FORM 6-K

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                            Report of Foreign Issuer


                    Pursuant to Rule 13a - 16 or 15d - 16 of

                      the Securities Exchange Act of 1934



                         For the month of February 2007
                                 26 February 2007

                       BRITISH SKY BROADCASTING GROUP PLC
                              (Name of Registrant)


                Grant Way, Isleworth, Middlesex, TW7 5QD England
                    (Address of principal executive offices)


Indicate by check mark whether the registrant  files or will file annual reports
under cover of Form 20-F or Form 40-F

                    Form 20-F X            Form 40-F


Indicate by check mark whether the  registrant  by  furnishing  the  information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934


                    Yes                    No X


If "Yes" is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not Applicable



                                 EXHIBIT INDEX


                                    Exhibit

EXHIBIT NO.1    Press release of British Sky Broadcasting Group plc
                announcing 'Sky basic channels carriage' released on
                26 February 2007



                       British Sky Broadcasting Group plc

                  Sky basic channels carriage on Virgin Media

As has been widely  reported,  Sky is currently in discussions with Virgin Media
about the carriage of Sky basic channels(1).


The Company  wishes that the Sky basic  channels  that  Virgin  Media  currently
carries,  including Sky One, Sky Two, Sky Sports News and the  award-winning Sky
News,  remain  available to Virgin Media  customers  and has  negotiated in good
faith with Virgin Media and shown flexibility on price. More has been offered to
Virgin  Media than ever before,  including HD services and new channels  such as
Sky Three and Sky Arts, the UK's only dedicated arts channel.


Sky has  increased  investment  in its basic  channels by 68% over the last five
years to around GBP200m per annum and, as a consequence, the most watched pay TV
programmes  in cable  households  are on the Sky basic  channels.  We are simply
seeking a fair  price so that we can  continue  to provide  the great  shows and
choice that Virgin Media customers value.


Despite the constructive  approach adopted by Sky throughout these negotiations,
the recent  behaviour of Virgin Media  appears at odds with a genuine  desire to
conclude  a  commercial  agreement  and at  this  time  there  exists  the  real
possibility  that  agreement  will not be reached  before  expiry of the current
contract at midnight on 28th February, 2007.


Unlike the open satellite platform,  Virgin Media's cable network is closed. The
only way Sky's  channels can be  available  to cable  viewers is if Virgin Media
chooses to carry them.  As a  consequence,  Sky's basic  channels  would  become
unavailable to all Virgin Media customers for an indeterminate period of time.


Sky receives revenue in relation to the carriage of its basic channels on Virgin
Media's  cable  network,  both directly from Virgin Media in the form of monthly
carriage fees and,  indirectly,  via  advertising  on those  channels  which are
viewed within Virgin Media households.  The Company estimates that the financial
impact  on  Sky,  were an  agreement  not to be  concluded  in  relation  to the
remainder  of the year to 30 June 2007,  would be a reduction  of GBP15 to GBP20
million  of  operating  profit.  This  reflects  the  impact of lower  wholesale
carriage  fees and lower  advertising  revenues.  It does not include any of the
future  benefits or costs  associated  with  accelerated  customer growth should
cable  customers  decide  to  switch  to  Sky.  This  would  include  subscriber
acquisition   costs  and  any  revenues   received   either   through   on-going
subscriptions or one-off installation and equipment costs.


Sky continues to be willing to negotiate  with Virgin Media in good faith at any
time.


Jeremy Darroch, CFO said:

"We are  disappointed  that  Virgin  Media  appear  to  have  walked  away  from
negotiations.  Sky offered more  channels to Virgin  Media than ever before.  We
have invested in developing  our channel  offering and sought a fair price which
reflects  that fact.  With three days still to go before the  deadline,  we hope
that  Virgin  Media will focus on  getting a deal done  rather  than on their PR
offensive."


For further information, please contact:


Analysts/Investors:

Andrew Griffith   Tel: 020 7705 3118
Robert Kingston   Tel: 020 7705 3726

E-mail: investor-relations@bskyb.com

Press:

Matthew Anderson  Tel: 020 7705 3267
Stephen Gaynor    Tel: 020 7705 3446

E-mail: corporate.communications@bskyb.com

Finsbury:

Alice Macandrew   Tel: 020 7251 3801

Notes

1.   Virgin Media currently carries Sky One, Sky Two, Sky News, Sky Sports News,
     Sky Travel and Sky Travel Extra. In addition,  Sky has offered carriage Sky
     Arts (formerly Artsworld), Sky Three, Sky Travel+1 and Sky Travel Shop.



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                         BRITISH SKY BROADCASTING GROUP PLC


Date: 26 February 2007               By: /s/ Dave Gormley
                                             Dave Gormley
                                             Company Secretary