine matters, such as
the  election  of  directors,  but  cannot  vote  on  non-routine
matters,   such   as   an  amendment  to   the   certificate   of
incorporation, the adoption or amendment of a stock option  plan,
unless they have received voting instructions from the person for
whom  they  are holding shares. If your broker does  not  receive
instructions from you on how to vote particular shares on matters
on  which  your broker does not have discretionary  authority  to
vote,  your  broker will return the proxy form to us,  indicating
that  he  or  she does not have the authority to  vote  on  these
matters. This is generally referred to as a "broker non-vote" and
will  affect the outcome of the voting as described below,  under
"How  many  votes  are  needed for approval  of  each  proposal?"
Therefore, we encourage you to provide directions to your  broker
as to how you want your shares voted on all matters to be brought
before the meeting. You should do this by carefully following the
instructions  your  broker gives you concerning  its  procedures.
This ensures that your shares will be voted at the meeting.

What if I change my mind after I return my proxy?

    If you hold your shares in your own name, you may revoke your
proxy and change your vote at any time before the polls close  at
the meeting. You may do this by:

     - signing  another  proxy with a later  date  and  returning
       that  proxy  to  Ms. Lois K. Pearce, Secretary,  Heartland
       Financial  USA, Inc., 1398 Central Avenue,  Dubuque,  Iowa
       52001;

     - sending notice to us that you are revoking your proxy; or

     - voting in person at the meeting.

    If you hold your shares in the name of your broker and desire
to  revoke  your proxy, you will need to contact your  broker  to
revoke your proxy.

How many votes do we need to hold the annual meeting?

    A majority of the shares that are outstanding and entitled to
vote  as of the record date must be present in person or by proxy
at the meeting in order to hold the meeting and conduct business.

     Shares  are  counted  as  present  at  the  meeting  if  the
stockholder either:

     - is present and votes in person at the meeting; or

     - has  properly  submitted  a signed  proxy  card  or  other
       proxy.

     On  March  24,  2003, the record date, there were  9,927,755
shares  of  common  stock issued and outstanding.  Therefore,  at
least  4,963,878 shares need to be present at the annual  meeting
in order to hold the meeting and conduct business.

What happens if a nominee is unable to stand for re-election?

     The board may, by resolution, provide for a lesser number of
directors or designate a substitute nominee. In the latter  case,
shares  represented  by  proxies may be voted  for  a  substitute
nominee.  You cannot vote for more than two nominees.  The  board
has  no reason to believe any nominee will be unable to stand for
re-election.

What options do I have in voting on each of the proposals?

     You  may vote "for" or "withhold authority to vote for" each
nominee  for director. You may vote "for," "against" or "abstain"
on  any  other proposal that may properly be brought  before  the
meeting.  Abstentions and broker non-votes will be considered  in
determining the presence of a quorum but will not affect the vote
required for the election of directors, the approval of the stock
option plan or the ratification of our auditors.

How many votes may I cast?

     Generally, you are entitled to cast one vote for each  share
of stock you owned on the record date.

How many votes are needed for each proposal?

     The  two  individuals receiving the highest number of  votes
cast  "for"  their  election  will be  elected  as  directors  of
Heartland.   The   approval  of  the  stock  option   plan,   the
ratification  of our auditors and all other matters must  receive
the  affirmative  vote  of a majority of the  shares  present  in
person or by proxy at the meeting and entitled to vote.

Where do I find the voting results of the meeting?

     We  will announce voting results at the meeting. The  voting
results  will also be disclosed in our Form 10-Q for the  quarter
ended June 30, 2003.

Who bears the cost of soliciting proxies?

     We will bear the cost of soliciting proxies. In addition  to
solicitations  by  mail,  officers, directors  and  employees  of
Heartland or its subsidiaries may solicit proxies in person or by
telephone.  These  persons  will  not  receive  any  special   or
additional compensation for soliciting proxies. We may  reimburse
brokerage  houses and other custodians, nominees and  fiduciaries
for  their reasonable out-of-pocket expenses for forwarding proxy
and solicitation materials to stockholders.

                      ELECTION OF DIRECTORS

    At the annual meeting to be held on May 21, 2003, you will be
entitled  to  elect two Class I directors for terms  expiring  in
2006.  The  directors  are  divided  into  three  classes  having
staggered  terms of three years.  In January of 2003,  the  board
appointed  John  W.  Cox, Jr. as a Class I  director  to  fill  a
vacancy  in  that class. Each of the nominees for election  as  a
Class  I  director is an incumbent director. We have no knowledge
that  any of the nominees will refuse or be unable to serve,  but
if  any  of  the  nominees become unavailable for  election,  the
holders of proxies reserve the right to substitute another person
of their choice as a nominee when voting at the meeting.

     Set  forth below is information concerning the nominees  for
election  and for the other directors whose terms of office  will
continue after the meeting, including the age, year first elected
a  director  and business experience of each during the  previous
five years. The nominees for Class I directors, if elected at the
annual  meeting,  will serve for a three-year  term  expiring  in
2006. The board of directors recommends that you vote your shares
FOR each of the nominees for director.



                            NOMINEES

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director        its Subsidiaries and
(Age)                 Since         Principal Occupation
------------------  ---------      ------------------------

CLASS I
(Term Expires 2006)

Lynn B. Fuller       1987          Chairman of the Board (2000-
(Age 53)                           present), President (1990-
                                   present) and Chief Executive
                                   Officer (1999-present) of
                                   Heartland; Director, Vice
                                   Chairman of the Board (2000-
                                   present), President (1987-
                                   1999) and Chief Executive
                                   Officer (1986-1999) of Dubuque
                                   Bank and Trust; Director of
                                   Wisconsin Community Bank, New
                                   Mexico Bank & Trust, Galena
                                   State Bank, First Community
                                   Bank, Riverside Community Bank
                                   and Keokuk Bancshares;
                                   Director and President of
                                   Citizens Finance; Director and
                                   Chairman of ULTEA

John W. Cox, Jr.     2003          Director of Galena State Bank;
(Age 55)                           Attorney at Law, Partner of
                                   Cox & Ward, P.C.


                      CONTINUING DIRECTORS

                    Served as
                    Heartland
                    Financial      Position with Heartland
                    USA, Inc.      Financial USA, Inc. and
Name                Director        its Subsidiaries and
(Age)                 Since         Principal Occupation
------------------  ---------      ------------------------

CLASS II
(Term Expires 2004)


Mark C. Falb         1995          Vice Chairman of the Board
(Age 55)                           (2001-present); Chairman
                                   (2001-present) and Director
                                   (1984-present) of Dubuque Bank
                                   and Trust; Director of
                                   Citizens Finance; Chairman of
                                   the Board and Chief Executive
                                   Officer of Westmark
                                   Enterprises, Inc. and
                                   Kendall/Hunt Publishing
                                   Company

John K. Schmidt      2001          Executive Vice President and
(Age 43)                           Chief Financial Officer of
                                   Heartland; President and Chief
                                   Executive Officer (2000-
                                   present) and Senior Vice
                                   President and Chief Financial
                                   Officer (1992-2000) of Dubuque
                                   Bank and Trust; Director of
                                   Keokuk Bancshares, Inc.; Vice
                                   President of ULTEA and
                                   Treasurer of Citizens Finance

Robert Woodward      1987          Director of Dubuque Bank and
(Age 66)                           Trust and Citizens Finance;
                                   Chairman of the Board (1992-
                                   present) and Chief Executive
                                   Officer (1992-2002) of
                                   Woodward Communications, Inc.

CLASS III
(Term Expires 2005)

James F. Conlan      2000          Director of Dubuque Bank and
(Age 39)                           Trust (1999-present); Attorney
                                   at Law, Partner of Sidley &
                                   Austin

Thomas L. Flynn      2002          Director of Dubuque Bank and
(Age 47)                           Trust (2000-present),Citizens
                                   Finance (2002-present); Iowa
                                   State Senator (1994-2002);
                                   President, Chief Executive
                                   Officer and Chief Financial
                                   Officer of Flynn Ready-Mix
                                   Concrete

     All  of  our  directors  will  hold  office  for  the  terms
indicated, or until their respective successors are duly  elected
and  qualified.  There  are  no  arrangements  or  understandings
between Heartland and any other person pursuant to which  any  of
our  directors have been selected for their respective positions.
With  the  exception of Mr. Conlan, who is the brother-in-law  of
Mr. Fuller, no member of the board of directors is related to any
other member of the board of directors.

Board of Directors and Corporate Governance

     There are currently seven members of the board of directors,
four  of  whom are deemed to be "independent" as defined  by  The
Nasdaq  Stock  Market, Inc. The board of directors holds  regular
meetings  quarterly  and special meetings  as  necessary.  During
2002, the board of directors held four regular meetings and eight
special  meetings. All directors during their terms of office  in
2002 attended at least 75% of the total number of meetings of the
board  and  of  meetings held by all committees of the  board  on
which any such director served except that Mr. Woodward, who  was
on  medical  leave,  attended 50% of  all  meetings.  We  do  not
currently  have  a  standing nominating  committee.  Rather,  the
entire board participates in the process of selecting nominees to
fill vacancies on the board. The board of directors will consider
nominees   recommended   by  stockholders   provided   any   such
recommendation is made in writing and delivered to the  corporate
secretary as further provided in our bylaws.

Compensation Committee

    The compensation committee, currently consisting of directors
Falb,  Conlan,  Cox,  Flynn, and Woodward, meets  to  review  the
performance  and  establish the salary and other compensation  of
the  chief  executive  officer and each of  the  other  executive
officers  named in the summary compensation table. Mr.  Falb  has
served  as chairman of the compensation committee since April  of
2001.  Mr. Cox began serving on the committee in January of 2003.
Effective  with  the listing of our common stock on  Nasdaq,  Mr.
Conlan will no longer serve on the compensation committee  as  he
is  the brother-in-law of Mr. Fuller and we intend to maintain  a
compensation committee comprised of independent directors. During
2002, the compensation committee met four times.

Audit Committee

      Currently, the members of the audit committee are directors
Falb,  Conlan, Cox and Flynn. Mr. Falb has served as chairman  of
the audit committee since May of 2001. Effective with the listing
of our common stock on Nasdaq, Mr. Conlan will no longer serve on
the audit committee as he is the brother-in-law of Mr. Fuller and
we intend to maintain an audit committee comprised of independent
directors.  The  functions  performed  by  the  audit   committee
include, but are not limited to, the following:

       -  selecting and managing the relationship with  our
          independent auditors;

       -  reviewing the independence of the independent auditors;

       -  reviewing  actions  by management on recommendations  of
          the independent auditors and internal auditors;

       -  meeting  with management, the internal auditors and  the
          independent auditors to review the effectiveness of our
          system   of   internal  control  and   internal   audit
          procedures;

       -  reviewing  our earnings releases and reports filed  with
          the Securities and Exchange Commission; and

       -  reviewing  reports  of  bank  regulatory  agencies   and
          monitoring management's compliance with recommendations
          contained in those reports.

     To  promote  independence of the audit function,  the  audit
committee  consults separately and jointly with  the  independent
auditors,  the  internal  auditors  and  management.  The   audit
committee  has  adopted a written charter, which sets  forth  the
committee's  duties and responsibilities. A  copy  of  the  audit
committee charter is attached to this proxy statement as Appendix
A. The audit committee met three times in 2002.


Director Fees

     Each  of our directors is paid a fee of $500 for each  board
meeting  attended  and $350 for each committee meeting  attended,
except for Messrs. Fuller and Schmidt who, as executive officers,
do not receive any fees for their services as director.

         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
                         AND MANAGEMENT

     The following table sets forth certain information with
respect to the beneficial ownership of our common stock at March
24, 2003, by each person known by us to be the beneficial owner
of more than 5% of the outstanding common stock, by each director
or nominee, by each executive officer named in the summary
compensation table and by all directors and executive officers of
Heartland as a group. The address of each 5% stockholder is 1398
Central Avenue, Dubuque, Iowa 52001.


                              Amount and Nature
Name of Individual and          of Beneficial     Percent of
Number of Persons in Group      Ownership (1)        Class
--------------------------    ------------------  ----------

5% Stockholders and Directors

Dubuque Bank and Trust Company   2,093,893 (2)       21.1%
Lynn S. Fuller                     892,820 (3)        9.0%
Heartland Partnership, L.P.        556,000 (4)        5.6%

James F. Conlan                     48,210 (5)         *
John W. Cox, Jr.                    12,865 (6)         *
Mark C. Falb                       108,842 (7)        1.1%
Thomas L. Flynn                     14,000 (8)         *
Lynn B. Fuller                     412,434 (9)        4.2%
John K. Schmidt                    123,110 (10)       1.2%
Robert Woodward                    420,807 (11)       4.2%

Other Executive Officers

Kenneth J. Erickson                132,233 (12)       1.3%
Edward H. Everts                   107,529 (13)       1.1%
Douglas J. Horstmann               121,222 (14)       1.2%

All directors and
executive officers
as a group (11 persons)          1,596,753           16.1%

* Less than one percent

      (1)  The information contained in this column is based upon
information furnished to Heartland by the persons named above and
the  members  of  the designated group. Amounts reported  include
shares  held  directly  as  well as  shares  which  are  held  in
retirement  accounts and shares held by certain  members  of  the
named  individuals' families or held by trusts of which the named
individual is a trustee or substantial beneficiary, with  respect
to  which  shares the respective director may be deemed  to  have
sole or shared voting and/or investment power. Also included  are
shares obtainable through the exercise of options within 60  days
of  the  date of the information presented in this table  in  the
following  amounts:  Mr.  Lynn B. Fuller  -  19,000  shares;  Mr.
Schmidt  -  44,667  shares; Mr. Erickson  -  57,000  shares;  Mr.
Horstmann  -  52,666 shares; Mr. Everts - 57,000 shares  and  all
directors and executive officers as a group - 258,833 shares. The
nature of beneficial ownership for shares shown in this column is
sole  voting  and investment power, except as set  forth  in  the
footnotes  below.  Inclusion of shares shall  not  constitute  an
admission of beneficial ownership or voting and investment  power
over included shares.

     (2)    Includes 676,223 shares over which Dubuque  Bank  and
Trust,  Heartland's  lead bank subsidiary, has  sole  voting  and
investment power and 109,784 shares over which Dubuque  Bank  and
Trust has shared voting or investment power.

     (3)    Includes  shares  held by the Heartland  Partnership,
L.P., over which Mr. Fuller has sole voting and investment power,
as  well  as 38,034 shares held by a trust for which Mr. Fuller's
spouse  is a trustee and 77,848 shares held in a trust for  which
Mr. Fuller serves as co-trustee, over which Mr. Fuller has shared
voting and investment power.

     (4)   Mr. Lynn S. Fuller, a former director of Heartland and
a  stockholder of more than 5% of the outstanding shares, is  the
general  partner  of Heartland Partnership,  L.P.,  and  in  such
capacity  exercises sole voting and investment  power  over  such
shares.

     (5)    Includes  19,000 shares held by Mr. Conlan's  spouse,
over which Mr. Conlan has shared voting and investment power, and
14,000 shares held by the Heartland Partnership, L.P., over which
Mr.  Conlan  has no voting or investment power but in  which  Mr.
Conlan's spouse does have a beneficial interest.

     (6)   Includes 9,293 shares held by John W. Cox Jr. Inc., of
which Mr. Cox is a controlling shareholder.

     (7)    Includes 45,904 shares held by Mr. Falb's spouse,  as
trustee, over which Mr. Falb has no voting or investment power.

     (8)   Includes 1,500 shares held by Mr. Flynn's spouse in an
individual retirement account, over which Mr. Flynn has no voting
or investment power.

     (9)    Includes  an aggregate of 4,836 shares  held  by  Mr.
Fuller's  spouse and minor children and 77,848 shares held  in  a
trust  for which Mr. Fuller serves as co-trustee, over which  Mr.
Fuller  has  shared voting and investment power. Includes  14,000
shares  held by the Heartland Partnership, L.P., over  which  Mr.
Fuller  has no voting or investment power but in which Mr. Fuller
does have a beneficial interest.

    (10)  Includes an aggregate of 14,974 shares  held  by  Mr.
Schmidt's spouse and minor children and 1,033 shares held by  Mr.
Schmidt  jointly  with  his spouse, over which  Mr.  Schmidt  has
shared voting and investment power.

    (11)  Includes an aggregate of 210,000 shares held by various
trusts  of  which Mr. Woodward is a trustee and  over  which  Mr.
Woodward  has  shared voting and investment power.  Mr.  Woodward
also  has shared voting and investment power over 120,200  shares
held by Woodward Communications, Inc., of which Mr. Woodward is a
director on its board.

    (12)  Includes 6,333 shares held by Mr. Erickson jointly with
his  spouse,  over  which  Mr. Erickson  has  shared  voting  and
investment power.

    (13)  Includes 209 shares held by Mr. Evert's adult children,
over which Mr. Everts has no voting and investment power, and 200
shares  held  by  Mr. Everts's spouse under a 401(k)  plan,  over
which Mr. Everts has no voting and investment power.

    (14)  Includes 18,000 shares held by Mr. Horstmann's spouse,
over which Mr. Horstmann has shared voting and investment power.


     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Securities Exchange Act of 1934 requires
that  our directors, executive officers and 10% stockholders file
reports of ownership and changes in ownership with the Securities
and  Exchange  Commission.  Such persons  are  also  required  to
furnish  us  with  copies of all Section 16(a) forms  they  file.
Based solely upon our review of such forms, we are not aware that
any  of  our  directors, executive officers or  10%  stockholders
failed  to  comply with the filing requirements of Section  16(a)
during 2002, except for the following:

     - Mr.  Flynn  failed to include shares held in an individual
       retirement  account when filing his Form 3 in  January  of
       2002;

     - Mr.  Conlan  failed  to timely file  a  Form  4  upon  the
       acquisition of shares in February of 2002; and

     - Mr.  Horstmann  failed to timely file a Form  4  upon  the
       acquisition  of shares in his 401(k) plan  in  January  of
       2002.


                     EXECUTIVE COMPENSATION

     The  following  table sets forth information concerning  the
compensation paid or granted to our chief executive  officer  and
to  each  of  the  other  four most highly compensated  executive
officers  of  Heartland or our subsidiaries for the  fiscal  year
ended December 31, 2002:


                   SUMMARY COMPENSATION TABLE

                                           Annual Compensation
                                           -------------------
(a)                             (b)          (c)          (d)
                              Fiscal
                               Year
                              Ended
Name and Principal           December
Position                        31        Salary(1)     Bonus(2)
-------------------------   ----------    ---------     --------


Lynn B. Fuller                  2002      $235,000      $160,254
President and Chief             2001       215,000       116,977
Executive Officer of            2000       200,000       103,231
Heartland

John K. Schmidt                 2002      $175,000      $ 78,690
Executive Vice President        2001       150,000        66,311
and Chief Financial Officer     2000       135,000        64,143
of Heartland

Kenneth J. Erickson             2002      $140,000      $ 53,086
Executive Vice President        2001       130,000        42,119
of Heartland                    2000       118,000        33,304

Douglas J. Horstmann            2002      $119,000      $ 44,401
Senior Vice President of        2001       116,000        32,147
Heartland                       2000       108,000        26,072

Edward H. Everts                2002      $110,000      $ 38,655
Senior Vice President of        2001       100,000        32,674
Heartland                       2000        97,000        22,682

     Long-term
     Compensation
                                       Awards
                               ---------------------
(a)                    (b)         (f)        (g)       (h)
                      Fiscal
                       Year               Securities
                      Ended    Restricted Underlying All Other
Name and Principal   December    Stock     Options/  Compensa-
Position                31       Awards       SARs    tion(3)
------------------  ---------- ---------- ---------- ----------

Lynn B. Fuller         2002     $  ---         5,500   $27,700
President and Chief    2001        ---        10,000    23,236
Executive Officer of   2000        ---         9,000    22,671
Heartland

John K. Schmidt        2002     $  ---         2,500   $27,085
Executive Vice         2001        ---         6,000    23,974
President and          2000        ---         6,000    20,719
Chief Financial
Officer of Heartland


Kenneth J. Erickson    2002     $  ---         1,500   $22,919
Executive Vice         2001        ---         2,000    20,696
President of           2000        ---         3,000    19,290
Heartland

Douglas J. Horstmann   2002     $  ---         1,000   $19,059
Senior Vice President  2001        ---         2,000    18,014
of Heartland           2000        ---         2,000    17,054

Edward H. Everts       2002     $  ---         1,500   $17,983
Senior Vice President  2001        ---         2,000    15,528
of Heartland           2000        ---         3,000    15,326


     (1)  Includes amounts deferred under our retirement plan.

     (2)  The amounts shown  represent amounts received under our
management incentive compensation plan.

     (3)   The  amounts shown  represent amounts  contributed  on
behalf  of the respective officer to our retirement plan and  the
allocable  portion of the premium paid for life  insurance  under
our  executive death benefit program. For Mr. Fuller, the amounts
shown  include an automobile allowance of $2,131 for 2002, $1,493
for  2001 and $1,611 for 2000. For Mr. Schmidt, the amounts shown
include  an  automobile allowance of $2,014 for 2002, $2,573  for
2001  and  $2,280 for 2000. For 2002, 2001 and 2000,  the  amount
contributed  for  each  officer under  our  retirement  plan  was
$24,886, $21,284 and $20,500 for Mr. Fuller, $24,886, $21,284 and
$20,581  for  Mr. Schmidt, $22,661, $20,508 and $19,068  for  Mr.
Erickson,  $18,807,  $17,849 and $16,864 for  Mr.  Horstmann  and
$17,753, $15,360 and $15,128 for Mr. Everts.

Stock Option Information

    The following table sets forth certain information concerning
the  number and value of stock options granted in the last fiscal
year to the individuals named in the summary compensation table:

                OPTION GRANTS IN LAST FISCAL YEAR

                        Individual Grants

(a)                           (b)          (c)           (d)
                                       % of Total
                                     Options Granted
                                       to Employees   Exercise or
                            Options     in Fiscal      Base Price
Name                       Granted(1)      Year        ($/Share)
-----------------------   ------------ -----------    -----------

Lynn B. Fuller                 5,500      11.40%        $13.20
John K. Schmidt                2,500       5.18%         13.20
Kenneth J. Erickson            1,500       3.11%         13.20
Douglas J. Horstmann           1,000       2.07%         13.20
Edward H. Everts               1,500       3.11%         13.20


(a)                              (e)                    (f)
                                                    Grant Date
                              Expiration              Present
Name                             Date               Value(2)(3)
----------------------        ----------           -------------

Lynn B. Fuller                 01/15/12              $ 14,135
John K. Schmidt                01/15/12                 6,425
Kenneth J. Erickson            01/15/12                 3,855
Douglas J. Horstmann           01/15/12                 2,570
Edward H. Everts               01/15/12                 3,855

    (1)   Options become exercisable in three equal portions  on
the  day after the third, fourth and fifth anniversaries  of  the
January 15, 2002, date of grant.

    (2)   The Black-Scholes valuation model was used to determine
the  grant date present values.  Significant assumptions include:
risk-free  interest rate, 4.88%; expected option life, 10  years;
expected volatility, 15.35%; expected dividends, 3.03%.

    (3)    The ultimate value of the options will depend on  the
future market price of our common stock, which cannot be forecast
with  reasonable accuracy. The actual value, if any, an executive
may  realize  upon the exercise of an option will depend  on  the
excess  of the market value of our common stock, on the date  the
option is exercised, over the exercise price of the option.

     The  following  table sets forth information concerning  the
stock  options at December 31, 2002, held by the named  executive
officers.

 AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                        OPTION/SAR VALUES

(a)                   (b)         (c)               (d)
                                            Number of Securities
                     Shares                Underlying Unexercised
                   Acquired On   Value     Options/SARs at FY-End
Name               Exercise(1)  Realized  Exercisable Unexercisable
------------------ -----------  -------- ------------ -------------

Lynn B. Fuller        96,000    $321,600    24,000       48,500
John K. Schmidt       32,000    $144,640    48,000       30,500
Kenneth J. Erickson   16,000    $ 72,320    62,667       19,833
Douglas J. Horstmann  22,000      99,440    54,667       14,333
Edward H. Everts      16,000      63,040    62,667       19,833


(a)                                     (e)
                                 Value of Unexercised
                                     In-the-Money
                                 Options/SARs at FY-End
Name                          Exercisable    Unexercisable
--------------------          -----------    -------------
Lynn B. Fuller                 $ 40,000        $ 84,775
John K. Schmidt                 248,748          48,958
Kenneth J. Erickson             396,748          27,908
Douglas J. Horstmann            341,248          25,803
Edward H. Everts                396,478          27,908

     (1)    In February of 2003, each named executive acquired  a
portion of the shares underlying exercisable options. Mr.  Fuller
acquired  24,000 shares, Mr. Schmidt acquired 16,000 shares,  Mr.
Erickson  acquired 16,000 shares, Mr. Horstmann  acquired  10,000
shares and Mr. Everts acquired 16,000 shares.

Change of Control Agreements

     We  have entered into a separate change of control agreement
with  each of the named executive officers and certain  other  of
our  officers.  These agreements provide that  if  employment  is
terminated  six months prior to a change in control of  Heartland
(as defined in the agreements) or within one year thereafter, the
terminated officer is to be paid severance compensation equal  to
a  multiple  of such officer's total compensation (as defined  in
the  agreements) at the time of termination. The multiple  varies
for   each  officer,  up  to  a  maximum  of  four  times   total
compensation.  Additionally,  the  agreements  provide  for   the
continuation of medical and dental benefits for up to  two  years
after  such  termination and the payment  of  expenses  for  out-
placement  counseling for a period of one year, up to  a  maximum
amount  equal  to  twenty-five  percent  of  total  compensation.
Messrs.  Fuller,  Schmidt and Erickson are  prohibited  by  their
respective  agreements from competing with us or our subsidiaries
within  a  designated geographic area for a period of  two  years
following the termination of employment.

Compensation Committee Report on Executive Compensation

      The incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  shall  not be deemed to include the  following  report
unless  such report is specifically stated to be incorporated  by
reference into such document.

     The  compensation  committee  administers  our  compensation
program.   In   determining  appropriate  levels   of   executive
compensation,  the  committee  has at  its  disposal  independent
reference  information regarding compensation ranges  and  levels
for  executive positions in comparable companies. In  determining
compensation   to   be  paid  to  executive   officers,   primary
consideration  is  given  to  quality long-term  earnings  growth
accomplished by achieving both financial and non-financial  goals
such  as  return  on  equity, earnings per share  and  asset  and
deposit growth. The primary objectives of this philosophy are to:

       - encourage   a  consistent  and  competitive  return   to
         stockholders;

       - reward bank and individual performances;

       - provide  financial  rewards  for  performance  of  those
         having a significant impact on corporate profitability;
         and

       - provide  competitive compensation in  order  to  attract
         and retain key personnel.

     There  are  three major components of our executive  officer
compensation:  base salary, annual incentive awards and long-term
incentive  awards.  The  process utilized  by  the  committee  in
determining  executive officer compensation  levels  for  all  of
these   components  is  based  upon  the  committee's  subjective
judgment and takes into account both qualitative and quantitative
factors.  No  specific weights are assigned to such factors  with
respect   to  any  compensation  component.  Among  the   factors
considered  by  the  committee are  the  recommendations  of  the
president  with  respect to the compensation  of  our  other  key
executive  officers.  However,  the  committee  makes  the  final
compensation decisions concerning such officers.

     The  Heartland Financial USA, Inc. 2003 Stock  Option  Plan,
adopted by our board on March 19, 2003, will, if approved by  our
stockholders,  replace our 1993 stock option plan, which  expires
on  May  15,  2003. The proposed stock option plan is more  fully
described beginning on page 17. The granting of stock options  is
intended  to  promote  equity  ownership  in  Heartland  by   our
directors  and selected officers and employees to increase  their
proprietary interest in the success of Heartland and to encourage
them to remain in the employ of Heartland or our subsidiaries. We
have  also purchased split-dollar life insurance policies on each
of our executive officers.

    The compensation of Mr. Fuller, the chief executive officer,
during 2002 was based upon a number of factors, including:

       - our compensation program;

       - the individual's performance, substantial experience,
         expertise and length of service with our organization;

       - progress toward our performance objectives, as discussed
         above; and

       - compensation of officers with similar duties and
         responsibilities at comparable organizations.

                          Respectfully,
 Mark C. Falb, James F. Conlan, Thomas L. Flynn, Robert Woodward


Compensation  Committee Interlocks and Insider  Participation  in
Compensation Decisions

            During  the  last  completed  fiscal  year,  at   the
invitation of the compensation committee, in addition to each  of
the  members  of the committee, Messrs. Fuller and  Schmidt  also
participated  in  committee  deliberations  concerning  executive
compensation.  However, neither participated in  any  discussions
regarding  their  own  compensation  and  Mr.  Schmidt  did   not
participate  in discussions regarding Mr. Fuller's  compensation.
Mr.  Fuller serves as chairman of the board, president and  chief
executive officer of Heartland. Mr. Schmidt is the executive vice
president  and chief financial officer of Heartland and president
and chief executive officer of Dubuque Bank and Trust. All of the
regular  members  of  the committee also serve  as  directors  of
Dubuque  Bank  and  Trust, except for Mr. Cox  who  serves  as  a
director of Galena State Bank and Trust.


Stockholder Return Performance Presentation

     The  incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland   shall  not  be  deemed  to  include   the   following
performance graph and related information unless such  graph  and
related information is specifically stated to be incorporated  by
reference into such document.

      The  following  graph  shows  a  five-year  comparison   of
cumulative total returns for Heartland Financial USA,  Inc.,  the
Nasdaq  Stock  Market (U.S.) and an index of Nasdaq Bank  Stocks.
Figures  for  our common stock represent inter-dealer quotations,
without  retail  markups, markdowns or  commissions  and  do  not
necessarily represent actual transactions. The graph was prepared
at our request by Research Data Group, Inc.


        COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
           ASSUMES $100 INVESTED ON DECEMBER 31, 1997

         [GRAPH DEPICTING VALUES ON THE FOLLOWING TABLE]

*Total return assumes reinvestment of dividends

               Cumulative Total Return Performance

                                         December 31,
                              ----------------------------------
                              1997  1998  1999  2000  2001  2002

Heartland Financial USA, Inc.  100   145   143   113   114   159

Nasdaq Stock Market (U.S.)     100   141   261   157   125    86

Nasdaq Bank                    100    99    96   109   118   121


                  TRANSACTIONS WITH MANAGEMENT

    Directors and officers of Heartland and our subsidiaries, and
their associates, were customers of and had transactions with  us
and  one  or  more  of our subsidiaries during  2002.  Additional
transactions  may be expected to take place in  the  future.  All
outstanding   loans,   commitments  to  loan,   transactions   in
repurchase  agreements and certificates of deposit and depository
relationships,  in the opinion of management, were  made  in  the
ordinary  course  of business, on substantially the  same  terms,
including  interest rates and collateral, as those prevailing  at
the  time for comparable transactions with other persons and  did
not  involve  more  than  the normal risk  of  collectibility  or
present other unfavorable features.

 ADOPTION OF THE HEARTLAND FINANCIAL USA, INC. 2003 STOCK OPTION
                              PLAN

    On March 19, 2003, our board of directors unanimously adopted
resolutions  approving  the Heartland Financial  USA,  Inc.  2003
Stock  Option Plan, subject to stockholder approval,  to  promote
equity  ownership  of  Heartland by our  directors  and  selected
officers and employees, to increase their proprietary interest in
our  success  and to encourage them to remain in our  employ.   A
summary  of  the  plan  is  set forth  below.   This  summary  is
qualified  in its entirety by reference to the plan,  a  copy  of
which  is  attached  as Appendix B to this proxy  statement.   If
approved by stockholders, the plan will replace our current stock
option  plan which was adopted in 1993 and will terminate on  May
15, 2003.

Administration

      The  stock  option  plan  is  to  be  administered  by  the
compensation  committee which will be comprised of at  least  two
non-employee  directors appointed by our board of directors.  The
committee  will  have  the  authority to  select  the  directors,
officers  and  employees  to  whom  awards  may  be  granted,  to
determine the terms of each award, to interpret the provisions of
the  plan  and to make all other determinations that it may  deem
necessary or advisable for the administration of the plan.

     The  stock  option plan provides for the grant of "incentive
stock  options," as defined under Section 422(b) of the  Internal
Revenue  Code of 1986, as amended, options that do not so qualify
("nonstatutory options"), restricted stock and stock appreciation
rights, as determined in each individual case by the compensation
committee. Our board of directors has reserved 600,000 shares  of
common  stock  for issuance under the plan. In  general,  if  any
award  (including  an  award granted to a non-employee  director)
granted  under the plan expires, terminates, is forfeited  or  is
cancelled for any reason, the shares of common stock allocable to
that  award  may again be made subject to an award granted  under
the plan.

Awards

     Directors,  officers  and employees  of  Heartland  and  our
subsidiaries  are  eligible to receive  grants  under  the  stock
option  plan.  Options  may  be  granted  subject  to  a  vesting
requirement and will become fully vested upon a merger or  change
of  control  of Heartland. The exercise price of incentive  stock
options  granted under the stock option plan must at least  equal
the  fair market value of the common stock subject to the  option
(determined  as provided in the plan) on the date the  option  is
granted.  The  exercise price of nonstatutory options  and  stock
appreciation rights will be determined by the committee.

     An  incentive  stock option granted under  the  plan  to  an
employee owning more than 10% of the total combined voting  power
of  all  classes of capital stock of Heartland is subject to  the
further restriction that such option must have an exercise  price
of at least 110% of the fair market value of the shares of common
stock issuable upon exercise of the option (determined as of  the
date the option is granted) and may not have an exercise term  of
more than five years. Incentive stock options are also subject to
the  further  restriction that the aggregate  fair  market  value
(determined as of the date of grant) of common stock as to  which
any  such incentive stock option first becomes exercisable in any
calendar  year,  is  limited to $100,000. To the  extent  options
covering  more than $100,000 worth of common stock  first  become
exercisable  in  any  one  calendar  year,  the  excess  will  be
nonstatutory options. For purposes of determining which, if  any,
options  have  been  granted in excess  of  the  $100,000  limit,
options  will  be considered to become exercisable in  the  order
granted.

     Each  director, officer and employee eligible to participate
in  the  plan  will be notified by the committee. To  receive  an
award  under  the stock option plan, an award agreement  must  be
executed  which  specifies the type of award to be  granted,  the
number  of  shares of common stock (if any) to  which  the  award
relates,  the  terms  and conditions of the award  and  the  date
granted.  In the case of an award of options, the award agreement
will  also specify the price at which the shares of common  stock
subject to the option may be purchased, the date(s) on which  the
option becomes exercisable and whether the option is an incentive
stock option or a nonstatutory option.

     The  full  exercise  price for all shares  of  common  stock
purchased upon the exercise of options granted under the plan may
be  paid  by cash, award surrender or common stock owned  at  the
time  of  exercise,  as  directed by the compensation  committee.
Incentive stock options granted to employees under the  plan  may
remain outstanding and exercisable for ten years from the date of
grant  or  until the expiration of three months (or  such  lesser
period as the compensation committee may determine) from the date
on  which  the  person  to whom they were granted  ceases  to  be
employed  by Heartland or a subsidiary. Nonstatutory options  and
stock   appreciation  rights  granted  under  the   plan   remain
outstanding  and exercisable for such period as the  compensation
committee may determine.

Income Tax

     Incentive stock options granted under the plan have  certain
advantageous tax attributes to the recipient under the income tax
laws.  No  taxable income is recognized by the option holder  for
income  tax purposes at the time of the grant or exercise  of  an
incentive stock option, although neither is there any income  tax
deduction available to Heartland as a result of such a  grant  or
exercise. Any gain or loss recognized by an option holder on  the
later disposition of shares of common stock acquired pursuant  to
the  exercise  of  an incentive stock option  generally  will  be
treated  as  capital  gain or loss if such disposition  does  not
occur prior to one year after the date of exercise of the option,
or two years after the date the option was granted.

     As  in  the  case of incentive stock options, the  grant  of
nonstatutory   stock   options,   restricted   stock   or   stock
appreciation rights will not result in taxable income for  income
tax  purposes to the recipient of the awards, nor will  Heartland
be  entitled  to  an income tax deduction. Upon the  exercise  of
nonstatutory stock options or stock appreciation rights,  or  the
lapse of restrictions on restricted stock, the award holder  will
generally recognize ordinary income for income tax purposes equal
to  the difference between the exercise price and the fair market
value  of  the shares of common stock acquired or deemed acquired
on  the  date of exercise, and Heartland will be entitled  to  an
income  tax  deduction  in  the amount  of  the  ordinary  income
recognized  by the option holder. In general, any  gain  or  loss
realized  by  the option holder on the subsequent disposition  of
such shares will be a capital gain or loss.

Amendment and Termination

     The  stock option plan expires ten years after its adoption,
unless sooner terminated by our board of directors. Our board  of
directors  has authority to amend the plan in such manner  as  it
deems  advisable,  except  that our board  of  directors  is  not
permitted without our stockholders' approval to amend the plan in
a  manner that would materially increase the number of shares  of
common  stock that may be granted as incentive stock  options  or
change  the  class of persons eligible to recent incentive  stock
options.  The  plan  provides  for  appropriate  adjustment,   as
determined by the compensation committee, in the number and  kind
of  shares  subject to unexercised options, in the event  of  any
change in the outstanding shares of common stock by reason  of  a
stock  split, stock dividend, combination or reclassification  of
shares, recapitalization, merger or similar event.

Stockholder Vote Necessary For Approval of the Stock Option Plan

     The  affirmative vote of the holders of a  majority  of  the
shares  of  common stock present in person or  by  proxy  at  the
annual meeting is required to approve the stock option plan.  Our
board  of  directors  recommends a vote FOR  the  proposed  stock
option plan.

Aggregated Equity Plan Information

     The  table below sets forth the following information as  of
December  31,  2002  for  (i) all compensation  plans  previously
approved by our stockholders and (ii) all compensation plans  not
previously approved by our stockholders:

     (a)  the number of securities to be issued upon the exercise
          of outstanding options, warrants and rights;

     (b)  the weighted-average exercise price of such outstanding
          options, warrants and rights; and

     (c)  other than securities to be issued upon the exercise of
          such  outstanding  options, warrants  and  rights,  the
          number  of  securities remaining available  for  future
          issuance under the plans.

                EQUITY COMPENSATION PLAN INFORMATION

                 Number of                             Number of
                securities to                          securities
                be issued upon   Weighted-Average      remaining
                 exercise of     exercise price of     available
                outstanding        of outstanding      for future
Plan Category     options             options           issuance
-------------   --------------   -----------------     ----------

Equity
compensation
plans approved
by security
holders             612,000           $13.30           357,234(1)

Equity
compensation
plans not
approved by
security
holders                -                 -                 -

Total               612,000           $13.30           357,234(1)


     (1)    Includes  59,369 shares available for use  under  the
Heartland Financial USA, Inc. 1993 Stock Option Plan and  297,865
shares available for use under the Heartland Financial USA,  Inc.
Employee Stock Purchase Plan.


                     AUDIT COMMITTEE REPORT

     The  incorporation by reference of this proxy statement into
any document filed with the Securities and Exchange Commission by
Heartland  shall  not be deemed to include the  following  report
unless  such report is specifically stated to be incorporated  by
reference into such document.

     The  audit committee assists the board in carrying  out  its
oversight  responsibilities for our financial reporting  process,
audit  process  and internal controls. The audit  committee  also
reviews  the audited financial statements and recommends  to  the
board that they be included in our annual report on Form 10-K.

     The  audit committee has reviewed and discussed our  audited
financial statements for the fiscal year ended December 31, 2002,
with  our management and KPMG LLP, our independent auditors.  The
committee  has also discussed with KPMG LLP the matters  required
to  be  discussed  by  SAS  61 (Codification  for  Statements  on
Auditing Standards) as well as having received and discussed  the
written  disclosures  and the letter from KPMG  LLP  required  by
Independence   Standards  Board  Statement  No.  1  (Independence
Discussions  with  Audit Committees). Based  on  the  review  and
discussions  with  management and KPMG  LLP,  the  committee  has
recommended to the board that the audited financial statements be
included  in  our annual report on Form 10-K for the fiscal  year
ended  December  31,  2002, for filing with  the  Securities  and
Exchange Commission.

                          Respectfully,
Mark C. Falb, James F. Conlan, John W. Cox, Jr., Thomas L. Flynn



             RELATIONSHIP WITH INDEPENDENT AUDITORS

    We have appointed KPMG LLP to be our independent auditors for
the  fiscal  year  ending December 31, 2003,  and  our  board  of
directors   recommends   that   the   stockholders   ratify   the
appointment.  KPMG LLP has been our auditor since  June  1994.  A
representative of KPMG LLP is expected to attend the meeting  and
will be available to respond to appropriate questions and to make
a  statement  if  he  or she so desires. If  the  appointment  of
independent  auditors  is  not  ratified,  the  matter   of   the
appointment  will  be considered by the audit  committee  of  the
board  of  directors. The board of directors recommends that  you
vote your shares FOR ratification of this appointment.

Audit Fees

     Our  independent  auditor during  2002  was  KPMG  LLP.  The
aggregate fees and expenses paid or accrued for payment  to  KPMG
LLP  in  connection  with  the  audit  of  our  annual  financial
statements  as of and for the year ended December 31,  2002,  and
for the required review of our financial information included  in
our Form 10-Q filings for the year 2002 was $95,400.

Financial Information Systems Design and Implementation Fees

     There  were  no fees incurred for the performance  of  these
services by KPMG LLP during 2002.

Audit Related Services Fees

     The  aggregate fees and expenses paid or accrued for payment
to KPMG LLP for audit related services rendered to us during 2002
was  $22,000. These fees were primarily related to the audits  of
our  employee benefit and retirement plans and our employee stock
purchase plan.

All Other Fees

     The  aggregate fees and expenses paid or accrued for payment
to KPMG LLP for all other services rendered to us during 2002 was
$21,119.

     The audit committee, after consideration of the matter, does
not  believe  the  rendering of these services  by  KPMG  LLP  is
incompatible  with maintaining its independence as our  principal
auditor.

          STOCKHOLDER PROPOSALS FOR 2004 ANNUAL MEETING

     Any  proposals of stockholders intended for presentation  at
the 2004 annual meeting of stockholders must be received by us on
or  before December 10, 2003, and must otherwise comply with  our
bylaws, if such proposal is to be included in the proxy statement
pertaining to the 2004 annual meeting.

                   FAILURE TO INDICATE CHOICE

     If  any stockholder fails to indicate a choice in items (1),
(2)  or  (3)  on  the proxy card, the shares of such  stockholder
shall be voted FOR in each instance.

                                   By order of the Board of
                                   Directors

                                   /s/ Lynn B. Fuller
                                   ------------------------
                                   Lynn B. Fuller
                                   Chairman of the Board
Dubuque, Iowa
April 9, 2003

               ALL STOCKHOLDERS ARE URGED TO SIGN
                 AND MAIL THEIR PROXIES PROMPTLY



                            EXHIBIT A

                  HEARTLAND FINANCIAL USA, INC.
                 CHARTER OF THE AUDIT COMMITTEE
                    OF THE BOARD OF DIRECTORS


I.  Audit Committee Purpose

The  Audit  Committee is appointed by the Board of  Directors  to
assist  the  Board  in fulfilling its oversight responsibilities.
The Audit Committee's primary duties and responsibilities are to:

-    Monitor  the integrity of the Company's financial  reporting
     process  and systems of internal controls regarding finance,
     accounting, and legal compliance;
-    Monitor  the  independence and performance of the  Company's
     independent auditors and internal auditing department;
-    Provide  an  avenue of communication among  the  independent
     auditors, management, the internal audit function,  and  the
     Board of Directors;
-    Encourage adherence to, and continuous improvement  of,  the
     Company's policies, procedures, and practices at all levels;
-    Review areas of potential significant financial risk to  the
     Company; and
-    Monitor compliance with legal and regulatory requirements.

The   Audit   Committee  has  the  authority   to   conduct   any
investigation appropriate to fulfilling its responsibilities, and
it has direct access to the independent auditors and the internal
audit function, as well as anyone in the organization.  The Audit
Committee  has  the ability to retain, at the Company's  expense,
special  legal, accounting, or other consultants  or  experts  it
deems necessary in the performance of its duties.


II. Audit Committee Composition and Meetings

The Audit Committee shall be comprised of three and not more than
six  directors as determined by the Board, each of whom shall  in
the  judgment  of the Board meet the independence,  literacy  and
expertise  requirements of the NASD, the  Sarbanes-Oxley  Act  of
2002  (the  "Act"),  the  Security and Exchange  Commission  (the
"SEC")  and  other such regulatory agencies to which the  Company
may be subject. One member shall be designated in the judgment of
the Committee as the "financial expert" of the Committee, as such
term  is defined by the rules and regulations promulgated by  the
SEC pursuant to the Act.

Audit  Committee  members  shall be appointed  by  the  Board  on
recommendation of the Nominating Committee. If an Audit Committee
Chair  is not designated or present, the members of the Committee
may   designate  a  Chair  by  majority  vote  of  the  Committee
membership.

The  Committee shall meet at least three times annually, or  more
frequently as circumstances dictate, and make regular reports  to
the Board.

III. Audit Committee Responsibilities and Duties

The Audit Committee shall:

1.   Review  and reassess the adequacy of this Charter  at  least
     annually,  and recommend any proposed changes to  the  Board
     for approval.

2.   Review  the  Company's  annual audited financial  statements
     prior to filing or distribution. Discuss with management and
     independent auditors significant issues regarding accounting
     principles, practices and judgments.

3.   Be  available  (or  designate  the  Chairman  of  the  Audit
     Committee to be available) at the request of the independent
     auditors,  management or the Board to discuss the  Company's
     quarterly  financial results or other items required  to  be
     communicated by the independent auditors under SAS No. 61 or
     SAS No. 90 either prior to the release of earnings or before
     filing  as  considered  appropriate  in  the  circumstances.
     Include  a  discussion  of any significant  changes  to  the
     Company's  accounting. The Chair of the Audit Committee  may
     represent  the entire Audit Committee for purposes  of  this
     review.

4.   In  consultation  with management, the independent  auditors
     and  the internal audit function, consider the integrity  of
     the  Company's  financial reporting processes and  controls.
     Participate in regularly scheduled meetings with management,
     the internal audit function and the independent auditors  to
     discuss  any  significant  risk  exposures  and  the   steps
     management  has  taken to monitor, control and  report  such
     exposures.  Review  significant  findings  reported  by  the
     independent  auditors  and  the  internal  audit   function,
     together with management responses.

5.   The  independent auditors are ultimately accountable to  the
     Audit  Committee  and  the  Board of  Directors.  The  Audit
     Committee  shall review the independence and performance  of
     the  auditors  and annually approve the appointment  of  the
     independent  auditors or approve any discharge  of  auditors
     when circumstances warrant.

6.   Receive and review the annual engagement letter, and approve
     the   fees  and  other  compensation  to  be  paid  to   the
     independent auditors.

7.   On  an  annual basis, the Committee should receive from  the
     independent  auditors  the letter required  by  Independence
     Standards   Board   Statement  No.  1   (and   any   related
     amendments),  and discuss with the independent auditors  all
     significant  relationships they have with the  Company  that
     could impair the auditors' independence.

8.   Review the independent auditors' audit plan - discuss scope,
     staffing, locations, reliance upon management, and  internal
     audit  function  and general audit approach,  prior  to  the
     audit, and approve all audit services to be provided by  the
     independent  auditor thereunder.  Additionally,  review  and
     approve all other proposed audit services to be provided  by
     the independent auditor, including all matters other than of
     a  de  minimus nature as defined in the Act.  The  Committee
     shall  require pre-approval by the Committee or  a  designee
     thereof  of  all  allowed non-audit related services  to  be
     provided by the independent auditors.

9.   Discuss with the independent auditor the matters required to
     be  discussed by Statement on Auditing Standards No. 61  and
     90  relating to the conduct of the audit. Such review should
     also include:

       (a)  Any  problems  or  difficulties  encountered  in  the
            course  of the audit work, including any restrictions
            on  the  scope  of activities or access  to  required
            information;
       (b)  Any  management  letter provided by the  auditor  and
            the Company's response to that letter;
       (c)  Any  changes  required in the planned  scope  of  the
            internal audit;
       (d)  The internal audit vendor responsibilities;
       (e)  Selection  of  new or changes to accounting  policies
            or   a   change   in  the  application  of   existing
            accounting policies;
       (f)  Significant  estimates, judgments  and  uncertainties
            in  management's preparation of financial statements;
            and
       (g)  Unusual transactions.

       Additionally attempt to resolve all disagreements  between
       the   Company's   independent  auditors   and   management
       regarding financial reporting.

10.  Consider  the  independent  auditor's  judgment  about   the
     quality  and  appropriateness of  the  Company's  accounting
     principles as applied in its financial reporting.

11.  Review the Annual Internal Audit Plan of the internal  audit
     function, and its performance under said plan, including the
     fees  to  be  paid.  The internal audit  function  shall  be
     responsible  to  senior  management,  but  have   a   direct
     reporting  responsibility to the Board of Directors  through
     the  Committee. Changes in the internal audit function shall
     be subject to Committee approval.

12.  Review  the appointment, performance and replacement of  the
     internal  audit function (firm). Discuss with  the  internal
     audit function all significant relationships they have  with
     the   Company   that  would  impair  their  objectivity   in
     accordance  with  Statement on Auditing  Standards  No.  60.
     Retain or replace the vendor performing the function.

13.  Review  significant reports prepared by the  internal  audit
     function  together with management's response and  follow-up
     to these reports.

14.  On  at  least  an  annual  basis obtain  from  the  external
     auditors all copies of attorney letters discussing any legal
     matters  that  could  have  a  significant  impact  on   the
     Company's  financial  statements, the  Company's  compliance
     with  applicable laws and regulations and inquiries received
     from regulators or governmental agencies. Review all reports
     concerning any significant fraud or regulatory noncompliance
     that  occurs  at  the  Company. This review  should  include
     consideration  of  the  internal  controls  that  should  be
     strengthened  to reduce the risk of a similar event  in  the
     future.

15.  Assure preparation of the report to shareholders as required
     by the Securities and Exchange Commission. The report should
     be included in the Company's annual proxy statement.

16.  Advise the Board with respect to the Company's policies  and
     procedures  regarding compliance with  applicable  laws  and
     regulations  and  with  the Company's  Code  of  Conduct  as
     reported  to Committee by regulatory agencies, external  and
     internal auditors and legal counsel.

17.  Meet  as  needed  with  the  chief  financial  officer,  the
     internal  audit  function  and the  independent  auditor  in
     executive sessions.

18.  Perform  any other activities consistent with this  Charter,
     the  Company's by-laws, and governing law, as the  Committee
     or the Board deems necessary or appropriate.

19.  Maintain minutes of meetings and periodically report to  the
     Board  of  Directors on significant results of the foregoing
     activities.

20.  Review   and   approve   all  related   party   transactions
     disclosable pursuant to Item 404(a) of the Regulation S-K.

21.  Annually designate and disclose a member of the Committee as
     the "financial expert" for the Committee.

22.  Assure  procedures  are  developed  and  in  place  for  the
     receipt,  retention and treatment of complaints received  by
     the   Company  regarding  accounting,  internal   accounting
     controls,   or   auditing  matters,  and  the  confidential,
     anonymous submission by employees of the Company of concerns
     regarding  questionable  accounting  or  auditing   matters,
     conduct  investigations, to address disagreements,  if  any,
     between management and the independent auditor or to address
     compliance with laws and regulations and the Company's  Code
     of Conduct.

     The  Audit Committee has the responsibilities and powers set
forth in this Charter.  The Committee's responsibility is one  of
oversight.  The responsibility for the completeness and  accuracy
of  the financial statements rests with the Company's management.
It  is the responsibility of the Company's auditors to perform an
audit  of  the Company's financial statements and to  express  an
opinion  on  such  financial  statements.   In  fulfilling  their
responsibilities hereunder, each member of the Committee may rely
on  (i)  the integrity of those persons and organizations  within
and   outside   the  Company  from  which  he  or  she   receives
information,  (ii)  the  accuracy  of  the  financial  and  other
information  provided  to  the  Committee  by  such  persons   or
organizations  absent  actual knowledge to  the  contrary  (which
shall   be   promptly   reported  to   the   Board)   and   (iii)
representations  made  by  the Company's  management  as  to  any
information  technology,  internal  audit  and  other   non-audit
services provided by the Company's auditors.


                           APPENDIX B

                  HEARTLAND FINANCIAL USA, INC.
                     2003 STOCK OPTION PLAN

Section 1.     Purpose of the Plan.

     THE  HEARTLAND  FINANCIAL USA, INC. 2003 STOCK  OPTION  PLAN
(the "Plan") is intended to provide a means whereby directors and
employees   of   HEARTLAND  FINANCIAL  USA,  INC.,   a   Delaware
corporation  (the  "Company"), and the Related  Corporations  may
sustain a sense of proprietorship and personal involvement in the
continued  development and financial success of the  Company  and
the  Related  Corporations, and to encourage them to remain  with
and  devote their best efforts to the business of the Company and
the  Related Corporations, thereby advancing the interests of the
Company  and  its  stockholders.  Accordingly,  the  Company  may
permit  certain  directors and employees  to  acquire  Shares  or
otherwise participate in the financial success of the Company, on
the terms and conditions established herein.

Section 2.     Definitions.

     The following terms, when used herein and unless the context
clearly  requires  otherwise, shall have the  following  meanings
(such meanings to be equally applicable to both the singular  and
plural forms of the terms defined):

     (a)  "Board" means the board of directors of the Company.

     (b)  "Cause"   means  the  commission  of   fraud,   the
misappropriation  of  or  intentional  material  damage  to   the
property  or business of the Company or the Related Corporations,
the    substantial   failure   to   fulfill   the   duties    and
responsibilities  of a regular position and/or  comply  with  the
Company's  or  the  Related  Corporations'  policies,  rules   or
regulations, or the conviction of a felony.

     (c)  "Change of Control" means:

          (i)   the   consummation  of  the  acquisition  by  any
                person (as such term is defined in Section  13(d)
                or  14(d)  of  the  Exchange Act)  of  beneficial
                ownership  (within  the  meaning  of  Rule  13d-3
                promulgated under the Exchange Act) of  fifty-one
                percent  (51%)  or  more of the  combined  voting
                power  of  the then outstanding Voting Securities
                of the Company; or

          (ii)  the  individuals who, as of the date hereof,  are
                members  of  the Board cease for  any  reason  to
                constitute  a majority of the Board,  unless  the
                election,  or  nomination  for  election  by  the
                stockholders,  of any new director  was  approved
                by  a  vote of a majority of the Board, and  such
                new   director  shall,  for  purposes   of   this
                Agreement,  be  considered as  a  member  of  the
                Board;  or(iii) the consummation by  the  Company
                of:   (1)  a  merger  or  consolidation  if   the
                stockholders, immediately before such  merger  or
                consolidation,  do  not,  as  a  result  of  such
                merger   or   consolidation,  own,  directly   or
                indirectly, more than fifty-one percent (51%)  of
                the   combined   voting   power   of   the   then
                outstanding  Voting  Securities  of  the   entity
                resulting  from  such merger or consolidation  in
                substantially  the  same  proportion   as   their
                ownership  of  the combined voting power  of  the
                Voting  Securities  of  the  Company  outstanding
                immediately  before such merger or consolidation;
                or  (2) a complete liquidation or dissolution  or
                an  agreement  for the sale or other  disposition
                of  all or substantially all of the assets of the
                Company.

     Notwithstanding the foregoing, a Change in Control shall not
be deemed to occur solely because fifty-one percent (51%) or more
of  the  combined voting power of the then outstanding securities
of the Company are acquired by:  (1) a trustee or other fiduciary
holding  securities  under  one or more  employee  benefit  plans
maintained  for  employees of the entity; or (2) any  corporation
which,  immediately prior to such acquisition, is owned  directly
or indirectly by the stockholders in the same proportion as their
ownership of stock immediately prior to such acquisition.

      (d)   "Code"  means the Internal Revenue Code of  1986,  as
amended  from  time  to  time,  and  the  rules  and  regulations
promulgated thereunder.

      (e)   "Committee" means the Compensation Committee  of  the
Board,  which is comprised solely of two (2) or more non-employee
directors appointed by the Board.

      (f)  "Compete" means, except with the express prior written
consent  of  the Company, within a period of two (2) years  after
the  Termination  of Service, the direct or indirect  competition
with  the  business  of  the Company or  a  Related  Corporation,
including,  but not by way of limitation, the direct or  indirect
owning, managing, operating, controlling, financing or serving as
an officer, employee, director or consultant to, or by soliciting
or  inducing, or attempting to solicit or induce, any employee or
agent  of  the  Company  or  a Related Corporation  to  terminate
employment and become employed by, any person, firm, partnership,
corporation, trust or other entity which owns or operates, within
a  fifty  (50)  mile radius of the office of  the  Company  or  a
Related  Corporation  in  which  the  individual  is  principally
located, (a) a bank, savings and loan association, credit  union,
consumer  finance  company, brokerage firm, or similar  financial
institution, (b) an insurance business, agency or similar  entity
which  has  as a material component of its business the  sale  or
brokerage  of  insurance products and services similar  to  those
offered  by the Company or a Related Corporation at the  time  of
the  individual's Termination of Service, or (c) a fleet  leasing
company,  fleet  management  company  or  similar  entity   which
provides as a material component of its business the products and
services offered by the Company or a Related Corporation  at  the
time of the individual's Termination of Service.

      (g)   "Disability"  means a physical or  mental  disability
(within  the  meaning  of Section 22(e)(3)  of  the  Code)  which
impairs the individual's ability to substantially perform his  or
her  current  duties for a period of at least six (6) consecutive
months, as determined by the Committee.

      (h)   "Early Retirement" means age fifty-five (55) and  ten
(10) years of service.

      (i)   "ERISA" means the Employee Retirement Income Security
Act  of  1974,  as amended from time to time, and the  rules  and
regulations promulgated thereunder.

      (j)   "Exchange Act" means the Securities Exchange  Act  of
1934, as amended from time to time, and the rules and regulations
promulgated thereunder.

      (k)  "Incentive Stock Option" means an award under the Plan
that  satisfies the general requirements of Section  422  of  the
Code,  namely:  (i) grantees must be employees; (ii) the exercise
price  may  not  be  less  than the  fair  market  value  of  the
underlying  Shares  at  the date of grant;  (iii)  no  more  than
$100,000  worth  of Shares may become exercisable  in  any  year;
(iv)  the  maximum duration of an award may be  ten  (10)  years;
(v)  awards  must  be  exercised within three  (3)  months  after
termination  of employment, except in the event of Disability  or
death;  and  (vi) Shares received upon exercise must be  retained
for  the greater of two (2) years from the date of grant  or  one
(1) year from the date of exercise.

      (l)  "Nonqualified Option" means an option award under  the
Plan that is not an Incentive Stock Option.

      (m)  "Normal Retirement" means age sixty-five (65).

      (n)   "Related Corporation" means any corporation, bank  or
other  entity  which would be a parent or subsidiary  corporation
with  respect to the Company as defined in Section 424(e) or (f),
respectively, of the Code.

      (o)   "Rule 16b-3" means Rule 16b-3 promulgated  under  the
Exchange Act, as amended from time to time.

      (p)   "Shares"  means  shares of the common  stock  of  the
Company.

      (q)  "Stock Appreciation Rights" means rights entitling the
grantee  to  receive the appreciation in the market  value  of  a
stated number of Shares.

      (r)  "Securities Act" means the Securities Act of 1933,  as
amended  from  time  to  time,  and  the  rules  and  regulations
promulgated thereunder.

      (s)   "Termination of Service" means the termination  of  a
person's  status as a director or employee of the  Company  or  a
Related Corporation.

      (t)    "Voting  Securities"  means  any  securities  which
ordinarily possess the power to vote in the election of directors
without the happening of any pre-condition or contingency.

Section 3.     Administration of the Plan.

     The  Plan  shall  be  administered  by  the  Committee   The
Committee, shall have sole authority to:

      (a)  select the directors and employees to whom awards shall
be granted under the Plan;

      (b)  establish the amount and conditions of each such award;

      (c)   prescribe  any legend to be affixed  to  certificates
representing such awards;

      (d)  interpret the Plan; and

      (e)   adopt  such rules, regulations, forms and agreements,
not  inconsistent with the provisions of the Plan, as it may deem
advisable to carry out the Plan.

     All  decisions  made by the Committee in  administering  the
Plan shall be subject to Board ratification.

Section 4.     Shares Subject to the Plan.

     The  aggregate  number of Shares that  may  be  obtained  by
directors  and employees under the Plan shall be 600,000  Shares.
Any  Shares that remain unissued at the termination of  the  Plan
shall  cease to be subject to the Plan, but until termination  of
the   Plan,  the  Company  shall  at  all  times  make  available
sufficient Shares to meet the requirements of the Plan.

Section 5.     Stock Options.

      (a)   Type of Options.  The Company may issue options  that
constitute  Incentive Stock Options to employees and Nonqualified
Options to directors and employees under the Plan.  The grant  of
each  option shall be confirmed by a stock option agreement  that
shall  be  executed by the Company and the optionee  as  soon  as
practicable  after such grant.  The stock option agreement  shall
expressly state or incorporate by reference the provisions of the
Plan and state whether the option is an Incentive Stock Option or
a Nonqualified Option.

      (b)  Terms of Options.  Except as provided in paragraphs (c)
and (d) of this Section, each option granted under the Plan shall
be subject to the terms and conditions set forth by the Committee
in  the  stock  option  agreement including, without  limitation,
option price, vesting schedule and option term.

      (c)   Additional  Terms Applicable to  All  Options.   Each
option shall be subject to the following terms and conditions:

           (i)   Written Notice.  An option may be exercised only
by  giving written notice to the Company specifying the number of
Shares to be purchased.

           (ii)       Method  of Exercise.  The aggregate  option
price  may be paid in any one or a combination of cash,  personal
check, Shares already owned or Plan awards which the optionee has
an immediate right to exercise.

           (iii)      Term of Option.  No option may be exercised
more than the (10) years after the date of grant.  No option  may
be  exercised  more  than  six  (6)  months  after  the  optionee
terminates  employment with the Company, except in the  event  of
Disability or death as provided in subparagraph (c)(iv) below.

           (iv)       Disability  or Death of  Optionee.   If  an
optionee's  Termination of Service occurs due  to  Disability  or
death prior to exercise in full of any options, he or she, or his
or   her   beneficiary,  executor,  administrator   or   personal
representative,  shall  have the right to  exercise  the  options
within  a  period of twelve (12) months after the  date  of  such
termination to the extent that the right was exercisable  at  the
date  of  such  termination  as  provided  in  the  stock  option
agreement, or as may otherwise be provided by the Committee.

           (v)   Transferability.  No option may be  transferred,
assigned or encumbered by an optionee, except by will or the laws
of descent and distribution.

      (d)  Additional Terms Applicable to Incentive Options.  Each
Incentive  Stock  Option shall be subject to the following  terms
and conditions:

           (i)   Option Price.  The option price per Share  shall
not  be less than 100% of the fair market value of a Share on the
date  the  option  is  granted.   Notwithstanding  the  preceding
sentence,  the  option price per Share granted to  an  individual
who,  at  the time such option is granted, owns stock  possessing
more  than 10% of the total combined voting power of all  classes
of  stock of the Company (a "10% Stockholder") shall not be  less
than  110%  of the fair market value of a Share on the  date  the
option is granted.

           (ii)       Term of Option.  No option may be exercised
more  than  ten  (10) years after the date of grant.   No  option
granted to a 10% Stockholder may be exercised more than five  (5)
years  after  the  date  of  grant.   Notwithstanding  any  other
provisions hereof, no option may be exercised more than three (3)
months after the optionee terminates employment with the Company,
except  in  the event of death or Disability, in which  case  the
option  may  be exercised as provided in subparagraph (c)(iv)  of
this Section.

           (iii)      Annual Exercise Limit.  The aggregate  fair
market value of Shares which first become exercisable during  any
calendar  year  shall not exceed $100,000.  For purposes  of  the
preceding sentence, the fair market value of each Share shall  be
determined on the date the option with respect to such  Share  is
granted.  To the extent the $100,000 limitation is exceeded,  the
excess shall be deemed a Nonqualified Option.

            (iv)        Transferability.   No   option   may   be
transferred,  assigned or encumbered by an  optionee,  except  by
will  or  the  laws of descent and distribution, and  during  the
optionee's  lifetime an option may only be exercised  by  him  or
her.

Section 6.     Stock Appreciation Rights.

      (a)   Grants.  An award of Stock Appreciation Rights  under
the Plan ("SARs") may be granted separately or in tandem with  or
by reference to an option granted prior to or simultaneously with
the  grant  of  such  rights,  to  such  eligible  directors  and
employees,  as  may be selected by the Committee,  and  shall  be
evidenced by a written agreement in such form and consistent with
the Plan as the Committee shall approve from time to time.

      (b)  Terms of Grant.  SARs may be granted in tandem with or
with  reference to a related option, in which event  the  grantee
may elect to exercise either the option or the SAR, but not both.
SARs  shall not be transferable, except:  (i) by will or the laws
of  descent and distribution; (ii) by gifting for the benefit  of
descendants for estate planning purposes; or (iii) pursuant to  a
certified domestic relations order, and shall be exercisable  for
no more than ten (10) years after the date of grant.

      (c)   Payment  on Exercise.  Upon exercise of  a  SAR,  the
grantee shall be paid the excess of the then fair market value of
the  number  of  Shares to which the SAR relates  over  the  fair
market value of such number of Shares at the date of grant of the
SAR  or  of the related option, as the case may be.  Such  excess
shall  be  paid  in cash or in such other form as  the  Committee
shall determine.

Section 7.     Right of First Refusal

      (a)  Restrictions  on  Transfer.  As  a  condition  to  the
receipt  of  any  award under this Plan and without  the  express
prior  written  consent of the Company, an owner  of  any  Shares
issued  under  the Plan ("Plan Shares") shall not sell  any  Plan
Shares  without first complying with the terms of  this  Section.
Any  owner of Plan Shares (the "Owner") who receives a bona  fide
offer  to purchase all or any portion of the Owner's Plan  Shares
(the "Offer") shall first offer the Plan Shares to the Company in
accordance with the terms of this Section.  The Owner shall  give
written notice to the Company stating that he or she has received
the Offer, stating the number of Plan Shares to be sold, the name
and  address  of the person(s) making the Offer and the  purchase
price  and terms of payment described in the Offer.  The  Company
or any assignee named by the Company shall have five (5) business
days  to exercise the Company's right to purchase the Plan Shares
that  are the subject of the Offer.  If the Company assigns  such
right  to  purchase, then such assignee shall  have  all  of  the
rights  of the Company with respect to such right to purchase  as
described  in  this  Section.  If neither  the  Company  nor  any
assignee of the Company decides to purchase the Plan Shares,  the
Owner may accept the Offer and sell the Plan Shares, but only  in
strict  accordance  with  the terms of  the  Offer  and  only  if
consummated   within  fifteen  (15)  business  days   after   the
expiration  of  the  Company's 5-day  exercise  period.   If  the
Company or its assignee decides to purchase the Plan Shares,  the
closing  of  such  purchase shall be completed  within  five  (5)
business days of the Company's or assignee's notification to  the
Owner  of the exercise of the right to purchase the Plan  Shares.
For  purposes of this Section, the Owner shall include any person
who  acquires  Shares from any other person and for  any  reason;
including, without limitation, by gift, death or sale.

      (b)  Additional  Restrictions on Transfer.  Notwithstanding
anything to the contrary contained in this Plan, an Owner may not
sell  or otherwise transfer Plan Shares at any time in which  (i)
the  Company or any of its executive officers are prohibited from
engaging in a transaction of the Company's securities pursuant to
the terms of the Company's insider trading policy then in effect;
or  (ii)  the  Company  is  unable to purchase  the  Plan  Shares
pursuant  to (A) the Exchange Act or (B) the rules governing  any
securities exchange or quotation service on which the Plan Shares
are quoted or listed for trading.

     (c)   Legends.  Each certificate issued by the Company that
represents any Plan Shares shall bear the following legends:

     "This certificate and the shares represented hereby are
     subject   to   the  terms  and  conditions   (including
     forfeiture and restrictions against transfer) contained
     in  the Heartland Financial USA, Inc. 2003 Stock Option
     Plan.  Release from such terms and conditions shall  be
     obtained only in accordance with the provisions of such
     Plan,  a copy of which is on file in the office of  the
     Secretary of said Company."

Section 8.     Amendment or Termination of the Plan

     The  Board may amend, suspend or terminate the Plan  or  any
portion  thereof  at  any  time,  but  (except  as  provided   in
Section 12 below) no amendment shall be made without approval  of
the  stockholders of the Company which shall:  (a)  increase  the
aggregate number of Shares with respect to which Incentive  Stock
Option awards may be made under the Plan; or (b) change the class
of  persons  eligible  to receive Incentive Stock  Option  awards
under  the Plan; provided, however, that no amendment, suspension
or termination shall impair the rights of any individual, without
his or her consent, in any award theretofore made pursuant to the
Plan.

Section 9.     Term of Plan.

     The Plan shall be effective upon the date of its adoption by
the  Board, which date is March 19, 2003 (the "Effective  Date");
provided that Incentive Stock Options may be granted only if  the
Plan  is  approved by the stockholders within twelve (12)  months
before or after the date of adoption by the Board.  Unless sooner
terminated  under the provisions of Section 8 above,  Shares  and
SARs shall not be granted under the Plan after the expiration  of
ten  (10)  years  from the Effective Date of the Plan.   However,
awards may be exercisable after the end of the term of the Plan.

Section 10.    Rights as Stockholder.

     Upon  delivery of any Share to a director or employee,  such
person  shall  have  all of the rights of a  stockholder  of  the
Company  with respect to such Share, including the right to  vote
such  Share  and to receive all dividends or other  distributions
paid with respect to such Share.

Section 11.    Merger or Consolidation.

     In  the  event  the  Company is merged or consolidated  with
another   corporation  and  the  Company  is  not  the  surviving
corporation, the surviving corporation shall exchange options and
SARs  issued under this Plan for options and SARs (with the  same
aggregate option price) to acquire and participate in that number
of  shares  in the surviving corporation that have a fair  market
value  equal to the fair market value (determined on the date  of
such  merger  or  consolidation) of Shares that  the  grantee  is
entitled  to  acquire and participate in under this Plan  on  the
date  of such merger or consolidation.  In the event of a  Change
of  Control, options and SARs shall become immediately and  fully
exercisable.

Section 12.    Changes in Capital and Corporate Structure.

     The  aggregate  number of Shares and interests  awarded  and
which  may be awarded under the Plan shall be adjusted to reflect
a  change in the outstanding Shares of the Company by reason of a
recapitalization, reclassification, reorganization, stock  split,
reverse  stock  split, combination of shares, stock  dividend  or
similar  transaction.   The  adjustment  shall  be  made  in   an
equitable  manner  which will cause the awards and  the  economic
benefits  thereof  to  remain  unchanged  as  a  result  of   the
applicable transaction.

Section 13.    Service.

     An  individual shall be considered to be in the  service  of
the Company or a Related Corporation as long as he or she remains
a   director   or  employee  of  the  Company  or  such   Related
Corporation.   Nothing herein shall confer on any individual  the
right  to  continued  service  with  the  Company  or  a  Related
Corporation  or affect the right of the Company or  such  Related
Corporation to terminate such service.

Section 14.    Withholding of Tax.

      (a)   In  General.  To  the extent the award,  issuance  or
exercise of Shares or SARs results in the receipt of compensation
by  a director or employee, the Company is authorized to withhold
a portion of such Shares receivable or any cash compensation then
or  thereafter payable to such person to pay any tax required  to
be  withheld  by  reason  of  the receipt  of  the  compensation.
Alternatively, the director or employee may tender Shares with  a
value  equal  to, or a personal check in the amount of,  the  tax
required to be withheld.

      (b)   Stock Withholding. To the extent a grantee incurs tax
liability in connection with the exercise or vesting of any award
that  is  subject to tax withholding and the grantee is obligated
to  pay  the  Company  the amount required to  be  withheld,  the
Committee  may,  in  its sole discretion, allow  the  grantee  to
satisfy  the  minimum withholding tax obligation by  electing  to
have  the  Company  withhold from the Shares to  be  issued  that
number  of Shares having a fair market value equal to the minimum
amount  required to be withheld, determined on the date that  the
amount  of tax to be withheld is to be determined.  All elections
by  a  grantee to have Shares withheld for this purpose shall  be
made in writing in a form acceptable to the Committee.

Section 15.    Delivery and Registration of Stock.

     The  Company's obligation to deliver Shares with respect  to
an award shall, if the Committee so requests, be conditioned upon
the receipt of a representation as to the investment intention of
the  individual to whom such Shares are to be delivered, in  such
form  as  the  Committee  shall  determine  to  be  necessary  or
advisable to comply with the provisions of the Securities Act  or
any  other  federal,  state  or local securities  legislation  or
regulation.    It   may  be  provided  that  any   representation
requirement shall become inoperative upon a registration  of  the
Shares  or  other  action  eliminating  the  necessity  of   such
representation under securities legislation.  The  Company  shall
not  be  required to deliver any Shares under the Plan prior  to:
(a) the admission of such Shares to listing on any stock exchange
on  which  Shares may then be listed, and (b) the  completion  of
such registration or other qualification of such Shares under any
state  or federal law, rule or regulation, as the Committee shall
determine to be necessary or advisable.  The Plan is intended  to
comply with Rule 16b-3, if applicable.  Any provision of the Plan
which is inconsistent with said rule shall, to the extent of such
inconsistency, be inoperative and shall not affect  the  validity
of the remaining provisions of the Plan.

Section 16.    Non-Competition; Termination and Reversion.

     If  any  recipient of an Award Competes with the Company  or
any Related Corporation, then the Company shall have the right to
(a) cause any unexercised option or SAR held by such recipient to
immediately  terminate;  and  (b) rescind  the  exercise  of  any
options   or   SARs  which  were  exercised  (i)  following   the
individual's Termination of Service, and (ii) within the six  (6)
month period immediately preceding the recipient's Termination of
Service,  and if the recipient has sold any Shares received  upon
an  exercise  of  an  award governed by this subsection  (b),  to
require  the  recipient to immediately pay the Company  the  fair
market value, as determined by the Committee, of the Shares as of
the date of Termination of Service.



                             [LOGO]
                  Heartland Financial USA, Inc.

                           Proxy Card

    PROXY FOR COMMON SHARES SOLICITED ON BEHALF OF THE BOARD
     OF DIRECTORS FOR THE ANNUAL MEETING OF STOCKHOLDERS OF
    HEARTLAND FINANCIAL USA, INC. TO BE HELD ON MAY 21, 2003

      The undersigned hereby appoints Lynn B. Fuller and John  K.
Schmidt,  or  either  one of them acting in the  absence  of  the
other, with power of substitution, attorneys and proxies, for and
in  the name and place of the undersigned, to vote the number  of
common  shares that the undersigned would be entitled to vote  if
then personally present at the annual meeting of stockholders  of
Heartland  Financial  USA,  Inc., to be  held  at  the  corporate
headquarters  located at 1398 Central Avenue, Dubuque,  Iowa,  on
the  21st  day  of May, 2003, at 1:30 p.m., local  time,  or  any
adjournments or postponements thereof, upon the matters set forth
in  the Notice of Annual Meeting and Proxy Statement, receipt  of
which is hereby acknowledged, as follows:


1.   ELECTION OF DIRECTORS:
     [  ] FOR all                   [  ] WITHHOLD AUTHORITY
     nominees listed                to vote for all nominees
     below (except as               listed below
     marked to the
     contrary below)

(INSTRUCTIONS:  TO WITHHOLD AUTHORITY TO VOTE FOR ANY  INDIVIDUAL
NOMINEE,  STRIKE A LINE THROUGH THE NOMINEE'S NAME  IN  THE  LIST
BELOW.)

Class I (Term Expires 2006):  Lynn B. Fuller and John W. Cox, Jr.

2.   APPROVE  THE ADOPTION OF THE HEARTLAND FINANCIAL  USA,  INC.
     2003 STOCK OPTION PLAN:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN


3.   APPROVE  THE APPOINTMENT OF KPMG LLP as Heartland  Financial
     USA,  Inc.'s  independent public accountants  for  the  year
     ending December 31, 2003:

     [ ] FOR             [ ] AGAINST              [ ] ABSTAIN

4.   In  accordance with their discretion, upon all other matters
     that   may  properly  come  before  said  meeting  and   any
     adjournments or postponements thereof.

THIS  PROXY  WHEN PROPERLY EXECUTED WILL BE VOTED IN  THE  MANNER
DIRECTED  HEREIN BY THE UNDERSIGNED STOCKHOLDER.  IF NO DIRECTION
IS  MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED  UNDER
PROPOSAL 1, FOR PROPOSAL 2 AND FOR PROPOSAL 3.


                              Dated:                  , 2003
                                    ------------------

                              Signature(s)
                                          ------------------

                              ------------------------------

NOTE:   PLEASE  DATE PROXY AND SIGN IT EXACTLY AS NAME  OR  NAMES
APPEAR  ABOVE.   ALL JOINT OWNERS OF SHARES SHOULD  SIGN.   STATE
FULL  TITLE  WHEN  SIGNING  AS EXECUTOR, ADMINISTRATOR,  TRUSTEE,
GUARDIAN,  ETC.   PLEASE  RETURN SIGNED  PROXY  IN  THE  ENCLOSED
ENVELOPE.