Definitive Additional Materials


(Rule 14a-101)

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

Filed by the Registrant   x

Filed by a party other than the Registrant   ¨

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¨ Preliminary Proxy Statement
¨ Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
¨ Definitive Proxy Statement
x Definitive Additional Materials
¨ Soliciting Material under §240.14a-12

J. C. Penney Company, Inc.



(Name of Registrant as Specified in Its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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*** Exercise Your Right to Vote ***

IMPORTANT NOTICE Regarding the Availability of Proxy Materials for the Stockholder Meeting

To Be Held on May 15, 2015.



Meeting Information



  Meeting Type:



  For holders as of:


March 16, 2015


  Date:    May 15, 2015


        Time:     10:00 A.M., CDT


  Location:  JCPenney Home Office

     6501 Legacy Drive






PLANO, TX 75024

     Plano, TX 75024-3698



You are receiving this communication because you hold shares in the company named above.


This is not a ballot. You cannot use this notice to vote these shares. This communication presents only an overview of the more complete proxy materials that are available to you on the Internet. You may view the proxy materials online at or easily request a paper copy (see reverse side).



We encourage you to access and review all of the important information contained in the proxy materials before voting.


See the reverse side of this notice to obtain proxy materials and voting instructions.


  Before You Vote 






How to Access the Proxy Materials


  Proxy Materials Available to VIEW or RECEIVE:





  How to View Online:

Have the information that is printed in the box marked by the arrow LOGO (located on the following page) and visit:


  How to Request and Receive a PAPER or E-MAIL Copy:

If you want to receive a paper or e-mail copy of these documents, you must request one. There is NO charge for requesting a copy. Please choose one of the following methods to make your request:

                                 1) BY INTERNET:

                                 2) BY TELEPHONE:     1-800-579-1639

                                 3) BY E-MAIL*:    


* If requesting materials by e-mail, please send a blank e-mail with the information that is printed in the box marked by the arrow LOGO (located on the following page) in the subject line.


Requests, instructions and other inquiries sent to this e-mail address will NOT be forwarded to your investment advisor. Please make the request as instructed above on or before May 3, 2015 to facilitate timely delivery.









  How To Vote   






Please Choose One of the Following Voting Methods








Vote In Person: Many stockholder meetings have attendance requirements including, but not limited to, the possession of an attendance ticket issued by the entity holding the meeting. Please check the meeting materials for any special requirements for meeting attendance. At the meeting, you will need to request a ballot to vote these shares.


Vote By Internet: To vote now by Internet, go to Have the information that is printed in the box marked by the arrow LOGO (located on the following page) available and follow the instructions.


Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.



                   Voting Items                                  


Directors recommend a vote FOR Proposal 1.

      1.   Election of Directors: Board’s nominees for Directors for the term set
forth in the Proxy Statement are:



      Directors recommend a vote FOR Proposals 2 and 3.     
        1a.   Colleen C. Barrett    2.  

To ratify the appointment of KPMG LLP as independent auditor for the fiscal year ending January 30, 2016.


Advisory vote on executive compensation.

        1b.   Marvin R. Ellison       3.       
        1c.   Thomas J. Engibous             
        1d.   B. Craig Owens             
        1e.   Leonard H. Roberts             
        1f.   Stephen I. Sadove             
        1g.   Javier G. Teruel             
        1h.   R. Gerald Turner             





Ronald W. Tysoe

        1j.   Myron E. Ullman, III             




      1k.   Mary Beth West