SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Issuer
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of August, 2011
Commission File Number: 001-14475
TELESP HOLDING COMPANY
(Translation of registrant’s name into English)
Rua Martiniano de Carvalho, 851 – 21o andar
São Paulo, S.P.
Federative Republic of Brazil
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):
Indicate by check mark whether by furnishing the information contained in this Form, the Registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934:
If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b): N/A
TELESP HOLDING COMPANY
TABLE OF CONTENTS
Item
| 1. | Press Release entitled “Telecomunicações de São Paulo S.A. – Telesp – Notice of Material Fact” dated on August 11, 2011. |
The management of Telecomunicações de São Paulo S.A. – Telesp ("Telesp") announce, in accordance with article 2, XV of CVM Instructions Nr. 358/02 as amended, that on this date the
members of the Company´s Board of Directors approved, in accordance with article 17, item XV of Bylaws, the acquisition of Telesp shares by the Company to be held in treasury and subsequent disposal or cancellation, as pursuant in CVM Instruction Nr. 10/80 as amended, as follows:
(i) Program Objective: acquisition of preferred shares issued by the Company to be held in treasury and subsequent disposal and/or cancellation, without reduction in the capital stock,
for the purpose of increasing shareholder value;
(ii) Resources: The repurchases will be effected through the use of part of existing capital reserve on June 30, 2011, except the reserves referred in Article 7 subsection (a) to (d) of CVM
Instruction Nr. 10/80;
(iii) Deadline: Beginning from the deliberation date of the Board of Directors, remaining in force until October 20, 2011, being the acquisitions realized in BM&FBOVESPA at market prices and
as responsibility of the Board to decide the moment and quantity of shares to be acquired, whether in a single operation, whether in a series of operations, within legal limits;
(iv) Quantity of Shares to be acquired: until a maximum of 2,700,000 (two million seven hundred thousand) preferred shares, which account for less than 10% of the outstanding shares
on this date;
(v) Quantity of Outstanding Shares: 263,204,985 preferred shares, without considering the shares held by controllers shareholders; and
(vi) Intermediary Financial Institutions: the operation will be realized through the following broker: Bradesco Corretora S.A. CTVM, headquarter at Avenida Paulista, 1.450 / 7th floor – São Paulo/SP.
São Paulo, August 11, 2011.
Gilmar Roberto Pereira Camurra
Investors Relations’ Officer
Telecomunicações de São Paulo S.A. – Telesp
Telesp – Investors Relations Office
Tel: +55 11 3549 7200
Email: ri.telefonicabr@telefonica.com.br
Information available:
www.telefonica.com.br
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| TELESP HOLDING COMPANY | ||||
| Date: | August 11, 2011 | By: | /s/ Carlos Raimar Schoeninger | |
| Name: | Carlos Raimar Schoeninger | |||
| Title: | Investor Relations Director | |||