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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
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                                    FORM 8-K
                                 CURRENT REPORT

                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): October 8, 2004

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                        ADVANCED MARKETING SERVICES, INC.
               (Exact Name of Registrant as Specified in Charter)


          Delaware                    0-16002                   95-3768341
(State or Other Jurisdiction  (Commission File Number)      (I.R.S. Employer
      of Incorporation)                                    Identification No.)

                               5880 Oberlin Drive
                           San Diego, California 92121
               (Address of Principal Executive Offices) (Zip Code)


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       Registrant's telephone number, including area code: (858) 457-2500


                                       N/A
          (Former name or former address, if changed since last report)
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Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

     |_|  Written  communications  pursuant to Rule 425 under the Securities Act
          (17 CFR 230.425)

     |_|  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
          CFR 240.14a-12)

     |_|  Pre-commencement  communications  pursuant to Rule 14d-2(b)  under the
          Exchange Act (17 CFR 240.14d-2(b))

     |_|  Pre-commencement  communications  pursuant to Rule 13e-4(c)  under the
          Exchange Act (17 CFR 240.13e-4(c))

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Item 1.01.      ENTRY INTO A MATERIAL DEFINITIVE AGREEMENT.

     On  March  4,  2005,   Advanced  Marketing   Services,   Inc.,  a  Delaware
corporation,  Publishers Group West Incorporated,  a California corporation, and
Publishers  Group  Incorporated,  a California  corporation  (collectively,  the
"Company  Borrowers"),  entered  into  Amendment  No. 2 to that certain Loan and
Security Agreement dated October 8, 2004 (the "Loan Agreement") by and among the
Company Borrowers, certain lenders, and Wells Fargo Foothill, Inc. ("Wells Fargo
Foothill").  The terms of Amendment No. 2, which is effective as of February 28,
2005, include (a) rescinding of an existing Financial Covenant  Triggering Event
following  the receipt by the Agent of a Compliance  Certificate  for the period
ending  September  30, 2005,  provided  such  certificate  evidences the Company
Borrowers'  compliance with all requirements set forth therein and no Default or
Event of Default under the Loan Agreement  shall have occurred (all  capitalized
terms as  defined  in the Loan  Agreement);  (b)  waiver of a  violation  of the
Company  Borrowers' minimum EBITDA  requirement;  (c) extension of the period to
deliver  certain  financial  statements and compliance  certificates to June 30,
2005; (d) extension of the period to deliver certain  projections of the Company
Borrowers to April 30, 2005; and (e) reduction of the Company Borrowers' minimum
EBITDA  requirement to ($12.839 million) for the 3-month period ending March 31,
2005,  with future periods and minimum  amounts to be determined by the Agent in
its sole discretion.

     Previously,  on October 8, 2004,  the  Company  Borrowers  and Wells  Fargo
Foothill had entered into Amendment No. 1 to the Loan  Agreement,  which amended
the Loan  Agreement  to (a) require the  delivery of a cash flow  statement on a
quarterly  rather than  monthly  basis;  and (b) reduce the  Company  Borrowers'
minimum EBITDA requirement pursuant to Section 7.18(a) to ($3.7 million), ($13.8
million),  $4.172  million,  and $3.967  million for the 3-, 6-, 9- and 12-month
periods  ending June 30, 2004,  September 30, 2004,  December 31, 2004 and March
31, 2005,  respectively,  with minimum amounts for each trailing 12-month period
ending on the last day of each fiscal quarter thereafter to be determined by the
Agent in its sole discretion.

     Copies of Amendment  No. 2 and  Amendment  No. 1 are filed as Exhibits 10.1
and 10.2, respectively, to this report and are incorporated herein by reference.
A copy of the Loan  Agreement was filed as an exhibit to the  Company's  Current
Report  on Form  8-K  filed  with  the  Commission  on April  30,  2004,  and is
incorporated herein by reference. The descriptions of the transactions contained
in this report are qualified in their entirety by reference to such exhibits.

Item 9.01.      FINANCIAL STATEMENTS AND EXHIBITS.

Exhibit 10.1    Amendment No. 2 to Loan Agreement.

Exhibit 10.2    Amendment No. 1 to Loan Agreement.





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                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

                                       ADVANCED MARKETING SERVICES, INC.



Date:  March 8, 2005                   By: /s/ Bruce C. Myers                   
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                                           Bruce C. Myers
                                           President and Chief Executive Officer

















                                      




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