SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
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FORM 6-K
REPORT OF FOREIGN ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 OF
THE SECURITIES EXCHANGE ACT OF 1934
FOR THE MONTH OF MARCH 2005
SHANDA INTERACTIVE ENTERTAINMENT LIMITED
NO. 1 OFFICE BUILDING, NO. 690 BIBO ROAD
PUDONG NEW AREA, SHANGHAI, CHINA 201203
(Address of principal executive offices)
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(Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F.)
Form 20-F [ x ] Form 40-F [ ]
(Indicate by check mark whether the registrant by furnishing the information
contained in this Form is also thereby furnishing the information to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of
1934.)
Yes [ ] No [ x ]
(If "Yes" is marked, indicate below the file number assigned to the
registrant in connection with Rule 12g3-2(b):82- _______ .)
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SHANDA INTERACTIVE ENTERTAINMENT LIMITED
Form 6-K
Table of Content
PAGE
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Signature Page 3
Press release regarding Shanda and Baidu strategic partnership. Page 4
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.
SHANDA INTERACTIVE ENTERTAINMENT LIMITED
By: /s/ Jun Tang
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Name: Jun Tang
Title: President
Date: March 24, 2005
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SHANDA AND BAIDU FORGE STRATEGIC PARTNERSHIP
SHANGHAI, CHINA - MARCH 24, 2005 - Shanda Interactive Entertainment
Limited (Nasdaq: SNDA), the largest operator of online games in China, today
announced a strategic partnership with Baidu.com, Inc., developer and operator
of the world's largest Chinese language search engine. Pursuant to a memorandum
of understanding, Baidu will leverage its search platform to help introduce
Shanda's interactive entertainment content offerings to a broad audience base,
and Shanda will have Baidu's search tools embedded in Shanda's user platform,
further strengthening Baidu's leadership position in the search market. In
addition, the two companies will explore cross marketing opportunities on each
other's platform.
According to International Data Corporation, or IDC, a leading market
research firm, the online population in China reached approximately 90 million
in 2004 and is expected to grow to 170 million by 2009. At the same time, an
increasing amount of multimedia entertainment content is becoming available
through the Internet, increasing the need for fast, efficient and comprehensive
web search tools for such content. The strategic cooperation between Shanda, the
leading interactive entertainment content provider in China, and Baidu, the
largest Chinese language search engine, will better serve the consumers' rapidly
evolving Internet entertainment needs.
"We are delighted about the opportunity to cooperate with Shanda. We
believe this cooperation will help to improve our users' search experience as
well as enable us to reach more users with specific needs for interactive
entertainment content," said Robin Li, chief executive officer of Baidu.
"Making our content offerings more easily available to a broader user
base is consistent with our strategy to become the leader of interactive
entertainment in China. The strategic cooperation with Baidu is an important
step toward this goal," said Tianqiao Chen, chief executive officer of Shanda.
"In addition, having Baidu's search engine available on our platform brings more
convenience and value to our users."
ABOUT SHANDA INTERACTIVE ENTERTAINMENT LIMITED
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is the largest
operator of online games in China. Shanda offers a portfolio of massively
multi-player and casual online games that users play over the Internet,
including several of the most popular online games in China. Shanda's game
platform attracts a large and loyal user base, each member of which can interact
with thousands of others, which creates a strong community among users. For more
information about Shanda, please visit http://www.snda.com.
ABOUT BAIDU.COM INC.
Baidu.com, Inc. is the largest Chinese language search engine developer
and operator in the world. Based on its core value of "simple and dependable",
Baidu aims to provide the best way for people to find information. Baidu offers
a comprehensive
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index of Chinese web pages, mp3 files, images, news as well as an online
community based on users' queries. Baidu boosts over 100 million search page
views on a daily basis and is ranked as the second largest website in China. For
more information about Baidu.com, please visit http://www.baidu.com.
SAFE HARBOR STATEMENT
This announcement contains forward-looking statements that are based on
current expectations, assumptions, estimates and projections about the companies
and the industry. All statements other than statements of historical fact in
this announcement are forward-looking statements, including but not limited to
statements regarding the growth of Internet users in China and the future
benefits of the strategic partnership between Baidu and Shanda. These
forward-looking statements involve various risks and uncertainties. Although the
companies believe that the expectations expressed in these forward-looking
statements are reasonable, they cannot assure you that these expectations will
turn out to be correct. Important risks and uncertainties could cause actual
results to be materially different from expectations include but not limited to
the risks set forth in Shanda's filings with the U.S. Securities and Exchanges
Commission, including Shanda's registration statement on Form F-1.
CONTACT:
SHANDA INTERACTIVE ENTERTAINMENT LTD.
Donglei Zhou
Director of Investor Relations
Shanda Interactive Entertainment Limited
Phone: 8621-50504740
E-mail: IR@shanda.com.cn
Todd St.Onge (investors): stonge@braincomm.com
Michael DiPaolo (media): dipaolo@braincomm.com
Brainerd Communicators, Inc.
212-986-6667
BAIDU.COM INC.
Kun He
Manager of Investor Relations
Baidu.com Inc.
Phone: 8610-82621188
E-mail: hekun@baidu.com
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