UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

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[ ] Preliminary Proxy Statement     [ ] Confidential, for Use of the
                                        Commission Only (as permitted by
                                        Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         FINANCIAL FEDERAL CORPORATION
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                (Name of Registrant as Specified In Its Charter)

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         FINANCIAL FEDERAL
         CORPORATION

         NOTICE OF ANNUAL
         MEETING OF STOCKHOLDERS
         AND PROXY STATEMENT


                                        TUESDAY, DECEMBER 8, 2009
                                        AT 10:00 A.M. EASTERN TIME
                                        270 PARK AVENUE, 11TH FLOOR
                                        NEW YORK, NEW YORK 10017



                          FINANCIAL FEDERAL CORPORATION
                          730 THIRD AVENUE, 23RD FLOOR
                            NEW YORK, NEW YORK 10017

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                      TUESDAY, DECEMBER 8, 2009, 10:00 A.M.

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders (the "Annual
Meeting")  of  Financial  Federal   Corporation,   a  Nevada   corporation  (the
"Company"),  will be held at 270 Park  Avenue,  11th Floor,  New York,  New York
10017 on Tuesday, December 8, 2009, at 10:00 a.m. Eastern Time, to:

     (1)  Elect  six  directors  to serve  until  the  next  annual  meeting  of
          stockholders and until their successors are elected and qualified;

     (2)  Ratify  the  appointment  of  KPMG  LLP as the  Company's  independent
          registered  public accounting firm for the fiscal year ending July 31,
          2010;

     (3)  Transact  any other  business  that  properly  comes before the Annual
          Meeting.

================================================================================
       IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR
             THE SHAREHOLDER MEETING TO BE HELD ON DECEMBER 8, 2009.
     THE 2009 PROXY STATEMENT AND THE 2009 ANNUAL REPORT TO SECURITY HOLDERS
           ARE AVAILABLE AT HTTP://WWW.FINANCIALFEDERAL.COM/PROXY2009
================================================================================

     The Board of  Directors  of the  Company has fixed the close of business on
October  15,  2009 as the  record  date for the  determination  of  stockholders
entitled  to  notice  of  and to  vote  at  the  Annual  Meeting.  The  list  of
stockholders  entitled  to vote at the  Annual  Meeting  will be  available  for
inspection  by any  stockholder  for any valid  purpose  related  to the  Annual
Meeting at the office of Financial Federal  Corporation,  730 Third Avenue, 23th
Floor, New York, New York 10017 for the ten days before the Annual Meeting.  The
list will also be  available  during the Annual  Meeting for  inspection  by any
stockholder present at the Annual Meeting. A copy of the Company's Annual Report
to Stockholders for the fiscal year ended July 31, 2009 is also enclosed.

     All  stockholders  are  cordially  invited to attend  the  Annual  Meeting.
Whether or not you plan to attend the Annual  Meeting,  please  complete,  date,
sign and return the  enclosed  proxy card as soon as  possible  in the  enclosed
reply envelope.

                                         FINANCIAL FEDERAL CORPORATION



                                         Troy H. Geisser
                                         SECRETARY

November 3, 2009
New York, New York

     IT IS IMPORTANT THAT PROXIES BE RETURNED  PROMPTLY.  THEREFORE,  WHETHER OR
NOT YOU PLAN TO ATTEND THE ANNUAL  MEETING,  PLEASE  FILL IN,  SIGN AND DATE THE
ENCLOSED  PROXY CARD AND RETURN IT IN THE ENCLOSED  ENVELOPE  THAT DOES NOT NEED
POSTAGE IF MAILED IN THE UNITED STATES.



                          FINANCIAL FEDERAL CORPORATION

                          730 THIRD AVENUE, 23RD FLOOR
                            NEW YORK, NEW YORK 10017

               PROXY STATEMENT FOR ANNUAL MEETING OF STOCKHOLDERS
                         TO BE HELD ON DECEMBER 8, 2009

     This Proxy  Statement and the  accompanying  form of proxy are solicited by
the Board of Directors  (the "Board of  Directors"  or the "Board") of Financial
Federal  Corporation,  a Nevada corporation (the "Company"),  to be voted at the
Annual Meeting of  Stockholders to be held at 270 Park Avenue,  11th Floor,  New
York,  New  York  10017  on  December  8,  2009  and  at  any  postponements  or
adjournments (the "Meeting").

     Shares  represented by properly executed  proxies,  received timely and not
revoked, will be voted at the Meeting in accordance with the instructions of the
stockholder.  Stockholders may revoke their proxy before its exercise by written
notice to the  Company's  Secretary  stating  that their  proxy is  revoked,  by
submitting  another  proxy with a later date or by  attending  the  Meeting  and
voting in person.  Please note, however, that if a stockholder's shares are held
through a broker,  bank or other nominee and the stockholder  wishes to vote the
shares at the Meeting,  the  stockholder  must obtain a proxy to vote the shares
from the bank, broker or other nominee.

     At the Meeting, the Company's  stockholders will be asked (i) to elect each
of the  Company's  six  nominees for election to the Board of Directors to serve
until the next annual meeting of stockholders and until his successor is elected
and  qualified  (ii) to  ratify  the  appointment  of KPMG LLP  ("KPMG")  as the
Company's  independent  registered  public  accounting  firm for the fiscal year
ending  July 31, 2010 and (iii) to take any other  actions  that  properly  come
before the  Meeting.  Items (i) and (ii) are  described  in more  detail in this
Proxy Statement.

     The approximate  date this Proxy Statement and  accompanying  form of proxy
will first be sent or given to stockholders is November 3, 2009.  Holders of the
Company's common stock,  par value $0.50 per share (the "Common Stock"),  on the
record date,  the close of business on October 15, 2009, are entitled to vote at
the  Meeting.  On  October  15,  2009,  26,127,347  shares of Common  Stock were
outstanding  and no shares of the Company's  preferred  stock,  par value $1.00,
were outstanding.

     Each share of Common  Stock  entitles  the holder on the record date to one
vote on each matter  submitted to a vote of  stockholders  at the  Meeting.  The
presence,  in person or by proxy,  of  stockholders  holding a  majority  of the
issued and outstanding shares of Common Stock entitled to vote at the Meeting is
necessary to  constitute a quorum.  Abstentions  and broker  non-votes  are each
included  to  determine  the  presence  of a  sufficient  number  of  shares  to
constitute  a quorum to  transact  business.  A broker  non-vote  occurs  when a
broker,  bank or other nominee  holding  shares for a beneficial  owner does not
vote on a  particular  proposal  because  the nominee  has not  received  voting
instructions  from the beneficial owner and does not have  discretionary  voting
power  with  respect  to that  proposal.  Of the  matters  to be voted on at the
Meeting,  brokers,  banks and other nominees will not have discretionary  voting
authority  for the election of  directors,  but will have  discretionary  voting
authority  for the  ratification  of the  appointment  of KPMG as the  Company's
independent registered public accounting firm.

     Unless contrary instructions are indicated on the proxy, shares represented
by each properly  executed and returned  proxy card (and not revoked before they
are voted) will be voted "FOR" the election of the nominees for directors  named
below,  "FOR"  the  ratification  of the  appointment  of KPMG as the  Company's
independent  registered  public  accounting firm for the fiscal year ending July
31, 2010,  and by the proxies in their  discretion  on any other matters to come
properly  before  the  Meeting,  or  any  postponement  or  adjournment.   If  a
stockholder  specifies a different choice on the proxy, the stockholder's shares
of Common Stock will be voted according to the specification made.

     The  Company  will  pay the  entire  expense  of this  proxy  solicitation.
Solicitation  will be made  primarily  by mail.  Proxies  may also be  solicited
personally  and by  telephone  by regular  employees  of the  Company,  who will
receive  no  additional  compensation  for their  solicitation  activities.  The
Company  also will  reimburse  brokerage  firms and banks for the certain  costs
incurred in transmitting the proxy materials to beneficial  owners.  The Company
has retained Georgeson Shareholder Communications,  Inc. to assist in soliciting
proxies,  at an  estimated  cost of $1,000  plus  reimbursement  for  reasonable
expenses.

                                     ~ 1 ~


                          SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT

     The following table sets forth, to the Company's  knowledge,  the number of
shares of Common Stock  beneficially owned on October 15, 2009, unless otherwise
indicated,  by (i) each holder known to be the beneficial  owner of more than 5%
of the Common Stock outstanding (ii) each director and each nominee for election
as a director  (iii) each  executive  officer named in the Summary  Compensation
Table and (iv) all  directors  and  executive  officers  as a group.  There were
26,127,347 shares of Common Stock outstanding on October 15, 2009.

--------------------------------------------------------------------------------
                                            Amount and Nature of      Percent of
Name and Address of Beneficial Owner 1     Beneficial Ownership 2       Class
--------------------------------------------------------------------------------
Lord, Abbett & Co. LLC  3,11                     3,590,827               13.7
     90 Hudson Street
     Jersey City, NJ 07302
Kayne Anderson Rudnick Investment
  Management, LLC  3                             1,880,325                7.2
     1800 Avenue of the Stars
     Los Angeles, CA 90067
Barclays Global Investors UK Holdings
  Ltd  3,12                                      1,813,237                6.9
     1 Churchill Place
     Canary Wharf
     London, England E14 5HP
Waddell & Reed Financial, Inc.  3                1,496,006                5.7
     6300 Lamar Avenue
     Overland Park, KS 66202
Lawrence B. Fisher  4                                6,000                  *
Troy H. Geisser  5                                 157,892                  *
John V. Golio  6                                   206,798                  *
Steven F. Groth  7                                 119,812                  *
James H. Mayes, Jr.  8                             210,359                  *
Michael C. Palitz  4,9                             349,404                1.3
Paul R. Sinsheimer  10                             831,243                3.2
Leopold Swergold  4                                 16,614                  *
H. E. Timanus, Jr.  4                               34,750                  *
Michael J. Zimmerman  4                             11,800                  *
All directors and executive officers
  as a group (13 persons) 13                     2,214,583                8.5
--------------------------------------------------------------------------------

     *    Less than 1% of Common Stock outstanding.

     1    Unless otherwise  indicated,  the address of each person listed is c/o
          Financial Federal Corporation, 730 Third Avenue, 23rd Floor, New York,
          NY 10017.

     2    Unless  otherwise  noted,  each person has the sole power to vote,  or
          direct  the  voting  of,  and sole  power to  dispose,  or direct  the
          disposition   of,  all  of  the  shares  of  Common   Stock  shown  as
          beneficially owned.  Beneficial  ownership was determined according to
          the  rules of the  Securities  and  Exchange  Commission  ("SEC")  and
          includes  shares of Common Stock  issuable  upon the exercise of stock
          options that are  immediately  exercisable or will become  exercisable
          within 60 days after October 15, 2009,  vested  restricted stock units
          that can be  settled  in shares of Common  Stock  within 60 days after
          October 15, 2009 and shares of restricted stock subject to forfeiture.

     3    This  information  is based on the most recent Form 13F filed with the
          SEC.

     4    Holdings include 6,000 vested restricted stock units.

     5    Mr.  Geisser's  holdings  include  141,750 shares of restricted  stock
          subject to forfeiture.

     6    Mr.  Golio's  holdings  include  145,562  shares of  restricted  stock
          subject to forfeiture.

                                     ~ 2 ~


     7    Mr.  Groth's  holdings  include  119,812  shares of  restricted  stock
          subject to forfeiture.

     8    Mr. Mayes' holdings include 191,875 shares of restricted stock subject
          to  forfeiture  and  18,484  shares of Common  Stock  held in a margin
          account.

     9    Mr. Palitz's  holdings of Common Stock include (i) 225,000 shares held
          by trusts controlled by Mr. Palitz's wife (ii) 94,297 shares held by a
          corporation owned and controlled by Mr. Palitz and (iii) 10,000 shares
          held by Mr. Palitz's wife.

     10   Mr.  Sinsheimer's  holdings include (i) 441,472 shares of Common Stock
          held  by a  limited  partnership  of  which  the  general  partner  is
          controlled  by Mr.  Sinsheimer  and (ii) 389,771  shares of restricted
          stock subject to forfeiture.

     11   Reported no voting power for 400,844 shares.

     12   Reported no voting power for 447,088 shares.

     13   Includes  (i)  2,182,084  shares  of Common  Stock of which  1,168,143
          shares are  restricted  stock subject to forfeiture  and 30,000 vested
          restricted  stock units as  described  in notes 4 through 10 above and
          (ii)  267,411  shares  of Common  Stock of which  179,373  shares  are
          restricted  stock subject to forfeiture  and options to purchase 2,500
          shares of Common  Stock held by  executive  officers  not named in the
          table.


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors,  executive  officers and any beneficial owner of more than 10% of the
Common Stock (a "ten percent  beneficial  owner") to file reports of holdings of
and  transactions  in the Company's  equity  securities with the SEC and the New
York Stock Exchange, and to furnish the Company with copies of all Section 16(a)
forms they file. Based solely on a review of copies of these reports and written
representations  from the Section 16 reporting persons, the Company believes its
executive officers, directors and ten percent owners filed all reports due under
Section 16(a) for the fiscal year ended July 31, 2009 timely.

                                     ~ 3 ~


                              ELECTION OF DIRECTORS

                             (Item 1 on Proxy Card)

     The  Corporate  Governance  and  Nominating  Committee  and  the  Board  of
Directors  nominated  the  persons  listed  below to serve as  directors  of the
Company until the next annual meeting and until their respective  successors are
elected  and  qualified,  or until their  earlier  resignation  or removal.  The
Company's bylaws set the Board's membership at a minimum of five directors.

     It is intended that shares  represented  by proxies  solicited by the Board
will, unless authority to vote for some or all nominees is withheld, be voted in
favor of electing as directors  the nominees  listed  below.  The Company has no
reason  to  believe  any of the  nominees  will be  disqualified  or  unable  or
unwilling to serve if elected.  However,  if any nominee becomes unavailable for
any reason,  the shares will be voted for another person nominated by the Board,
unless the Board by resolution  reduces the number of  directors.  Directors are
encouraged to attend the Annual Meeting of Stockholders.  All directors attended
the 2008 Annual Meeting of  Stockholders.  All nominees listed below are current
directors of the Company.

     Electing  the six  director  nominees  requires  an  affirmative  vote by a
plurality of votes cast.  Shares not voted (by abstention,  broker non-vote,  or
otherwise) will not impact the vote.

     THE BOARD OF  DIRECTORS  RECOMMENDS  STOCKHOLDERS  VOTE  "FOR"  EACH OF THE
NOMINEES LISTED BELOW.


                       NOMINEES FOR ELECTION AS DIRECTORS

     The name, age,  principal  occupation or employment,  and other information
for each nominee, based on information he provided, are set forth below:

     LAWRENCE B. FISHER, 71, has served as a director of the Company since 1992.
Mr. Fisher was a partner of Orrick, Herrington & Sutcliffe LLP, a law firm, from
December  1995 until he retired  in  December  2005.  He had  previously  been a
partner of Kelley Drye & Warren LLP, a law firm,  from 1985 to December 1995. He
is a director of National  Bank of New York City, a privately  owned  commercial
bank and is a member of the Board of Directors of the Quantum  Group, a publicly
held health care service company.

     MICHAEL C. PALITZ,  51, has served as a director of the Company  since July
1996.  He is a Managing  Director of Preston  Partners  LLC, a  Manhattan  based
merchant  banking firm. He is also a Manager of Comix New York,  LLC, a New York
City based hospitality  company. He served as an Executive Vice President of the
Company  from July 1995 until he  resigned  as an officer  and  employee  of the
Company on March 14, 2003.  Mr. Palitz served as a Senior Vice  President of the
Company from  February  1992 to July 1995 and served as a Vice  President of the
Company from its inception in 1989 to February 1992. He also served as Treasurer
and Assistant  Secretary of the Company since its inception in 1989 and as Chief
Financial Officer from 1989 through September 2000. He was a member of the Board
of Directors  and Chair of the Audit  Committee  of City and Suburban  Financial
Corporation until it was sold in July 2007. He also is a Director of the Sy Syms
School of  Business  of  Yeshiva  University  and a Trustee of the Museum of the
Moving Image, where he also serves on its Audit Committee.

     PAUL R.  SINSHEIMER,  62,  has  served as  Chairman  of the Board and Chief
Executive  Officer of the Company  since  December  2000,  as  President  of the
Company since September 1998, as an Executive Vice President of the Company from
its  inception in 1989 to September  1998 and as a director of the Company since
its inception.  From 1970 to 1989, Mr. Sinsheimer worked for Commercial Alliance
Corporation in several positions including Executive Vice President.

     LEOPOLD SWERGOLD,  69, has served as a director of the Company since August
16, 2005. Mr.  Swergold is the sole member of Anvers  Management  LLC, a general
partner of two private equity funds. Mr. Swergold was a Managing Director at ING
Groep  N.V.  from  1997  until  he  retired  in  December  2004.  He was Head of
Healthcare  Investment  Banking and a member of the Board of Directors of Furman
Selz from 1989 until it was acquired by ING Groep N.V. in 1997. After working on
Wall Street for twenty years, Mr. Swergold formed his own investing banking firm
in 1983 that later  merged into Furman Selz in 1989.  Mr.  Swergold  served as a
Governor  and  Chair of the  Audit  Committee  of the  National  Association  of
Securities  Dealers  ("NASD")  from 1989 to 1992. He is a member of the Board of
Directors of Select Medical  Corporation.  Mr. Swergold is also a Trustee of the
Freer and Sackler Galleries at the Smithsonian Institution in Washington, D.C.

                                     ~ 4 ~


     H. E. TIMANUS, JR., 64, has served as a director of the Company since 1999.
Mr.  Timanus  is the  Chairman  of the  Board  and Chief  Operating  Officer  of
Prosperity Bank,  Houston,  Texas;  and Vice Chairman of Prosperity  Bancshares,
Inc.,  Houston,  Texas. He was Chairman of the Board and Chief Executive Officer
of Heritage Bank, Houston,  Texas, which merged into Prosperity Bank;  President
and Chief Executive  Officer of Commercial  Bancshares,  Inc.,  Houston,  Texas,
which merged into Prosperity Bancshares, Inc.; and President and Chief Executive
Officer of Heritage Bancshares,  Inc., Wilmington,  Delaware,  which merged into
Prosperity  Holdings,   Inc.  Mr.  Timanus  began  his  career  with  Commercial
Bancshares, Inc. in 1982.

     MICHAEL J.  ZIMMERMAN,  59, has served as a director of the  Company  since
June 7, 2004.  Mr.  Zimmerman is Executive  Vice  President and Chief  Financial
Officer of the  Continental  Grain  Company  and  President  of its  subsidiary,
ContiInvestments  Corp. Before joining  Continental Grain in 1996, Mr. Zimmerman
was a Managing  Director at Salomon  Brothers  Inc.,  where he served in various
senior  positions in the investment  banking and firm investment  areas. He is a
member of the Board of Directors of Overseas  Shipholding  Group, Inc., where he
serves as non-executive Chairman, and a member of the Board of Directors of KBW,
Inc., where he is a member of the Audit Committee.


                    INDEPENDENT AND NON-MANAGEMENT DIRECTORS

     The Board of Directors  affirmatively  determined Messrs.  Fisher,  Palitz,
Swergold,  Timanus and Zimmerman each meet the independence criteria established
by the New York Stock Exchange for  independent  board members.  Therefore,  all
non-management   directors  are  independent.   The  Board  also   affirmatively
determined  no material  relationships  exist between the Company and any of the
independent  directors that would  interfere with their judgment in carrying out
their  responsibilities  as a  director.  In  addition,  the Board of  Directors
determined the members of the Audit  Committee meet the additional  independence
criteria required for audit committee membership.

     The non-management directors meet regularly without management directors or
employees  present.  If the meeting is in conjunction with a committee  meeting,
the  Chair of the  committee  meeting  acts as the  presiding  director.  If the
meeting is not in  conjunction  with a  committee  meeting,  the  non-management
directors  rotate  acting as the  presiding  director.  Interested  parties  may
communicate  with  non-management  directors  in  the  manner  described  in the
Communications with the Board of Directors section below.


                   BOARD OF DIRECTORS COMMITTEES AND MEETINGS

EXECUTIVE COMMITTEE
     The Board has established an Executive  Committee,  currently consisting of
four directors. The Executive Committee can exercise all the powers of the Board
between  meetings of the Board.  The current members of the Executive  Committee
are Messrs. Fisher, Palitz,  Sinsheimer and Swergold and they were the Executive
Committee's members during fiscal 2009.

AUDIT COMMITTEE
     The Board has established an Audit Committee, currently consisting of three
independent directors. The Audit Committee acts under a written charter

     approved  by the Board.  The  current  members of the Audit  Committee  are
Messrs.  Palitz,  Timanus  (Chairperson)  and  Zimmerman and they were the Audit
Committee's  members during fiscal 2009. The Audit  Committee is responsible for
monitoring:

     o    the integrity of the Company's financial statements;
     o    the independent registered public accounting firm's qualifications and
          independence;
     o    the   performance  of  the  Company's   internal  audit  function  and
          independent registered public accounting firm; and
     o    the Company's compliance with legal and regulatory requirements.

     The Audit  Committee  pre-approves  all  auditing  services  and  permitted
non-audit services to be performed for the Company by the independent registered
public accounting firm. The Audit Committee is also responsible for engaging the
Company's   independent   registered  public  accounting  firm  and  establishes
procedures (i) for the receipt,  retention and treatment of complaints  received
by the Company  regarding  accounting,  internal control or auditing matters and
(ii)  for the  confidential,  anonymous  submission  by  employees  of  concerns
regarding questionable accounting or auditing matters.

                                     ~ 5 ~


     Upon consideration of the attributes of an audit committee financial expert
as set forth in the regulations promulgated by the SEC, the Board determined Mr.
Timanus  possesses  these  attributes  through his experience as Chief Operating
Officer of  Prosperity  Bank,  and  accordingly  he is  designated  as the Audit
Committee financial expert. In addition, the Board also determined Mr. Zimmerman
possesses the  attributes of an audit  committee  financial  expert  through his
experience as the Chief Financial  Officer of Continental  Grain Company and Mr.
Palitz also  possesses the  attributes of an audit  committee  financial  expert
through  his  experience  as  former  chairman  of City and  Suburban  Financial
Corporation's  audit  committee  and as the  Company's  former  chief  financial
officer.


EXECUTIVE COMPENSATION AND STOCK OPTION COMMITTEE
     The  Board has  established  an  Executive  Compensation  and Stock  Option
Committee (the  "Executive  Compensation  Committee"),  currently  consisting of
three independent  directors.  The Executive Compensation Committee acts under a
written charter approved by the Board. The current members are Messrs.  Swergold
(Chairperson),  Timanus and Zimmerman  and they were the Executive  Compensation
Committee's members during fiscal 2009.

     The  Executive  Compensation  Committee  reviews  and  approves  the goals,
objectives  and   performance   relevant  to  the  named   executive   officers'
compensation and approves compensation including equity compensation awards. The
Committee  retains and does not delegate any of its exclusive power to determine
all matters of executive compensation and benefits,  although the Committee does
discuss the compensation for other executive  officers with Mr.  Sinsheimer (who
is also a  director).  The  Committee  administers  the  Company's  Amended  and
Restated 2001 Management Incentive Plan (the "MIP") and the 2006 Stock Incentive
Plan (the "SIP"). The Committee also reviews director  compensation annually and
recommends  the  form  and  amount  of  director  compensation  to the  Board of
Directors for approval.

     The Executive  Compensation Committee considers the competitive market data
provided by its independent compensation consultants,  the Company's performance
and the  assessments  provided  by the Chief  Executive  Officer for each of the
other executives' individual performance. For fiscal 2009, the Committee engaged
Frederic W. Cook & Co.,  Inc.  ("Cook") to construct a peer group of  companies,
provide  marketplace  information  and  provide  advice  on  competitive  market
practices regarding compensation for the Chief Executive Officer.  Additionally,
Cook updated the list of peer group  comparisons  prepared for the Committee for
fiscal 2008 by Watson Wyatt  Worldwide and SNL Financial.  Cook did not make any
recommendations   regarding   the  amount  or  form  of  executive  or  director
compensation  and did  not  provide  any  other  services  to the  Company.  The
composition of the peer groups are described in the Compensation  Discussion and
Analysis section below.


CORPORATE GOVERNANCE AND NOMINATING COMMITTEE
     The Board has established a Corporate Governance and Nominating  Committee,
currently consisting of four independent  directors.  The Committee acts under a
written charter  approved by the Board.  The current members are Messrs.  Fisher
(Chairperson),  Swergold,  Timanus  and  Zimmerman  and they were the  Corporate
Governance and Nominating Committee's members during fiscal 2009.

     The purpose of the  Corporate  Governance  and  Nominating  Committee is to
ensure that the Board of Directors is properly constituted to meet its fiduciary
obligations  to the Company and its  stockholders,  and that the Company has and
follows appropriate corporate governance standards. The Committee is responsible
for (i)  nominating  qualified  candidates  for  appointments  to the Board (ii)
recommending  the code of business  conduct and ethics and corporate  governance
guidelines  to the Board and (iii)  overseeing  the  evaluation of the Board and
management.

     The Corporate  Governance and Nominating Committee also recommends director
nominations,  and reviews the appropriate skills and characteristics required of
Board  members.  In  conducting  this  assessment,  the  Committee  focuses on a
candidate's  financial  expertise and finance  company  experience and considers
knowledge,  skills,  business experience,  administration and relevant technical
disciplines and other  appropriate  factors given the current needs of the Board
and the Company, to maintain a balance of knowledge,  experience and capability.
Nominees for the Board should have the highest personal and professional ethics,
integrity and values and be committed to representing the long-term interests of
stockholders.  They should be  inquisitive  and objective and exhibit  practical
judgment on issues.  The Committee may engage  consultants or third-party search
firms to assist in identifying and evaluating potential nominees.

     In  recommending  candidates  for  election  to the  Board,  the  Corporate
Governance and Nominating Committee considers nominees recommended by directors,
officers,  stockholders  and others,  using the same  criteria  to evaluate  all
candidates.  Evaluation of candidates  generally involves  reviewing  background
materials, internal discussions and

                                     ~ 6 ~


interviewing  selected  candidates as  appropriate.  Upon  selecting a qualified
candidate, the Committee recommends the candidate for the Board's consideration.

     Stockholders may recommend a nominee by writing to the Company's  Secretary
specifying  the nominee's  name and  qualifications  for Board  membership.  All
recommendations  are  submitted  to  the  Corporate  Governance  and  Nominating
Committee. Each submission must include (i) a brief description of the candidate
(ii) the candidate's name, age, business address and residence address (iii) the
candidate's  principal  occupation  (iv) the  number of  shares of Common  Stock
beneficially  owned and (v) any other  information  required by the rules of the
New York Stock  Exchange and SEC to list the candidate as a nominee for director
in a  proxy  statement.  Recommended  candidates  may  be  required  to  provide
additional information.


MEETINGS IN FISCAL 2009
     During fiscal 2009,  the Board of Directors  met four times,  the Executive
Committee  met  once,  the  Audit  Committee  met  four  times,   the  Executive
Compensation  and  Stock  Option  Committee  met five  times  and the  Corporate
Governance and Nominating  Committee met twice.  During fiscal 2009, five of the
directors attended,  either in person or telephonically,  all of the meetings of
the Board and  committees  on which the director  served and the other  director
attended at least 93% of the total number of meetings of Board and committees on
which he served.


                   COMMUNICATIONS WITH THE BOARD OF DIRECTORS

     Stockholders  may communicate  with the Company's Board of Directors or any
individual  director through the Company's Secretary by writing to the following
address: Board of Directors, c/o Secretary,  Financial Federal Corporation,  730
Third Avenue,  23rd Floor,  New York, NY 10017.  The  Company's  Secretary  will
forward  all  correspondence  to the  Board,  except for spam,  junk mail,  mass
mailings, job inquiries,  surveys, business solicitations or advertisements,  or
other  inappropriate  material.  The  Company's  Secretary  may forward  certain
correspondence elsewhere within the Company for review and possible response.

     Interested  parties  can report any  concerns to  non-management  directors
confidentially  or  anonymously  by writing direct to the Chair of the Corporate
Governance and Nominating Committee c/o Financial Federal Corporation, 730 Third
Avenue,  23rd Floor, New York, NY 10017. These  communications  will be reviewed
and any concerns  relating to accounting,  internal  control or auditing will be
forwarded to the Chair of the Audit Committee.


           COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     Messrs. Swergold,  Timanus and Zimmerman served as members of the Executive
Compensation  and  Stock  Option  Committee  during  fiscal  2009.  They have no
relationship  with the Company other than as directors and stockholders and they
have never been (i) an officer or employee of the Company (ii) a participant  in
a "related person"  transaction or (iii) an executive officer of another entity,
where one of the Company's executive officers serves on the board of directors.


                              AVAILABLE INFORMATION

     The  Company's  website is  http://www.financialfederal.com.  The following
corporate  governance  and  committee  charter  documents  are  available in the
Investor Relations section of the website under Corporate Governance:

     o    Corporate Governance Guidelines
     o    Code of Business Conduct and Ethics
     o    Charters for the Audit  Committee,  Executive  Compensation  and Stock
          Option Committee, and Corporate Governance and Nominating Committee.

     Copies of these  documents are also  available  free to any  stockholder on
request to Financial  Federal  Corporation,  730 Third Avenue,  23rd Floor,  New
York, NY 10017, Attn: Corporate Secretary.

                                     ~ 7 ~


                            COMPENSATION OF DIRECTORS

     This section provides information  regarding the compensation  policies for
non-employee  directors  and amounts paid to them in fiscal 2009.  The Executive
Compensation Committee reviews director compensation  annually,  including fees,
retainers, and equity compensation, as well as total compensation. The Executive
Compensation  Committee recommends changes to director compensation to the Board
for approval.

     The following  table presents the Company's  fiscal 2009 cash  compensation
arrangements  for  its  non-employee  directors.  These  cash  compensation  are
unchanged  from fiscal 2008.  The annual  retainers  are pro-rated if a director
joins the Board or begins to serve as a committee chair between annual meetings.
Any director who is an officer of the Company  (currently  only Mr.  Sinsheimer)
does not receive  compensation  for his  services as a director.  A Director can
elect to receive  his annual  retainer  for  service as a director  in shares of
Common Stock issued under the SIP.

     --------------------------------------------------------------------------
                                              Annual           Fee for each
                   Position                retainer ($)    meeting attended ($)
     --------------------------------------------------------------------------
     Director                                    45,000                   1,000
     Audit Committee Chair                       10,000                      --
     Executive Compensation and Stock
        Option Committee Chair                    6,000                      --
     Corporate Governance and Nominating
        Committee Chair                           4,000                      --
     Committee Member                                --                   1,000
     --------------------------------------------------------------------------

     The  Board  believes  in  granting  equity   compensation  to  non-employee
directors  to further  align their  interests  with those of  stockholders.  The
Company does not have an equity  compensation  plan for non-employee  directors,
and instead  equity  grants are made from time to time at the  discretion of the
Board. On December 9, 2008, each non-employee  director was awarded a restricted
stock unit grant  representing  2,000  shares of Common Stock under the SIP. The
units vest one year after  grant or  earlier  upon a sale of the  Company or the
director's  death or disability,  and are forfeited upon  resignation of service
before  vesting or if the  director is not  re-elected  to the Board at the next
annual  meeting of  stockholders.  Vested  units  will be settled  with an equal
number of shares of Common Stock upon the  director's  termination of service or
sale of the Company.  The directors receive cash dividend equivalent payments on
vested and unvested  restricted  stock units when the Company pays a dividend on
its Common Stock.

     As  of  July  31,  2009,  each  non-employee  director  held  6,000  vested
restricted  stock  units and 2,000  unvested  restricted  stock  units,  and Mr.
Swergold held 7,500 stock options.

     Directors are reimbursed for travel and other expenses  directly related to
activities as directors.  Directors are also entitled to the protection provided
by  the  indemnification  provisions  in  the  Company's  Restated  Articles  of
Incorporation and Bylaws and under indemnification agreements.

     The following table provides compensation  information for the non-employee
directors for fiscal 2009.

                    DIRECTOR COMPENSATION - FISCAL YEAR 2009


-----------------------------------------------------------------------------------------------------------------
                                                                          Change in
                                                                           Pension
                                                                          Value and
                        Fees                                             Nonqualified
                      earned or                           Non-Equity       Deferred
                       paid in      Stock     Option    Incentive Plan   Compensation     All Other
          Name         cash ($)   Awards($)  Awards($)  Compensation($)   Earnings($)  Compensation($)  Total ($)
          (a)            (b)       (c)(1)      (d)            (e)             (f)            (g)           (h)
-----------------------------------------------------------------------------------------------------------------
                                                                                   
 Lawrence B. Fisher      56,000      46,740          0                0             0                0    102,740
 Michael C. Palitz       54,000      46,740          0                0             0                0    100,740
 Leopold Swergold (2)    63,000      46,740          0                0             0                0    109,740
 H. E. Timanus, Jr.      70,000      46,740          0                0             0                0    116,740
 Michael J. Zimmerman    59,000      46,740          0                0             0                0    105,740
-----------------------------------------------------------------------------------------------------------------


(1)  Each  amount  in  this  column  is the  expense  recognized  for  financial
     reporting  purposes in fiscal 2009 for restricted stock units awarded under
     the SIP in fiscal 2007 through fiscal 2009 as calculated  without reduction
     for estimated forfeitures under SFAS 123(R).

(2)  Mr.  Swergold  elected to receive his $45,000 annual  retainer in shares of
     Common  Stock.  He received a grant of 2,010  vested  shares on December 9,
     2008 when the closing stock price was $22.38.

                                     ~ 8 ~


                           RELATED PERSON TRANSACTIONS

     Paul R. Sinsheimer (CEO and director),  Michael C. Palitz (director),  Troy
H. Geisser (executive  officer) and Steven F. Groth (executive officer) directly
or through  related  entities  invest in the  Company's  commercial  paper.  The
Company issued this debt under the terms of its direct  commercial paper program
at annual interest rates, ranging from 2.25% to 4.00% in fiscal 2009, and at the
same terms and  conditions  available  to unrelated  investors.  The table below
provides more information on these transactions.

     ------------------------------------------------------------------------
                                                                  Principal
                          Highest Principal      Interest        Outstanding
                           Outstanding in      Paid during        at October
            Name           Fiscal 2009 ($)    Fiscal 2009 ($)    15, 2009 ($)
     ------------------------------------------------------------------------
     Paul R. Sinsheimer           3,516,616            72,349       3,631,183
     Michael C. Palitz              605,477            21,086         512,857
     Troy H. Geisser                490,214             3,844         534,225
     Steven F. Groth              1,715,453            15,453       1,740,106
     ------------------------------------------------------------------------


                BOARD REVIEW OF TRANSACTIONS WITH RELATED PERSONS

     The Board of Directors has adopted  Procedures for Review of Related Person
Transactions (the  "Procedures"),  that set forth the procedures followed by the
Company for the review and approval or ratification of transactions with related
persons.  The  Procedures  are  designed to ensure that any  transaction  with a
related  person is fair and  reasonable  to, and in the best  interests  of, the
Company and does not violate the Company's  Corporate  Governance  Guidelines or
the Code of Business Conduct.  Related persons include  directors,  nominees for
election as a director  and the  Company's  executive  officers,  as well as the
members of each such person's  immediate family. The Procedures require that (i)
any  transaction  between the Company and an executive  officer  (other than the
Chief  Executive  Officer) or his or her immediate  family member be approved by
the Chief Executive  Officer and (ii) any transaction  between the Company and a
director,  nominee for election as a director or the Chief Executive  Officer or
his or her immediate  family member be approved by the Corporate  Governance and
Nominating Committee. The transactions covered include any business,  financial,
legal,  accounting,   consulting  or  employment  transaction,   arrangement  or
relationship.

     The commercial  paper  transactions  referred to above occurred  before the
Procedures were in effect. The commercial paper was issued to the executives and
director at the same terms and conditions as the Company issues commercial paper
to  unrelated  investors  and  therefore,  the Board of  Directors  believes the
transactions were fair and reasonable to the Company.

                                     ~ 9 ~


COMPENSATION DISCUSSION AND ANALYSIS
     This discussion  describes the Company's  compensation program for the five
named  executive  officers,  namely,  the Chief Executive  Officer (CEO),  Chief
Financial  Officer (CFO) and the three other most highly  compensated  executive
officers in fiscal 2009.


OVERVIEW, OBJECTIVES AND COMPENSATION PHILOSOPHY
     The Executive  Compensation and Stock Option Committee (the "Committee") is
responsible for determining  the  compensation of the named executive  officers.
The Committee  oversees the  compensation  programs for these officers to ensure
consistency  with Company goals and objectives and is responsible  for designing
and executing the Company's executive compensation program.

     The Committee's primary objectives in designing the executive  compensation
program are to:

     o    retain key executive officers;
     o    link compensation directly to the Company's performance; and
     o    align executive officers' interests with those of stockholders.

     Therefore,  the  Committee  believes  long-term   performance-based  equity
compensation in the form of restricted  stock with extended  vesting is the most
effective way to compensate executive officers and achieve these objectives. The
Committee  believes  earnings,  asset quality,  leverage,  available  liquidity,
growth and risk  management are fundamental key metrics to measure the Company's
performance and determine compensation.  The Committee also reviews compensation
paid to similarly situated executives of designated peer companies and the named
executive officers' past compensation primarily as reference points.

     The Committee believes the Company has an outstanding  management team that
has produced  excellent  results  since the  Company's  inception  in 1989.  The
Company  has  been  profitable  in  every  fiscal  quarter  since  its  founding
regardless  of  economic  conditions.  There  has  been  little  turnover  among
executive  management  during  the last ten years.  Four of the named  executive
officers  have been with the Company for more than ten years and the other named
executive  officer (Mr.  Groth) joined the Company nine years ago. The Committee
believes  the  Company's   continuing  success  and  management  team  retention
demonstrates the success and effectiveness of its compensation policies.

     Fiscal 2009 was another  successful year as evidenced by the amounts of net
income and earnings per share,  coupled with maintaining superior asset quality,
low leverage and ample liquidity.  The Committee  believes this was particularly
impressive given the extremely difficult  circumstances in capital markets,  the
financial  services  industry  and the  economy  in  general.  As a result,  the
Committee believes it is important to keep intact the executive  management team
that has generated positive results for the Company and its stockholders.

     The Committee's  philosophy also includes linking a significant  portion of
the CEO's cash compensation directly to the Company's year-to-year  performance.
Accordingly, while the Company's annual incentive plan allows for the payment of
cash awards to any of the Company's executive  officers,  the Committee believes
the CEO  should  be the only  executive  compensated  with cash  incentives  for
short-term  corporate  performance and that other  executives  should have their
performance-based  compensation  linked to the long-term  success of the Company
through equity awards.  The Committee  believes this is appropriate  because the
CEO is ultimately responsible for the Company's yearly performance.


OVERVIEW OF COMPENSATION PROGRAM
     The  executive   compensation  program  features  the  following  practices
designed to achieve the Committee's objectives of retention, pay for performance
and alignment of executive officers' interests with those of stockholders:

     o    No employment agreements or cash severance arrangements;
     o    No  retirement  or pension  plans (other than a one-time  equity-based
          award  of  restricted  stock  units to the CEO in 2002  that  requires
          almost eight years of service  before full vesting and generally  will
          not be settled with shares until the CEO's retirement after age 62);
     o    Providing   competitive  base  salaries  that  are  not  automatically
          increased each year;
     o    Limiting the annual cash bonus opportunity to only the CEO;
     o    Awarding  performance-based  restricted  stock linked to the Company's
          profitability with extended vesting;
     o    Grants of  restricted  stock and  restricted  stock units to the named
          executive officers in 2006 and 2009 as long-term incentives to further
          encourage  them to  remain  with  the  Company  for the  rest of their
          careers. The awards generally vest only upon termination of employment
          after age 62 or earlier  upon a sale of the  Company or the  executive
          officer's death or disability;
     o    Tax restoration  payments if the executives  incur a golden  parachute
          excise tax upon a change of control ; and
     o    Limited perquisites and other personal benefits.

                                     ~ 10 ~


COMPENSATION PEER GROUPS AND TALLY SHEET INFORMATION
     Given the Company's niche role in the financial  services  industry,  it is
difficult to identify and construct a true peer group of competitive  companies.
To evaluate  competitive  compensation  practices in fiscal 2009,  the Committee
retained  the services of Frederic W. Cook & Co.,  Inc.  ("Cook") to construct a
peer  group   consisting  of  both   commercial   lenders  and  other  financial
institutions.  Additionally,  Cook  updated  the  peer  groups  utilized  by the
Committee the previous fiscal year,  consisting of both  commercial  lenders and
other  financial  institutions,  constructed  for the  Company in fiscal 2008 by
compensation consultants Watson Wyatt and SNL Financial.

Frederic W. Cook Peer Group
---------------------------
   First Busey                            Glacier Bancorp
   First Community Bancshares             Home Bancshares
   First Financial Bancorp                Lakeland Financial
   First Financial Bankshares             Renasant
   First Merchants                        S & T Bancorp
   FNB Corp                               SCBT Financial
   Frontier Financial                     Texas Capital Bancshares

Watson Wyatt Peer Group
-----------------------
   Trustco Bank Corp. NY                  Firstfed Financial Corp.
   Republic Bancorp Inc.                  Hanmi Financial Corp.
   Sterling Financial Corp.               Bankunited Financial Corp.
   Community Bank System Inc.             Triad Guaranty Inc.
   Capitol Bancorp Ltd.                   Dime Community Bancshares Inc.

SNL Financial Peer Group
------------------------
   Banks:
   ------
   Lakeland Bancorp, Inc.                 Century Bancorp, Inc.
   Tompkins Financial Corporation         Intervest Bancshares Corporation
   Sterling Bancorp                       Camden National Corporation
   Hudson Valley Holding Corp.            Pennsylvania Commerce Bancorp, Inc.
   Financial Institutions, Inc.           State Bancorp, Inc.
   Omega Financial Corporation            Arrow Financial Corporation
   Univest Corporation of Pennsylvania    Bancorp Rhode Island, Inc.
   Suffolk Bancorp

   Specialty Lenders:
   ------------------
   Interpool, Inc.                        Franklin Credit Management Corporation
   Advanta Corp.                          TAL International Group, Inc.
   Williams Scotsman International, Inc.

     Cook also  provided  data to the Committee  showing the  compensation  each
company  paid to its chief  executive  officer in 2007.  In addition to the peer
group data,  the Committee  also  requested and reviewed a "tally sheet" showing
the CEO's  total  compensation  from the  Company.  The tally  sheet  lists each
element of the CEO's fiscal year  compensation,  the  compensation the CEO would
have received upon a sale of the Company or  termination  of employment  without
cause,  and the current value of previously  granted  compensatory  awards.  The
Committee  also  requested  and reviewed  reports from the Company  showing each
executive officer's total compensation for the last five years.


TAX AND ACCOUNTING CONSIDERATIONS
     Under  Section  162(m)  of  the  Internal  Revenue  Code,  the  Company  is
prohibited from deducting for federal income tax purposes compensation in excess
of $1  million  paid  to the  Company's  principal  executive  officer  and  the
Company's three highest compensated executive officers (other than the principal
executive officer or the principal financial  officer),  except this prohibition
does  not  apply  to   compensation   that   qualifies   as   "performance-based
compensation."  The  Committee  takes the Section  162(m)  limit into account in
determining executive compensation,  but retains the flexibility to grant awards
that  do  not  qualify  as  performance-based  compensation  to the  extent  the
Committee   considers   necessary  or  appropriate  to  meet  its   compensation
objectives.

     The Committee also considers and reviews the accounting implications of its
executive compensation decisions.


COMPONENTS OF EXECUTIVE COMPENSATION
     The  compensation of named executive  officers has two primary  components:
long-term  incentive  compensation  and annual base salary.  The CEO also has an
annual cash incentive bonus  opportunity  and received a supplemental  executive

                                     ~ 11 ~


retirement  ("SERP")  benefit in the form of  restricted  stock  units in fiscal
2002. Executive perquisites and other personal benefits are limited primarily to
the benefits available to other employees and represent a minor portion of total
compensation.  The  Company  also  does  not have any  employment  or  severance
agreements  with executive  officers or any retirement  programs (other than the
SERP benefit for the CEO).  The  Committee's  philosophy  is to not provide cash
severance because it wants to reward and motivate performance and not compensate
former executives no longer contributing to the Company.


LONG-TERM INCENTIVE COMPENSATION
     The Company's long-term incentive compensation arrangements are designed to
retain its executive officers and to ensure that a significant  portion of their
compensation  is at risk  and  linked  directly  with  the  Company's  long-term
success. Long-term compensation is provided through equity awards under the 2006
Stock  Incentive  Plan  described  below  and  is  principally  in the  form  of
restricted  stock or  restricted  stock units  settled in shares of Common Stock
(collectively,  "stock grants") with extended vesting periods. The Committee has
relied on stock  grants  for  executives,  rather  than  stock  options,  as the
preferred  form of  long-term  incentive  compensation  award since  Fiscal 2002
because it believes  stock grants align an  executive's  interests  more closely
with those of shareholders. The Committee does not have a formal policy for when
it grants stock options or other equity-based awards.

     The  executive  officers  receive  dividends  on  all  unvested  shares  of
restricted stock and dividend equivalent payments on restricted stock units when
the Company pays a dividend on its Common Stock.  The  agreements for restricted
stock and  restricted  stock units provide for immediate  vesting in full upon a
sale of the Company or the officer's death or disability. Some of the agreements
also provide for immediate vesting in full upon a termination of the executive's
employment by the Company  without "cause" or a termination by the executive for
"good reason."  Unvested  shares are subject to forfeiture  upon  termination of
employment for any other reason.


AMENDED AND RESTATED 2001 MANAGEMENT INCENTIVE PLAN (MIP)
     The Amended and Restated 2001  Management  Incentive Plan, or MIP, was last
approved by stockholders in December 2006. The MIP is designed to qualify awards
as  performance-based  compensation  under Internal Revenue Code Section 162(m).
The CEO and the  Company's  other  executive  officers  are  eligible to receive
awards  under the MIP.  Both bonus and  restricted  stock  awards may be granted
under the MIP. The maximum bonus award for a performance  period is $3.0 million
and the maximum annual  restricted  stock award is 200,000 shares.  Bonus awards
can be based on the  achievement of individual  targets or one or more specified
financial performance goals over a performance period not to exceed 12 months as
determined  by the  Committee.  Bonus  awards  may be paid in cash or  shares of
Common Stock.  Restricted  stock awards are subject to the achievement of one of
more  specified  financial  performance  goals over a performance  period not to
exceed 12 months,  and, if earned at the end of the performance period, may then
be subject to time-based  vesting  requirements.  A total of 1,000,000 shares of
Common  Stock  were  authorized  for  awards  under the MIP and  625,000  shares
remained available for future awards at July 31, 2009.


2006 STOCK INCENTIVE PLAN (SIP)
     The 2006 Stock  Incentive  Plan,  or SIP, was approved by  stockholders  in
December 2006. All employees are eligible to receive awards under the SIP, which
may be  restricted  stock,  stock  options,  restricted  stock  units  or  stock
appreciation  rights.  No  employee  may  receive in any  fiscal  year (i) stock
options to purchase  more than  250,000  shares (ii) stock  appreciation  rights
relating to more than 250,000  shares or (iii)  restricted  stock or  restricted
stock unit  awards  that in the  aggregate  exceed  200,000  shares.  A total of
2,500,000  shares of Common  Stock were  authorized  for  awards  and  1,679,288
remained available for future awards at July 31, 2009.


ANNUAL BASE SALARY
     The Committee sets named executive officer base salaries primarily based on
the abilities,  performance and experience of the individual. The Committee also
reviews past compensation and receives  recommendations from the CEO about their
compensation  levels.  The Committee sets base salaries for the named  executive
officers at competitive levels because it does not believe all of an executive's
compensation should be at risk. In establishing the level of these salaries, the
Committee  considers  the  Company  does not offer  benefits  comparable  to the
benefits  offered by many of the  companies  in the peer  groups such as pension
benefits and a 401(k) employer match.


SUPPLEMENTAL RETIREMENT BENEFITS (SERP)
     The Company  established a Supplemental  Retirement  Benefits  program,  or
SERP, for Mr. Sinsheimer in Fiscal 2002. Mr. Sinsheimer became the Company's CEO
in Fiscal  2001.  The  purposes of the SERP were to retain his services for many
years and to motivate him further to create  stockholder  value. Under the SERP,
Mr. Sinsheimer was awarded a grant of 150,000  restricted stock units subject to
annual vesting over an eight-year period ending on January 1, 2010. The extended
vesting  period  was  designed  to  encourage  Mr.  Sinsheimer  to  focus on the
Company's  long-term  success.  Granting  restricted  stock units furthered this
long-term  objective since the underlying  shares will generally not be released
to Mr. Sinsheimer until after termination of his employment as CEO after age 62.
The SERP is discussed further in the Nonqualified  Deferred Compensation section
below.

                                     ~ 12 ~


EMPLOYEE BENEFITS, PERQUISITES AND DEFERRED COMPENSATION
     The Company offers very limited  perquisites and other personal benefits to
the named  executive  officers  consisting  mainly of 401(k) plan  participation
without  Company  matching  contributions  and a health plan  requiring  monthly
employee  payments.  The limited  perquisites  provided  to the named  executive
officers during fiscal 2009 are shown in column (i) of the Summary  Compensation
Table below.

     Named executive  officers can defer  compensation  but the Company does not
match any amounts deferred.  Deferred compensation arrangements are described in
the Nonqualified Deferred Compensation section below.


CHANGE IN CONTROL AND SEVERANCE
     The  Company  does not have any  plans or  arrangements  that  entitle  its
executive  officers to receive cash severance  benefits in the event of a change
in control or a termination  of  employment.  All unvested  shares of restricted
stock and  unvested  restricted  stock  units  awarded  to the  named  executive
officers vest fully upon a sale of the Company, whether or not the employment of
the executive is terminated in connection with the sale (commonly referred to as
a "single trigger") or the officer's death or disability, and some may also vest
upon a termination of the executive's  employment by the Company without "cause"
or a termination  by the executive for "good reason.  The Committee  considers a
sale of the Company as a triggering event for the acceleration of the vesting of
equity awards to be reasonable and necessary from a competitive  perspective and
to  induce  retention  in the  event a  corporate  transaction  could  place the
executive's  job in jeopardy.  In addition,  since the Company  provides no cash
severance  and because  equity  compensation  is the primary  form of  long-term
incentive compensation,  the Committee believes providing accelerated vesting is
also  appropriate  in  the  event  the  executive's   employment  is  terminated
involuntarily without cause.

     Each named executive  officer,  under an Excise Tax Restoration  Agreement,
has the right to receive excise tax  restoration  payments if there is a sale of
the Company and the accelerated  vesting of restricted  stock,  restricted stock
units and any other payments or benefits received triggers an excise tax payment
under Section 280G of the Internal  Revenue Code (the federal  golden  parachute
excise tax rules). Reimbursing the executive for any excise tax incurred ensures
the purpose and  benefits  of their  long-term  stock  awards are  achieved  and
eliminates  the incentive an executive  might  otherwise have to not support the
transaction.  The Committee also believes  providing  excise tax  restoration is
appropriate so executive officers would receive the same value from their equity
holdings as other stockholders.


COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
     Mr. Sinsheimer's annual base salary for fiscal 2009 was $600,000.  This has
been his annual base salary since  February  2006.  Before  February  2006,  Mr.
Sinsheimer's annual base salary was $750,000 at its highest level. The Committee
and Mr.  Sinsheimer  previously  agreed to reduce his base salary to its present
level in exchange for an increase in the at-risk,  performance-based  portion of
his total compensation.

     For fiscal 2009,  the  Committee  approved for the CEO both an annual award
and a long-term equity  performance award under the MIP. As an annual award, the
CEO was eligible to earn a performance-based bonus ranging from $0 to $1,000,000
depending on the Company's fiscal 2009 diluted earnings per share ("EPS"),  with
(i) a threshold bonus of $100,000  requiring  minimum EPS of $1.55 (ii) a target
bonus of $400,000  requiring  minimum EPS of $1.65 and (iii) a maximum  bonus of
$1,000,000  requiring  minimum EPS of $1.80. EPS is a reported  financial metric
used to evaluate a Company's  performance,  that the  Committee  believes  has a
positive  correlation  with  increased  stockholder  value.  In fiscal 2008, the
Company attained record EPS of $2.01.  Consistent with the Committee's desire to
link compensation  directly to successful Company  performance,  over 60% of the
CEO's  maximum  possible  annual cash  compensation  for fiscal 2009 was payable
under  the MIP and at risk.  As an equity  award,  the CEO  received  a grant of
50,000 shares of restricted stock  contingent upon the Company  achieving EPS of
at least $1.65 for fiscal 2009,  and subject  forfeiture  in its entirety if the
performance  condition  was not  achieved.  To  encourage  the  CEO's  long-term
service,  the award provides for the shares,  if earned, to vest five years from
the date of grant,  subject to earlier  vesting upon a sale of the Company,  the
CEO's death or disability,  termination  of the CEO's  employment by the Company
without "cause" or a termination of employment by the CEO for "good reason."

     The Committee retained discretion, regardless of the amount of EPS achieved
for fiscal  2009,  to reduce or  eliminate  (i) the amount of any bonus over the
$400,000 target amount and (ii) the restricted stock award.

     For fiscal 2009,  the Company  reported EPS of $1.72.  This resulted in the
CEO  receiving  a cash bonus of  $600,000  and  retaining  all 50,000  shares of
restricted  stock.  The  Committee  did not exercise its negative  discretion to
reduce  either award because the Company's  financial  results were  outstanding
considering  the  extremely  difficult  conditions  in capital  markets  and the
economy.

     The CEO's  compensation  is  materially  greater  than the other  executive
officers'  compensation  because his  responsibilities  for the  management  and
strategic  direction  of  the  Company  are  significantly  greater  and  he has
substantial additional obligations as CEO. Mr. Sinsheimer is a co-founder of the
Company and has been its primary guiding force for

                                     ~ 13 ~


many  years.  He  serves  as CEO,  President  and  Chairman  of the  Board.  The
difference  between  his and  the  other  executive  officers'  compensation  is
primarily  attributable to higher  performance-based  incentive awards that will
only create value for Mr. Sinsheimer if Company  performance goals are attained.
The  Committee  believes  it is  desirable  to provide a  significant  amount of
at-risk,  performance-based compensation to the CEO to continue to encourage and
reward him for superior accomplishments.


COMPENSATION OF OTHER NAMED EXECUTIVE OFFICERS
     The  Committee  uses  the  same  criteria  it  uses  for  the  CEO  to  set
compensation  for each of the other named  executive  officers.  The Committee's
objective  in setting  their  compensation  is to provide them with an equitable
level of  compensation  taking  into  account (i) their  performance  (ii) their
responsibilities  (iii) their past compensation (iv) their compensation relative
to each other (v)  compensation  levels at companies in the peer groups and (vi)
their compensation levels relative to the next tier of management.  As a result,
the base salaries and long-term equity compensation awards are similar among the
other named  executive  officers.  The Committee  reviews its initial  executive
compensation determinations with the CEO and may make changes based on the CEO's
input.

     The  Committee  did not make any changes to the salary  levels of the other
named  executive  officers  for fiscal  2009.  For fiscal  2008,  the  Committee
approved the following increases in the other named executive officers' salaries
effective  October 1, 2007 to reward  them for their  contributions  to the many
years of  successful  Company  performance  and because their base salaries have
been the same since Fiscal 2005.

     ----------------------------------------------------------------
                            Previous       Adjusted
         Name              Salary ($)     Salary ($)     Increase (%)
     ----------------------------------------------------------------
     John V. Golio           315,000        350,000                11
     James H. Mayes, Jr.     300,000        350,000                17
     Steven F. Groth         300,000        340,000                13
     Troy H. Geisser         295,000        340,000                15
     ----------------------------------------------------------------

     For fiscal 2009, the Committee awarded two stock grants to each other named
executive  officer  under the SIP.  In  October  2008,  Messrs.  Golio and Mayes
received a grant of 20,000  shares of  restricted  stock and  Messrs.  Groth and
Geisser  16,500  shares  contingent  upon the Company  achieving EPS of at least
$1.65 for fiscal  2009,  and  subject to  forfeiture  in their  entirety  if the
performance  condition is not  achieved.  The Company  reported EPS of $1.72 for
fiscal 2009.  The Committee did not exercise  negative  discretion to reduce the
awards because the Company's financial results were outstanding  considering the
extremely difficult conditions in capital markets and the economy.  Accordingly,
each other  named  executive  officer  retained  all of the shares  granted.  To
encourage their long-term service,  the awards provide for the shares to vest at
the rate of 25% each year starting  October 5, 2010,  subject to earlier vesting
upon a sale of the Company, the executive's death or disability,  termination of
the  executive's  employment by the Company  without "cause" or a termination of
employment by the executive for "good reason."

     In February  2009,  the  Committee  approved an award of 10,000  restricted
stock  units for each other  named  executive  officer in  consideration  of the
Company's  performance  despite adverse market  conditions caused by the ongoing
credit crisis and recession.  These awards are not contingent on the achievement
of pre-established  performance  criteria.  To encourage long-term service,  the
restricted stock units vest upon the earlier of the executive officers attaining
age 62 or February 22, 2026, but subject to (i) immediate vesting in full upon a
change of control or the death or  disability of the executive and (ii) pro rata
vesting (based on the time elapsed from the date of the grant) in the event of a
termination of the  executive's  employment by the Company  without "cause" or a
termination of employment by the executive for "good reason."


STOCK OWNERSHIP GUIDELINES
     The  Company  does not  have a formal  policy  mandating  each  executive's
ownership level of Common Stock, although executive officers are expected to own
a meaningful number of shares.


                          COMPENSATION COMMITTEE REPORT

     We, the Executive  Compensation  and Stock Option Committee of the Board of
Directors of the Company, have reviewed and discussed the foregoing Compensation
Discussion  and Analysis with the  management of the Company and,  based on this
review and  discussion,  have  recommended  to the Board of Directors that it be
included in this Proxy Statement.


                Executive Compensation and Stock Option Committee

                           Leopold Swergold, Chairman
                               H. E. Timanus, Jr.
                               Michael Zimmerman

                                     ~ 14 ~


         The following tables provide information on compensation for services
of the Company's principal executive officer, principal financial officer and
its three other most highly compensated executive officers, as determined on the
basis of their total compensation for fiscal 2009. The information in this table
includes compensation paid by the Company or its subsidiaries.

                  SUMMARY COMPENSATION TABLE - FISCAL YEAR 2009



-----------------------------------------------------------------------------------------------------------------------------
                                                                                         Change in
                                                                                       Pension Value
                                                                          Non-Equity        and
                                                                          Incentive    Nonqualified
                                                                             Plan        Deferred     All Other
 Name and Principal                                 Stock       Option   Compensation  Compensation  Compensation
      Position       Year   Salary($)   Bonus($)   Awards($)   Awards($)      ($)        Earnings($)     ($)        Total ($)
        (a)          (b)       (c)        (d)       (e)(1)      (f)(1)       (g)(2)         (h)         (i)(3)         (j)
-----------------------------------------------------------------------------------------------------------------------------
                                                                                         
PAUL R. SINSHEIMER
President, Chief     2009    600,000           0   3,018,934           0      600,000             0        14,400   4,233,334
Executive Officer    2008    600,000           0   2,932,161           0    1,000,000             0        14,400   4,546,561
and Chairman         2007    600,000     100,000   2,775,339           0      900,000             0        14,400   4,389,739
-----------------------------------------------------------------------------------------------------------------------------
STEVEN F. GROTH
Senior Vice          2009    340,000           0     729,376           0            0             0             0   1,069,376
President and Chief  2008    333,333           0     609,582           0            0             0             0     942,915
Financial Officer    2007    300,000           0     475,677           0            0             0             0     775,677
-----------------------------------------------------------------------------------------------------------------------------
JOHN V. GOLIO        2009    350,000           0     818,352           0            0             0             0   1,168,352
Executive Vice       2008    344,167           0     685,075           0            0             0             0   1,029,242
President            2007    315,000           0     496,589      10,920            0             0             0     822,509
-----------------------------------------------------------------------------------------------------------------------------
JAMES H. MAYES, JR.  2009    350,000           0     745,212           0            0             0        12,000   1,107,212
Executive Vice       2008    341,667           0     612,782           0            0             0        12,000     966,449
President            2007    300,000           0     393,465      22,827            0             0        12,000     728,292
-----------------------------------------------------------------------------------------------------------------------------
TROY H. GEISSER
Senior Vice          2009    340,000           0     755,472           0            0             0             0   1,095,472
President and        2008    332,500           0     644,742           0            0             0             0     977,242
Secretary            2007    295,000           0     479,711      10,920            0             0             0     785,631
-----------------------------------------------------------------------------------------------------------------------------


(1)  The amounts in columns (e) and (f) are the expense recognized for financial
     statement  reporting  purposes in fiscal 2009 for equity awards  granted in
     fiscal  2002  through  fiscal  2009 as  calculated  without  reduction  for
     estimated forfeitures under SFAS 123(R).  Assumptions used to calculate the
     amounts  in column  (f) are  provided  in Note 6 to the  Company's  audited
     consolidated  financial  statements for the fiscal year ended July 31, 2009
     included in its Annual  Report on Form 10-K filed with the SEC on September
     28, 2009.

(2)  The amounts in this column are the cash incentive  bonus awards paid to the
     CEO under the MIP.

(3)  The amounts in this column consist solely of an automobile  allowance.  The
     aggregate  amount of perquisites  and other personal  benefits  received by
     Messrs.  Golio,  Geisser  and Groth in each year did not exceed the $10,000
     annual de minimis reporting threshold.

                                     ~ 15 ~


     The following table provides  information on cash-based  performance awards
and  restricted  stock granted in fiscal 2009 to the named  executive  officers.
These awards are described in the  Compensation  Discussion and Analysis section
above.  There can be no assurance the Grant Date Fair Value of Stock Awards will
be the amount actually realized by the officer.

                 GRANTS OF PLAN-BASED AWARDS - FISCAL YEAR 2009


----------------------------------------------------------------------------------------------------------
                                     Estimated future payouts under
                                    non-equity incentive plan awards
                                 --------------------------------------
                                                                                               Grant Date
                                                                           All other stock     Fair Value
                                                                          awards: number of     of Stock
        Name         Grant date  Threshold ($)  Target ($)  Maximum ($)  shares of stock (#)    Awards($)
        (a)              (b)          (c)          (d)          (e)              (i)             (l) (1)
----------------------------------------------------------------------------------------------------------
                                                                            
Paul R. Sinsheimer       (2)           100,000     400,000    1,000,000                    0             0
                     10/22/2008              0           0            0               50,000       982,000
----------------------------------------------------------------------------------------------------------
Steven F. Groth      03/03/2009              0           0            0               10,000       177,600
                     10/22/2008              0           0            0               16,500       324,060
----------------------------------------------------------------------------------------------------------
John V. Golio        03/03/2009              0           0            0               10,000       177,600
                     10/22/2008              0           0            0               20,000       392,800
----------------------------------------------------------------------------------------------------------
James H. Mayes, Jr.  03/03/2009              0           0            0               10,000       177,600
                     10/22/2008              0           0            0               20,000       392,800
----------------------------------------------------------------------------------------------------------
Troy H. Geisser      03/03/2009              0           0            0               10,000       177,600
                     10/22/2008              0           0            0               16,500       324,060
----------------------------------------------------------------------------------------------------------


(1)  Represents  the grant date fair value as  determined  under SFAS  123(R) of
     stock awards  calculated by  multiplying  the number of shares by the grant
     date  closing  price of the Common  Stock of $19.64 on October 22, 2008 and
     $17.76 on March 3, 2009.

(2)  Mr. Sinsheimer received $600,000 of the $1,000,000 maximum award granted on
     October 22, 2008 as reported in the Summary Compensation Table.

     The following table shows the number of unvested shares of restricted stock
and restricted  stock units held by the named executive  officers as of July 31,
2009.

               OUTSTANDING EQUITY AWARDS AT FISCAL YEAR END - 2009


--------------------------------------------------------------------------------------------------------------
                                            Option awards                              Stock awards
                         -------------------------------------------------   ---------------------------------
                          Number of     Number of
                         securities    securities                                                Market value
                         underlying    underlying                            Number of shares    of shares or
                         unexercised   unexercised    Option      Option     or units of stock  units of stock
                         options (#)   options (#)   exercise   expiration     that have not    that have not
         Name            exercisable  unexercisable  price ($)     date          vested (#)       vested ($)
          (a)                (b)           (c)          (e)        (f)            (g) (6)          (h) (7)
--------------------------------------------------------------------------------------------------------------
                                                                              
Paul R. Sinsheimer (1)             0              0         --          --             358,192       7,264,134
Steven F. Groth (2)                0              0         --          --             109,812       2,226,987
John V. Golio (3)                  0              0         --          --             135,562       2,749,197
James H. Mayes, Jr. (4)            0              0         --          --             181,875       3,688,425
Troy H. Geisser (5)                0              0         --          --             131,750       2,671,890
--------------------------------------------------------------------------------------------------------------


(1)  Scheduled to vest as follows:  6,671 shares on  September  28, 2009;  3,000
     shares on October 14, 2009; 8,937 shares on November 2, 2009; 15,834 shares
     on March 15,  2010;  18,750  units on  January 1,  2010;  75,000  shares on
     October 5, 2012;  50,000  shares on  October  5,  2013;  180,000  shares on
     February 13, 2010 (see footnote 6).

(2)  Scheduled to vest as follows:  17,875 shares on March 15, 2010;  937 shares
     on April 30, 2010,  2011 (938 shares) and 2012;  4,125 shares on October 5,
     2010,  2011, 2012 and 2013;  2,875 shares on March 15, 2011 and 2012; 1,875
     shares on March 15, 2013;  25,000 shares on October 5, 2012;  30,000 shares
     and 10,000 units on November 12, 2014 (see footnote 6).

                                     ~ 16 ~


(3)  Scheduled to vest as follows:  21,750 shares on March 15, 2010;  937 shares
     on April 30, 2010,  2011 (938 shares) and 2012;  5,000 shares on October 5,
     2010, 2011, 2012 and 2013; 3,000 shares on March 15, 2011 and 2012;  30,000
     shares on October 5, 2012;  45,000  shares and 10,000  units on May 2, 2023
     (see footnote 6).

(4)  Scheduled to vest as follows: 14,375 shares on March 15, 2010; 3,750 shares
     on April 30, 2010,  2011 and 2012;  5,000 shares on October 5, 2010,  2011,
     2012 and 2013;  12,500 shares on March 15, 2011;  6,875 shares on March 15,
     2012;  1,875  shares on March 15, 2013;  30,000  shares on October 5, 2012;
     75,000 shares and 10,000 units on August 22, 2026 (see footnote 6).

(5)  Scheduled to vest as follows: 18,000 shares on March 15, 2010; 3,750 shares
     on April 30, 2010,  2011 and 2012;  4,125 shares on October 5, 2010,  2011,
     2012 and 2013;  3,000 shares on March 15, 2011 and 2012;  25,000  shares on
     October 5, 2012;  45,000  shares and 10,000 units on November 18, 2023 (see
     footnote 6).

(6)  These amounts are the long-term  restricted stock award granted in February
     2006 and the long-term  restricted  stock unit award granted in March 2009.
     These  shares  and  units are  scheduled  to vest and be  delivered  to the
     executives  on  the  earlier  of  (i)  six  months  after  the  executive's
     termination  of service  (other than if  terminated  for cause) on or after
     attaining age 62 (ii) the  executive's  death or disability or (iii) a sale
     of the Company.  If an  executive's  service is  terminated  by the Company
     without  "cause" or by the executive for "good reason" before the executive
     attains age 62, the  executive  will  receive  delivery of a portion of the
     shares or units based on the percentage of the vesting period elapsed.  The
     remaining shares or units would be forfeited.  Additionally, all shares and
     units would be forfeited (i) if the executive's  service  terminates in any
     manner other than  described  above or (ii) if the Company  terminates  the
     executive's service for cause.

(7)  The market  value of unvested  shares of  restricted  stock and  restricted
     stock units was calculated by multiplying  the number of shares or units by
     the $20.28 closing price of the Common Stock on July 31, 2009.

     The  following  table  shows the number of shares of  restricted  stock and
restricted stock units that vested, along with their market value at the time of
vesting, for the named executive officers during fiscal 2009.

              OPTION EXERCISES AND STOCK VESTED - FISCAL YEAR 2009


------------------------------------------------------------------------------------------
                                 Option awards                      Stock awards
                       ---------------------------------  --------------------------------
                          Number of                          Number of
                       shares acquired   Value realized   shares acquired   Value realized
         Name          on exercise (#)   on exercise ($)  on vesting (#)    on vesting ($)
         (a)                 (b)               (c)              (d)               (e)
------------------------------------------------------------------------------------------
                                                                
Paul R. Sinsheimer (1)               0                 0           53,192        1,185,265
Steven F. Groth                      0                 0           18,813          379,512
John V. Golio                        0                 0           22,688          456,779
James H. Mayes, Jr.                  0                 0           18,125          378,925
Troy H. Geisser                      0                 0           21,750          451,208
------------------------------------------------------------------------------------------


(1)  The amounts in columns (d) and (e) include  18,750  restricted  stock units
     that  vested  under the SERP.  The SERP is  described  in the  Nonqualified
     Deferred Compensation section.

                                     ~ 17 ~


                                PENSION BENEFITS

     The Company does not maintain any pension plan  arrangements  for the named
executive officers.

                       NONQUALIFIED DEFERRED COMPENSATION

     As discussed in the Compensation Discussion and Analysis section above, the
Company   established  a  Supplemental   Retirement  Benefit  ("SERP")  for  Mr.
Sinsheimer  in June 2002.  Under the SERP,  the Company  awarded Mr.  Sinsheimer
150,000  restricted stock units. The restricted stock units vest in equal annual
increments on January 1 of each year over eight years as long as Mr.  Sinsheimer
remains CEO, but are subject to immediate  vesting upon a sale of the Company or
upon his death,  termination  of his  employment  due to  disability  or without
"cause",   or  his  voluntary   termination  of  employment  for  "good  reason"
(collectively,  a "qualifying  termination of employment").  Mr. Sinsheimer will
receive  shares of Common Stock equal to the number of vested  restricted  stock
units  (i) when he  retires  (ii)  upon a sale of the  Company  or (iii)  upon a
qualifying  termination  of  employment.  Under  the  terms  of  the  SERP,  Mr.
Sinsheimer  receives dividend  equivalent  payments on vested and unvested units
when the  Company  pays a dividend  on its Common  Stock.  As of July 31,  2009,
131,250 units have vested.

     Mr. Sinsheimer and the Company entered into two agreements to defer receipt
of 27,084 shares of vested  restricted stock under which he was credited with an
equal number of vested restricted stock units. Mr. Sinsheimer  receives dividend
equivalent  payments  on these  units when the  Company  pays a dividend  on its
Common Stock.  Mr. Geisser  entered into four deferred  compensation  agreements
with the Company  under which he  deferred  portions of his salary and  receives
interest  credits on the deferred  balances.  The  executives'  right to receive
these deferred compensation payments is that of an unsecured general creditor.

     The following  table shows the  contributions,  earnings,  withdrawals  and
balances  as of July 31,  2009 for the  named  executive  officers  under  these
nonqualified  deferred  compensation  plans  and  arrangements.   The  executive
officers and the Company did not make any contributions in fiscal 2009.

              NONQUALIFIED DEFERRED COMPENSATION - FISCAL YEAR 2009


-----------------------------------------------------------------------------------------------
                      Executive       Registrant     Aggregate      Aggregate       Aggregate
                    contributions   contributions   earnings in    withdrawals/     balance at
       Name         in last FY ($)  in last FY ($)  last FY ($)  distributions($)  last FYE ($)
       (a)               (b)              (c)           (d)            (e)             (f)
-----------------------------------------------------------------------------------------------
                                                                    
Paul R. Sinsheimer
     (1a)                       0               0      (75,023)                0        549,264
     (1b)                       0               0     (415,500)                0      3,042,000
-----------------------------------------------------------------------------------------------
Steven F. Groth                 0               0            0                 0              0
-----------------------------------------------------------------------------------------------
John V. Golio                   0               0            0                 0              0
-----------------------------------------------------------------------------------------------
James H. Mayes, Jr.             0               0            0                 0              0
-----------------------------------------------------------------------------------------------
Troy H. Geisser
     (2a)                       0               0        2,138            33,863              0
     (2b)                       0               0        1,635                 0         37,469
     (2c)                       0               0        3,625            62,104              0
     (2d)                       0               0        4,230                 0         76,065
-----------------------------------------------------------------------------------------------


(1a) The loss in column (d) is calculated by  multiplying  (i) the 27,084 vested
     restricted  stock units  credited to Mr.  Sinsheimer in February 2003 under
     two  agreements  for the  deferral of vested  restricted  stock by (ii) the
     difference between the closing price of the Common Stock at year-end fiscal
     2009 ($20.28) and year-end fiscal 2008 ($23.05).  The balance in column (f)
     is the 27,084  vested  restricted  stock units  multiplied  by the year-end
     fiscal 2009  closing  price.  These vested  restricted  stock units will be
     settled by the delivery of shares of Common Stock on January 1, 2010.

(1b) The loss in column (d) is  calculated by  multiplying  (i) the total of the
     131,250 vested and 18,750  unvested  restricted  stock units credited under
     the SERP by (ii) the  difference  between the  closing  price of the Common
     Stock at year-end  fiscal 2009 ($20.28) and year-end  fiscal 2008 ($23.05).
     The  balance  in column (f) is the total of the  131,250  vested and 18,750
     unvested  restricted  stock units  multiplied  by the year-end  fiscal 2009
     closing price.

                                     ~ 18 ~


(2a) Reflects an August 1, 1996 deferred compensation agreement for the deferral
     of $14,583  of salary by Mr.  Geisser  with  interest  accruing  at a 6.54%
     annual rate,  compounded monthly,  until it was settled with a $33,863 lump
     sum payment on July 31, 2009.

(2b) Reflects  a December  18,  1998  deferred  compensation  agreement  for the
     deferral of $24,000 of salary by Mr.  Geisser with  interest  accruing at a
     4.43% annual rate,  compounded monthly,  until it is settled with a $39,002
     lump sum payment on June 30, 2010.  The present  value will be paid earlier
     upon a termination of employment.

(2c) Reflects  a December  27,  1999  deferred  compensation  agreement  for the
     deferral of $36,000 of salary by Mr.  Geisser with  interest  accruing at a
     6.03% annual rate, compounded monthly,  until it was settled with a $62,104
     lump sum payment on July 31, 2009.

(2d) Reflects  a December  27,  2000  deferred  compensation  agreement  for the
     deferral of $48,000 of salary by Mr.  Geisser with  interest  accruing at a
     5.72% annual rate, compounded monthly,  until it is settled with an $80,139
     lump sum payment on June 30, 2010.  The present  value will be paid earlier
     upon a termination of employment.

(3)  None  of the  amounts  in the  table  were  reported  in the  2009  Summary
     Compensation Table.

(4)  The entire amount for Mr.  Sinsheimer was reported in the Restricted  Stock
     Awards column of the Summary Compensation Table for fiscal 2002. $48,000 of
     the amount for Mr. Geisser was reported in the Salary column of the Summary
     Compensation Table for fiscal 2003.

                                     ~ 19 ~


POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE-IN-CONTROL

     None of the  executive  officers  has  employment,  severance  or change in
control agreements providing payments or other benefits upon a change of control
or termination of employment  except for (i) the SERP for the CEO (ii) the terms
of restricted stock and restricted stock unit agreements and (iii)  nonqualified
deferred  compensation  agreements.  The  Company  has  entered  into Excise Tax
Restoration  Agreements with each of the named  executive  officers as described
below.

PAYMENTS MADE UPON RESIGNATION OR TERMINATION FOR CAUSE

     If an executive resigns without good reason or is terminated by the Company
for cause,  the executive will be entitled only to any accrued and unpaid salary
and vested benefits and no cash severance.

PAYMENTS MADE UPON TERMINATION BY COMPANY WITHOUT CAUSE OR BY EXECUTIVE FOR GOOD
REASON OR DUE TO DEATH, DISABILITY, OR SALE OF COMPANY

     If  there  is a  sale  of  the  Company,  or a  named  executive  officer's
employment is terminated by the Company  without "cause" or by the executive for
"good  reason",  or due to death or  disability,  the officer will  generally be
entitled  to full  vesting  of all  unvested  shares  of  restricted  stock  and
restricted  stock  units.   However,   the  executive  officers'  February  2006
restricted  stock  agreements and March 2009  restricted  stock unit  agreements
provide  only for a  portion  (based on the  percentage  of the  vesting  period
elapsed) of the shares to vest if the named  executive  officer's  employment is
terminated by the Company without "cause" or by the executive for "good reason."

     For purposes of these  events,  the  following  definitions  are  generally
applicable:

     "SALE OF COMPANY" means there is a sale of all or substantially  all of the
     assets (exclusive of securitized assets) or stock of the Company.

     "CAUSE"  means the  executive  officer  has either (i) engaged in an act or
     acts of gross  misconduct  or  negligence  that has  materially  harmed  or
     materially  damaged the Company (ii) repeatedly failed to follow the lawful
     instructions of the Company  following written notice informing him of such
     conduct (iii)  misappropriated  Company property (iv) been convicted of, or
     plead "no  contest" to, a felony or (v)  exhibited a repeated  inability to
     competently  perform  the  essential  functions  of his job  which has been
     memorialized in the Company's  records and has resulted in material harm or
     material damage to the Company.

     "GOOD REASON" means the executive officer has resigned his employment after
     experiencing  (i) any  reduction  (in the  aggregate) in his base salary by
     more  than  25%,  unless  all  Company  executive  officers  incur the same
     proportionate  reduction in base salary or (ii) a material  diminishment in
     his  position,  job duties and/or  responsibilities.  The officer must have
     experienced  the foregoing  without  providing his consent and he must also
     provide the Company with  written  notice  stating his  intention to resign
     with good reason.

     "DISABILITY"  means a permanent and total disability  within the meaning of
     Section 22(e)(3) of the Internal  Revenue Code.  Under this definition,  an
     individual is permanently and totally disabled if he is unable to engage in
     any substantial  gainful  activity by reason of any medically  determinable
     physical or mental  impairment  which can be expected to result in death or
     which has lasted or can be expected to last for a continuous  period of not
     less than 12 months.

     Under the terms of each named  executive  officer's  Excise Tax Restoration
Agreement,  if there is a sale of the Company and any payment or distribution to
the  executive in  connection  with the sale subjects an executive to the golden
parachute excise tax, the Company would provide the executive with an excise tax
restoration  payment so the executive will be in the same after-tax  position as
if the  excise  tax  was  not  imposed.  As  shown  in  the  table  below,  if a
hypothetical  corporate  transaction  occurred  at the end of  fiscal  2009,  no
executive  would  have  received  payments  sufficient  to trigger an excise tax
restoration payment.

HYPOTHETICAL POTENTIAL PAYMENT ESTIMATES

     The table below describes and provides  estimates for compensation  payable
to each named  executive  officer under  hypothetical  termination of employment
scenarios  and in  the  event  of a sale  of the  Company  under  the  Company's
compensatory  arrangements other than  nondiscriminatory  arrangements generally
available to salaried  employees.  The amounts  shown in the table are estimates
and assume the hypothetical involuntary termination,  sale of the Company, death
or disability  occurred on July 31, 2009 (the last business day of fiscal 2009).
Due to the  number of  factors  and  assumptions  that can affect the nature and
amount of any benefits  provided upon the events  discussed  below,  any amounts
paid or distributed upon an actual event may differ.

                                     ~ 20 ~


     Under the golden  parachute rules  prescribed  under Internal  Revenue Code
Section  280G and 4999,  a 20% excise tax is imposed on  compensatory  parachute
payments  that equal or exceed the  officer's  base amount.  For purposes of the
golden parachute excise tax analysis and the hypothetical estimates, some of the
important assumptions were:

     o    Sale of Company occurring on July 31, 2009 at share price of $20.28;
     o    Accelerated  vesting and settlement of all unvested  restricted  stock
          and restricted stock units;
     o    No cash severance;
     o    Equity awards,  regular  bonuses and similar  payments made within one
          year of July  31,  2009  were  not  contingent  on or  related  to the
          hypothetical sale of the Company;
     o    Base  amounts are three times the average  compensation  for  calendar
          years 2004 through 2008;
     o    July 2009 Applicable  Federal Rates were used to calculate  discounted
          present  values (120%,  semi-annual  compounding;  short-term:  0.98%,
          mid-term: 3.29%; long-term: 5.17%); and
     o    Aggregate   marginal  income  tax  rates  of  46.70%  for  New  Jersey
          residents,  45.42%  for  New  York  residents  and  36.45%  for  Texas
          residents.



-------------------------------------------------------------------------------------
                                          Termination
                                        (without cause
                                          or for good      Sale of        Death or
                  Name                    reason) ($)    Company ($)   Disability ($)
-------------------------------------------------------------------------------------
                                                              
PAUL R. SINSHEIMER
2009 Annual MIP Cash Payment (1)                     0       400,000          400,000
Unvested Restricted Stock (Accelerated)      6,417,870     6,883,884        6,883,884
Vested SERP Restricted Stock Units           2,661,750     2,661,750        2,661,750
Unvested SERP Restricted Stock Units
  (Accelerated)                                380,250       380,250          380,250
Vested Deferred Restricted Stock
  Units/Compensation                           549,264       549,264          549,264
IRC 280G Excise Tax Restoration                      0             0                0
-------------------------------------------------------------------------------------
     Total                                  10,009,134    10,875,148       10,875,148
-------------------------------------------------------------------------------------
STEVEN F. GROTH
Unvested Restricted Stock and Units
  (Accelerated)                              1,670,768     2,226,987        2,226,987
IRC 280G Excise Tax Restoration                      0             0                0
-------------------------------------------------------------------------------------
     Total                                   1,670,768     2,226,987        2,226,987
-------------------------------------------------------------------------------------
JOHN V. GOLIO
Unvested Restricted Stock and Units
  (Accelerated)                              1,821,387     2,749,197        2,749,197
IRC 280G Excise Tax Restoration                      0             0                0
-------------------------------------------------------------------------------------
     Total                                   1,821,387     2,749,197        2,749,197
-------------------------------------------------------------------------------------
JAMES H. MAYES, JR.
Unvested Restricted Stock and Units
  (Accelerated)                              2,222,952     3,688,425        3,688,425
IRC 280G Excise Tax Restoration                      0             0                0
-------------------------------------------------------------------------------------
     Total                                   2,222,952     3,688,425        3,688,425
-------------------------------------------------------------------------------------
TROY H. GEISSER
Unvested Restricted Stock and Units
  (Accelerated)                              1,738,787     2,671,890        2,671,890
Vested Deferred Restricted Stock
  Units/Compensation                           113,534       113,534          113,534
IRC 280G Excise Tax Restoration                      0             0                0
-------------------------------------------------------------------------------------
     Total                                   1,852,321     2,785,424        2,785,424
-------------------------------------------------------------------------------------


(1)  Represents  the target  bonus  amount for fiscal  2009.  Upon a sale of the
     Company or death or disability,  the Compensation  Committee had discretion
     to pay any  portion of the  remaining  $600,000 of the  $1,000,000  maximum
     bonus.

                                     ~ 21 ~


                             AUDIT COMMITTEE REPORT

     The current  members of the Audit  Committee  are Michael C. Palitz,  H. E.
Timanus,  Jr.  and  Michael  J.  Zimmerman.  Each  meets  the  independence  and
experience requirements of the New York Stock Exchange, Section 10A(m)(3) of the
Securities  Exchange  Act of 1934  and SEC  rules  and  regulations.  The  Audit
Committee acts under a written charter approved by the Board of Directors.

     Management is responsible for the Company's internal control over financial
reporting  and  the  financial  reporting  process.  The  Company's  independent
registered public accounting firm, KPMG, is responsible for the integrated audit
of the Company's  consolidated  financial  statements and internal  control over
financial  reporting.  The Audit  Committee's  responsibility  is to monitor and
oversee these  processes.  The Audit Committee  relies on KPMG's opinions on the
consolidated financial statements and the effectiveness of internal control over
financial reporting.  The Audit Committee pre-approves all fees charged and work
performed by KPMG.

     The  Audit   Committee   reviewed  and  discussed  the  Company's   audited
consolidated financial statements for fiscal 2009 with the Company's management.
The Audit Committee also discussed the matters required by Statement on Auditing
Standards  No. 61,  "Communication  with Audit  Committees"  and Public  Company
Oversight  Board  Auditing  Standard  No. 5, "An Audit of Internal  Control Over
Financial  Reporting That is Integrated  with an Audit of Financial  Statements"
with KPMG.

     KPMG provided the Audit Committee with the written  disclosure  required by
Independence  Standards  Board Standard No. 1,  "Independence  Discussions  with
Audit Committees." The Audit Committee discussed with KPMG its independence from
the Company and management.  KPMG did not perform any non-audit services for the
Company during fiscal 2009.

     Based on the Audit  Committee's  review and  discussions  noted above,  the
Audit Committee recommended to the Board that the Company's audited consolidated
financial statements be included in the Company's Annual Report on Form 10-K for
the year ended July 31, 2009, for filing with the SEC.

     This report is submitted by the members of the Audit Committee of the Board
of Directors:

                                Michael C. Palitz
                          H. E. Timanus, Jr., Chairman
                              Michael J. Zimmerman

                                     ~ 22 ~


          RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

                             (Item 2 on Proxy Card)

                                     GENERAL

         The Audit Committee appointed KPMG as the Company's independent
registered public accounting firm for the fiscal year ending July 31, 2010. KPMG
has audited the Company's financial statements since fiscal 2002. A
representative of KPMG is expected to attend the Meeting and will have an
opportunity to make a statement and be available to respond to appropriate
questions.

         Stockholder ratification of the appointment of the Company's
independent registered public accounting firm is not required by the Company's
bylaws or other applicable legal requirements. However, the Board is submitting
the appointment of KPMG to stockholders for ratification as good corporate
practice. If stockholders do not ratify the appointment, the Audit Committee
will reconsider retaining KPMG. If stockholders ratify the appointment, the
Audit Committee may appoint a different independent registered public accounting
firm at any time if it determines a change would be in the best interests of the
Company and its stockholders.

         Ratification of the appointment of the Company's independent registered
public accounting firm requires the affirmative vote of a majority of the votes
cast on this proposal. Abstentions and broker non-votes will have no impact on
the vote.

                     PRINCIPAL ACCOUNTING FEES AND SERVICES

     The fees for  services  provided  by KPMG to the Company in fiscal 2009 and
2008 follow:

     AUDIT FEES: Consists of fees paid for the integrated audit of the
     Company's  consolidated  financial  statements  and  management's
     assessment of internal control over financial reporting (required
     by Section 404 of the  Sarbanes-Oxley  Act of 2002), the audit of
     subsidiary  consolidated  financial statements and reviews of the
     Company's quarterly consolidated financial statements. Audit fees
     also include fees for services  closely related to the audit that
     primarily  could only be  provided by the  Company's  independent
     registered  public  accounting  firm. Audit fees were $730,000 in
     fiscal 2009 and $715,000 in fiscal 2008.

     AUDIT-RELATED  FEES: No audit related  services were provided for
     fiscal 2009 or 2008.

     TAX FEES:  No tax  compliance,  advice or planning  services were
     provided for fiscal 2009 or 2008.

     ALL OTHER FEES:  No products or services  other than the services
     reported above were provided for fiscal 2009 or 2008.


                       PRE-APPROVAL POLICY AND PROCEDURES

     The Audit  Committee's  policy is to pre-approve  all audit and permissible
non-audit  services  provided by the independent  registered  public  accounting
firm.  Permissible  non-audit  services  include  audit-related   services,  tax
services and other services.  The independent  registered public accounting firm
and  management  are  required  to report  periodically  to the Audit  Committee
services provided by the independent registered public accounting firm according
to this pre-approval, and the fees for these services.

     THE BOARD OF DIRECTORS RECOMMENDS  STOCKHOLDERS VOTE "FOR" THE RATIFICATION
OF THE APPOINTMENT OF KPMG LLP AS THE COMPANY'S  INDEPENDENT  REGISTERED  PUBLIC
ACCOUNTING FIRM FOR THE FISCAL YEAR ENDING JULY 31, 2010.

                                     ~ 23 ~


                             STOCKHOLDER PROPOSALS

     As a  stockholder,  you may be entitled to present  proposals for action at
future annual  meetings.  Proposals to be considered  for inclusion in the proxy
materials for the Company's 2010 Annual Meeting of Stockholders,  expected to be
held  December 7, 2010,  must be directed to the Secretary of the Company at the
Company's principal executive office and must be received by July 7, 2010. To be
included in the proxy materials for the 2010 Annual Meeting of  Stockholders,  a
proposal must be an  appropriate  subject for  stockholder  action under the SEC
rules and must  otherwise  comply with the rules and  regulations of the SEC. If
you intend to  introduce a proposal at the 2010 Annual  Meeting of  Stockholders
that was not included in the proxy  materials  for the meeting,  unless you have
provided notice of such proposal to the Company by September 20, 2010, the proxy
holders will be allowed to use their discretionary voting authority with respect
to the proposal  without any discussion of the matter or how they intend to vote
in the proxy materials for the meeting.

                                 OTHER BUSINESS

     As of the date of this Proxy  Statement,  neither the Company nor the Board
of  Directors  know of any  matters,  other than those  indicated  above,  to be
presented at the Meeting. If any additional matters are properly presented,  the
persons named in the proxy will have  discretion to vote the shares  represented
by such proxy pursuant to the  discretionary  authority to vote conferred by the
enclosed proxy card.

        INFORMATION FOR STOCKHOLDERS THAT HOLD THE COMPANY'S COMMON STOCK
                            THROUGH A BANK OR BROKER

     Under SEC rules, brokers and banks that hold stock for the account of their
customers  are  permitted to elect to deliver a single  Annual  Report and proxy
statement (as well as other shareholder  communications  from the issuer) to two
or more stockholders that share the same address.  If you and other residents at
your mailing  address own shares of Common Stock  through a broker or bank,  you
may have received a notice  notifying you that your  household will be sent only
one copy of the Company's proxy materials.  If you did not notify your broker or
bank of your  objection,  you may have  been  deemed  to have  consented  to the
arrangement. If you would prefer in the future to receive a separate copy of the
Company's  Annual Reports and Proxy  Statements,  you may revoke your consent at
any time by contacting the Company at the telephone  number or address set forth
below for obtaining a copy of the Company's Form 10-K. Your notification  should
include the name of your brokerage firm or bank and your account number.

     If your household  received only one copy of the 2009 Annual Report or this
Proxy  Statement  and you wish to receive a separate  copy,  please  contact the
Company at the above  address or  telephone  number.  If you hold your shares of
Common Stock through a broker or bank and are receiving  multiple  copies of our
Annual  Reports and Proxy  Statements  at your address and would like to receive
only one copy for your household, please contact your broker or bank.

                                  ANNUAL REPORT

     THE COMPANY'S  ANNUAL REPORT TO STOCKHOLDERS FOR THE FISCAL YEAR ENDED JULY
31, 2009 WAS MAILED WITH THE PROXY  STATEMENT  AND IS  AVAILABLE IN THE INVESTOR
RELATIONS SECTION OF THE COMPANY'S  WEBSITE AT  HTTP://WWW.FINANCIALFEDERAL.COM.
THE  ANNUAL  REPORT ON FORM 10-K FOR  FISCAL  2009  FILED WITH THE SEC UNDER THE
SECURITIES  EXCHANGE ACT OF 1934 MAY BE OBTAINED  FREE BY CALLING THE COMPANY AT
(212)  599-8000  OR BY  SENDING A  WRITTEN  REQUEST  TO  INVESTOR  RELATIONS  AT
FINANCIAL FEDERAL CORPORATION,  730 THIRD AVENUE, 23rd FLOOR, NEW YORK, NEW YORK
10017 ATTN: CORPORATE SECRETARY.


                                        BY ORDER OF THE BOARD OF DIRECTORS


                                        Troy H. Geisser
                                        SECRETARY

DATE:  November 3, 2009

                                     ~ 24 ~



A  Proposals - The Board of Directors recommends a vote FOR all the nominees
               listed and FOR Proposal 2.

1. Election of Directors:
   01 - Lawrence B. Fisher   02 - Michael C. Palitz   03 - Paul R. Sinsheimer
   04 - Leopold Swergold     05 - H.E. Timanus, Jr.   06 - Michael J. Zimmerman

  [ ] Mark here to vote FOR all nominees

  [ ] Mark here to WITHHOLD vote from all nominees

  [ ] For All EXCEPT - To withhold a vote for one or more nominees, mark
      the box to the left and the corresponding numbered box(es) to the
      right.                                01   02   03   04   05   06
                                            [ ]  [ ]  [ ]  [ ]  [ ]  [ ]

                                      FOR  AGAINST  ABSTAIN
2. Ratifying the appointment of       [ ]    [ ]      [ ]
   KPMG LLP as the Corporation's
   independent registered public
   accounting firm for the fiscal
   year ending July 31, 2010.


B  Non-Voting Items
Change of Address - Please print new address below
-------------------------------------------------------------------------------


-------------------------------------------------------------------------------
C  Authorized Signatures - This section must be completed for your vote to be
                           counted. - Date and Sign Below

The signature on this Proxy should correspond exactly with stockholder's name
as printed herein. In the case of joint tenancies, co-executors, or
co-trustees, both should sign. Persons signing as Attorney, Executor,
Administrator, Trustee or Guardian should give their full title.

Date (mm/dd/yyyy) -       Signature 1 - Please keep   Signature 1 - Please keep
Please print date below   signature within the box    signature within the box
-----------------------   -------------------------   -------------------------


-----------------------   -------------------------   -------------------------




-------------------------------------------------------------------------------
Proxy - FINANCIAL FEDERAL CORPORATION
-------------------------------------------------------------------------------

This Proxy is Solicited on Behalf of the Board of Directors
for the Annual Meeting to be Held on December 8, 2009


The undersigned stockholder of Financial Federal Corporation (the "Corporation")
hereby  appoints  Paul R. Sinsheimer  and Troy H. Geisser,  or either  of  them,
with full power of  substitution, as proxies for the  undersigned to attend  and
act for and on behalf of the undersigned at the Annual Meeting  of  Stockholders
of the Corporation to be held at 270 Park Avenue, New York, New York on December
8, 2009 at 10:00 a.m., and  at any adjournment thereof, to the  same extent  and
with the same  power as if  the undersigned  were present in  person thereat and
with authority to vote and act in such proxyholder's discretion  with respect to
other matters which may properly  come before the Meeting.   Such proxyholder is
specifically directed to vote or withhold  from voting the shares  registered in
the name of the undersigned as indicated on the reverse side.


THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED  STOCKHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL  BE VOTED
FOR THE ELECTION OF ALL NOMINEES AND FOR PROPOSAL 2.


Please Mark, Sign, Date  and Return this Proxy Card  Promptly Using the Enclosed
Envelope.