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                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549
                                
                               SCHEDULE 13G
                                   
                 Under the Securities Exchange Act of 1934

                              Activision Inc.
-------------------------------------------------------------------------------
                              (Name of Issuer)

                 Common Stock, par value $.000001 per share
-------------------------------------------------------------------------------
                       (Title of Class of Securities)

                                 004930202
                 -----------------------------------------
                               (CUSIP Number)


                              October 27, 2004
                 -----------------------------------------
          (Date of Event which Requires Filing of this Statement)



Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:

                           |_| Rule 13d-1(b)

                           |X| Rule 13d-1(c)

                           |_| Rule 13d-1(d)



* The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other provisions of the
Act (however, see the Notes).







----------------------------                          -------------------------
CUSIP No. 004930202                 13G                    Page 2 of 9 Pages
----------------------------                          -------------------------


--------- ---------------------------------------------------------------------
    1     NAMES OF REPORTING PERSONS
          I.R.S.            IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES
                            ONLY) Ziff Asset Management, L.P.
--------- ---------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) |_|
                                                                (b) |_|
--------- ---------------------------------------------------------------------
    3     SEC USE ONLY
--------- ---------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

                            Delaware
                        ------ ------------------------------------------------
                          5    SOLE VOTING POWER

       NUMBER OF                        0

         SHARES
                        ------ ------------------------------------------------
                          6    SHARED VOTING POWER
      BENEFICIALLY
                                        8,225,000
        OWNED BY
                        ------ ------------------------------------------------
          EACH            7    SOLE DISPOSITIVE POWER

                                        0
       REPORTING
                        ------ ------------------------------------------------
         PERSON           8    SHARED DISPOSITIVE POWER
          WITH
                                        8,225,000
--------- ---------------------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   8,225,000
--------- ---------------------------------------------------------------------
    10    CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
         (SEE INSTRUCTIONS)                                     |_|
--------- ---------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

                   5.94%
--------- ---------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

                   PN
--------- ---------------------------------------------------------------------





----------------------------                          -------------------------
CUSIP No. 004930202                 13G                    Page 3 of 9 Pages
----------------------------                          -------------------------


--------- ---------------------------------------------------------------------
    1     NAMES OF REPORTING PERSONS
          I.R.S.            IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES
                            ONLY) PBK Holdings, Inc.
--------- ---------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) |_|
                                                                (b) |_|
--------- ---------------------------------------------------------------------
    3     SEC USE ONLY
--------- ---------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

                            Delaware
                        ------ ------------------------------------------------
                          5    SOLE VOTING POWER

       NUMBER OF                        0

         SHARES
                        ------ ------------------------------------------------
                          6    SHARED VOTING POWER
      BENEFICIALLY
                                        8,225,000
        OWNED BY
                        ------ ------------------------------------------------
          EACH            7    SOLE DISPOSITIVE POWER

                                        0
       REPORTING
                        ------ ------------------------------------------------
         PERSON           8    SHARED DISPOSITIVE POWER
          WITH
                                        8,225,000
--------- ---------------------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   8,225,000
--------- ---------------------------------------------------------------------
    10    CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
          (SEE INSTRUCTIONS)                                    |_|
--------- ---------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

                   5.94%
--------- ---------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

                   CO
--------- ---------------------------------------------------------------------





----------------------------                          -------------------------
CUSIP No. 004930202                 13G                    Page 4 of 9 Pages
----------------------------                          -------------------------


--------- ---------------------------------------------------------------------
    1     NAMES OF REPORTING PERSONS
          I.R.S.            IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES
                            ONLY) Philip B. Korsant
--------- ---------------------------------------------------------------------
    2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
                                                                (a) |_|
                                                                (b) |_|
--------- ---------------------------------------------------------------------
    3     SEC USE ONLY
--------- ---------------------------------------------------------------------
    4     CITIZENSHIP OR PLACE OF ORGANIZATION

                            United States of America
                        ------ ------------------------------------------------
                          5    SOLE VOTING POWER

       NUMBER OF                        0

         SHARES
                        ------ ------------------------------------------------
                          6    SHARED VOTING POWER
      BENEFICIALLY
                                        8,225,000
        OWNED BY
                        ------ ------------------------------------------------
          EACH            7    SOLE DISPOSITIVE POWER

                                        0
       REPORTING
                        ------ ------------------------------------------------
         PERSON           8    SHARED DISPOSITIVE POWER
          WITH
                                        8,225,000
--------- ---------------------------------------------------------------------
    9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                   8,225,000
--------- ---------------------------------------------------------------------
    10    CHECK IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
          (SEE INSTRUCTIONS)                                    |_|
--------- ---------------------------------------------------------------------
    11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)

                   5.94%
--------- ---------------------------------------------------------------------
    12    TYPE OF REPORTING PERSON (SEE INSTRUCTIONS)

                   IN
--------- ---------------------------------------------------------------------





Item 1. (a)    Name of Issuer

Activision Inc.

Item 1. (b)    Address of Issuer's Principal Executive Offices

3100 Ocean Park Blvd
Ste 1000
Santa Monica, CA 90405

Item 2.  (a)   Name of Person Filing

This Schedule 13G is being filed on behalf of the following persons (the
"Reporting Persons")*:

(i) Ziff Asset Management, L.P. ("ZAM"); (ii) PBK Holdings, Inc. ("PBK");
and (iii) Philip B. Korsant

* Attached as Exhibit A is a copy of an agreement among the Reporting
Persons that this Schedule 13G is being filed on behalf of each of them.

Item 2.  (b)   Address of Principal Business Office or, if None, Residence

Ziff Asset Management, L.P.
283 Greenwich Avenue
Greenwich, CT  06830

PBK Holdings, Inc.
283 Greenwich Avenue
Greenwich, CT  06830

Philip B. Korsant
283 Greenwich Avenue
Greenwich, CT  06830

Item 2.  (c)   Citizenship

See Item 4 of the attached cover pages.

Item 2.  (d)   Title of Class of Securities

Common Stock, par value $.000001 per share

Item 2.  (e)   CUSIP Number

004930202

Item 3.

Not applicable as this Schedule 13G is filed pursuant to Rule 13d-1(c).




Item 4.  Ownership

(a)  Amount beneficially owned:

     See Item 9 of the attached cover pages.

(b)  Percent of class:

     See Item 11 of the attached cover pages.

(c)  Number of shares as to which such person has:

     (i)    Sole power to vote or to direct the vote:

            See Item 5 of the attached cover pages.

     (ii)   Shared power to vote or to direct the vote:

            See Item 6 of the attached cover pages.

     (iii)  Sole power to dispose or to direct the disposition:

            See Item 7 of the attached cover pages.

     (iv)   Shared power to dispose or to direct the disposition:

            See Item 8 of the attached cover pages.

Item 5.   Ownership of Five Percent or Less of a Class

Not Applicable.

Item 6.   Ownership of More than Five Percent on Behalf of Another Person

Philip B. Korsant shares voting and dispositive power over the shares of
Common Stock that he beneficially owns with ZAM, the owner of record of the
shares of Common Stock. PBK also shares voting and dispositive power over
the shares of Common Stock that it beneficially owns with ZAM.

Item 7.   Identification and Classification of the Subsidiary Which Acquired
          the Security Being Reported on by the Parent Holding Company

Not Applicable.

Item 8.   Identification and Classification of Members of the Group

Not Applicable.

Item 9.   Notice of Dissolution of Group

Not Applicable.

Item 10.  Certification

By signing below I certify that, to the best of my knowledge and belief,
the securities referred to above were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in
connection with or as a participant in any transaction having that purpose
or effect.






                                 SIGNATURE


     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true,  complete
and correct.

Dated:  November 2, 2004

                                     ZIFF ASSET MANAGEMENT, L.P.
                                     By: PBK Holdings, Inc., its general partner


                                     By:  /s /  FREDERICK H. FOGEL   
                                         ----------------------------
                                         Name:  Frederick H. Fogel
                                         Title: Vice President


                                     PBK HOLDINGS, INC.


                                     By: /s /  FREDERICK H. FOGEL   
                                         ---------------------------
                                         Name:  Frederick H. Fogel
                                         Title: Vice President



                                         /s /  PHILIP B. KORSANT        
                                         -------------------------------
                                               Philip B. Korsant









                                 EXHIBIT A


     The  undersigned,  Ziff Asset  Management,  L.P.,  a Delaware  limited
partnership,  PBK  Holdings,  Inc., a Delaware  corporation,  and Philip B.
Korsant, hereby agree and acknowledge that the information required by this
Schedule 13G, to which this  Agreement is attached as an exhibit,  is filed
on behalf of each of them. The  undersigned  further agree that any further
amendments or supplements  thereto shall also be filed on behalf of each of
them.

Dated:  November 2, 2004

                                     ZIFF ASSET MANAGEMENT, L.P.
                                     By: PBK Holdings, Inc., its general partner


                                     By:  /s /  FREDERICK H. FOGEL   
                                         ----------------------------
                                         Name:  Frederick H. Fogel
                                         Title: Vice President


                                     PBK HOLDINGS, INC.


                                     By: /s /  FREDERICK H. FOGEL   
                                         ---------------------------
                                         Name:  Frederick H. Fogel
                                         Title: Vice President



                                         /s /  PHILIP B. KORSANT        
                                         -------------------------------
                                               Philip B. Korsant