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                                                           SEC FILE NUMBER
                                                              0-28720
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                                                     ---------------------------
                                                            CUSIP NUMBER
                                                             69561N204
                                                     ---------------------------

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

(Check one):   |X| Form 10-KSB   |_| Form 20-F  |_| Form 11-K  |_| Form 10-Q
               |_| Form N-SAR  |_| Form N-CSR

          For Period Ended: December 31, 2006

          |_|  Transition Report on Form 10-K

          |_|  Transition Report on Form 20-F

          |_|  Transition Report on Form 11-K

          |_|  Transition Report on Form 10-Q

          |_|  Transition Report on Form N-SAR

          For the Transition Period Ended:______________________________________

--------------------------------------------------------------------------------
  Read Instruction (on back page) Before Preparing Form. Please Print or Type.
    Nothing in this form shall be construed to imply that the Commission has
                   verified any information contained herein.
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If the notification  relates to a portion of the filing checked above,  identify
the item(s) to which the notification relates: N/A

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PART I -- REGISTRANT INFORMATION

Paid, Inc.
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Full Name of Registrant

N/A
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Former Name If Applicable

4 Brussels Street
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Address of Principal Executive Office (Street and Number)

Worcester, Massachusetts 01610
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City, State and Zip Code

PART II -- RULE 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

    |X|  |(a)  The reason  described  in  reasonable  detail in Part III of this
         |     form  could  not be  eliminated  without  unreasonable  effort or
         |     expense
         |
    |X|  |(b)  The subject annual report,  semi-annual report, transition report
         |     on Form 10-K, 20-F, 11-K or Form N-SAR, or portion thereof,  will
         |     be filed on or before the  fifteenth  calendar day  following the
         |     prescribed  due  date;  or  the  subject   quarterly   report  or
         |     transition report on Form 10-Q or subject distribution  reportion
         |     Form 10-D, or  portion  thereof, will be filed on or  before  the
         |     fifth calendar day following the prescribed due date; and
         |
    |X|  |(c)  The  accountant's  statement  or other  exhibit  required by Rule
         |     12b-25(c) has been attached if applicable.

PART III -- NARRATIVE

State  below in  reasonable  detail why the Form 10-K,  11-K,  20-F 10-Q,  10-D,
N-SAR,  N-CSR, or the transition  report or portion thereof,  could not be filed
within the prescribed time period. (Attached extra sheets if needed.)

Paid, Inc. (the "Company") is unable to complete the filing of its Form 10-KSB
for the year ended December 31, 2006, without unreasonable effort or expense.
The Company has been informed by its independent registered public accounting
firm that additional time is necessary to complete the audit, the results of
which will form the basis for the Company's Form 10-KSB financial disclosures.
Additional time is required for the independent registered public accounting
firm to analyze information and financial data that are necessary to determine
the accounting treatment of certain equity transactions, which are not expected
to affect earnings per share for the year ended December 31, 2005.

                        Persons  who  are  to  respond  to  the   collection  of
                        information  contained in  this form are not required to
                        respond  unless the form displays a currently  valid OMB
SEC 1344(03-05)         control number.



(Attach extra Sheets if Needed)

PART IV -- OTHER INFORMATION

(1)   Name and telephone number of person to contact in regard to this
      notification

             Richard Rotman              (508)                  791-6710
     -------------------------------  -------------    -------------------------
                (Name)                (Area Code)         (Telephone Number)

(2)  Have all other periodic  reports  required under Section 13 or 15(d) of the
     Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
     of 1940 during the preceding 12 months or for such shorter  period that the
     registrant was required to file such report(s) been filed? If the answer is
     no, identify report(s).
                                                                |X| Yes  |_| No

     ---------------------------------------------------------------------------

(3)  Is it anticipated that any significant change in results of operations from
     the corresponding  period for the last fiscal year will be reflected by the
     earnings  statements  to be  included  in the  subject  report  or  portion
     thereof?
                                                                 |_| Yes  |X| No

     If so: attach an explanation of the anticipated change, both narratively
     and quantitatively, and, if applicable, state the reasons why a reasonable
     estimate of the results cannot be made. (See explanation in Part III
     above).


     Paid, Inc. has caused this notification to be signed on its behalf by the
     undersigned thereunto duly authorized.


Date: April 2, 2007                   By: /s/ Gregory Rotman
    -------------------               ------------------------------------------
                                      Gregory Rotman, President





Exhibit Index

Exhibit     Description of Exhibit
99.1        Letter from Independent Public Accounting Firm